920 articles · 25 videos found · page 29 of 32
Monochrome
TV-shaped watches were all the rage in the 1970s. Channelling the vibe, Mido presented its first TV-shaped watch in 1973. Reviving the cult shape to coincide with the Multifort’s 50th anniversary, Mido released the Multifort TV Big Date in 2023. Positioned as an accessible take on the luxury sports watch, the TV Big Date tunes […]
Teddy Baldassarre
Teddy Baldassarre is an authorized luxury watch retailer of brands like TUDOR, OMEGA, IWC, Grand Seiko, Breitling, Blancpain, Glashütte Original, Zenith, Longines, ORIS, MIDO, Tissot, Hamilton, NOMOS Glashütte, Baume & Mercier, and more.
Teddy Baldassarre
Mido is not one of the more widely familiar watchmakers in North America - though its watches have enjoyed a longstanding popularity south of the border, in Latin America - despite the fact that the brand, now owned by Swatch Group, has been around for a long time. It was founded on November 11, 1918, the same date of the armistice that ended World War I, by watchmaker Georges G. Schaeren (below) in the Swiss town of Biel-Bienne. Its name comes from the Spanish phrase Yo Mido, meaning “I Measure,” which may or may not indicate that Schaeren had always intended his products to appeal to a large Spanish-speaking audience. What is indisputable is that the Mido brand contributed some significant innovations to watchmaking in the 20th Century, few of which are often acknowledged. The company came up with one of the first solutions to waterproofing watch cases in 1930, developing a sealing system (below) that installed a watertight gasket made of cork between the crown and the case; Mido later named this invention “Aquadura.” The Mido Multifort, still produced today, debuted in 1934 and became the first antimagnetic watch with automatic winding. In 1945, Mido unveiled the Multi-CenterChrono, the first chronograph watch with a central display for the elapsed time, and in 1954 developed the Powerwind automatic winding system that increased efficiency by reducing the number of parts in the mechanism. Of all these milestones, it was the Aquadura waterproofing technolog...
Time+Tide
Jamie joined Mido in Thailand's bustling capital this week for the launch of the new Multifort TV Chronograph.The post Breaking a sweat in Bangkok with Mido appeared first on Time+Tide Watches.
Monochrome
Since its debut just two years ago, the Multifort TV collection by Mido has been making quite a splash with its strong presence, solid mechanics and accessible prices. Things started in 2023 with the blue dial Multifort TV Big Date, and since it has become available in a range of colours and finishes, and even […]
Time+Tide
Brimming with 1970s style, this retro-inspired dive watch from Mido oozes charm and offers great specs.The post Mido goes retro with the adventurous, vintage-inspired Ocean Star Worldtimer appeared first on Time+Tide Watches.
Monochrome
Mido has quietly established a strong reputation with its Ocean Star 200C collection, dive-ready timepieces known for their solid construction, stylish design, and remarkable value. Earlier variants, like the blue-dial 200C in steel with a ceramic bezel and the lightweight titanium edition, have earned well-deserved praise from enthusiasts for their design and execution. A carbon […]
Monochrome
The Ocean Star series by Mido has been the brand’s dependable answer to robust water resistance and everyday reliability since 1944, helping solidify Mido’s reputation as a maker of adventure-ready watches designed to withstand the elements. Over the decades, the Ocean Star has become a go-to for those who appreciate classic dive watch style with […]
Monochrome
Sometimes in watches, things come together in the most surprising way. While I was already familiar with Mido’s solidly built and, quite frankly, rather good Multifort TV Big Date from the video review we did, I must admit it wasn’t a watch that landed particularly high on my personal wish-list. I mean, I appreciate it […]
Monochrome
Mido, a mid-level brand owned by the Swatch Group, is well known for its capacity to deliver solid horological content at a fair price, but also with a rather cool sense of design. Check the recent Ocean Star 39 and you’ll have a great idea of what we’re talking about. Another watch that always made […]
Teddy Baldassarre
Teddy Baldassarre is an authorized luxury watch retailer of brands like TUDOR, OMEGA, IWC, Grand Seiko, Breitling, Blancpain, Glashütte Original, Zenith, Longines, ORIS, MIDO, Tissot, Hamilton, NOMOS Glashütte, Baume & Mercier, and more.
Monochrome
The Multifort collection holds a special place in Mido‘s catalogue, dating back to the 1930s, when it became the brand’s first model to feature an automatic movement. Fast forward to today, and the collection continues to evolve, now welcoming three versions of the Multifort Skeleton Chronograph. Staying true to the Multifort spirit, these new watches […]
Teddy Baldassarre
Of all the vintage-style watches that are all the rage today - and there are plenty of them - perhaps none are more charmingly retro in their appeal than watches with a soft-square “TV” case. Not only is the shape itself evocative of a bygone era in watch design, but even its descriptor is hopelessly dated. When was the last time, after all, that you encountered a TV set that actually had that shape? It’s similar to the way we still call our smart devices “phones,” even if we aren’t really making telephone calls on them much anymore. But I digress. The gist here is that Mido was one of the first watchmakers to lean into the “TV” shape for its timepieces, with its first one debuting all the way back in 1973 - that halcyon era when television screens were still square and families gathered around them to watch All in the Family, The Waltons, and Hawaii Five-O. In 2023, 50 years later and well into the modern era of flat-screens and video streaming, Mido brought back the TV case in an extension of its Multifort collection, first in all-steel versions and eventually in the rose-gold-PVD-coated steel model we showcase here. The Multifort TV Big Date represents the latest intriguing evolution of the Multifort series, which is actually one of the brand’s oldest product families, the first model having debuted as early as 1934 - long before most American homes even had television sets, in fact. In addition to its three-part case, which measures an alm...
Teddy Baldassarre
Teddy Baldassarre is an authorized luxury watch retailer of brands like TUDOR, OMEGA, IWC, Grand Seiko, Breitling, Blancpain, Glashütte Original, Zenith, Longines, ORIS, MIDO, Tissot, Hamilton, NOMOS Glashütte, Baume & Mercier, and more.
Fratello
You blink once and it’s Sunday again, folks! Get ready for another battle royale between two competitive offerings from different brands. This week, we’ll pit two rather different watches against each other. These aren’t necessarily directly comparable except for one distinguishing feature - twice the number of crowns you usually get. Daan takes the red […] Visit Sunday Morning Showdown: Mido Multifort 8 Two Crowns Vs. Baltic Aquascaphe Dual-Crown to read the full article.
Time+Tide
The Mido Multifort 8 Two Crowns brings back a Mido classic, now with an integrated bracelet and octagonal bezel.The post Is the Mido Multifort 8 Two Crowns the brand’s key to becoming a collection staple? appeared first on Time+Tide Watches.
Monochrome
For many years, Mido has been one of the discreet, accessible brands of the Swatch Group, releasing very decent watches but possibly lacking some wow effect. Things changed recently, as the brand seems to have found its own pace. Think, for instance, about the cool Decompression Timer 1961, the Multifort TV Big Date as an […]
Fratello
Two days ago, we attended an event called Watch Valley. It’s set up annually by Swatch Group brands like Tissot, Rado, and Certina to show their novelties to retailers and the press - kind of like a mini Baselworld. This year, Mido was there for the first time as well. We were expecting to see […] Visit A Hands-On Introduction To The All-New Mido Multifort 8 Two Crowns to read the full article.
SJX Watches
Originally a low-key, perhaps even boring, vintage remake, the Commander 1959 Pixel Dial livens things up with a vibrant array of blue, purple, and pink squares printed on the black dial. The new Mido departs from our usual focus on higher-end mechanical watchmaking, but at a little over US$700, it combines affordability, good-enough quality, and fun. The blue and pink squares are actually Super-LumiNova on matte black, creating a striking illuminated pixel dial in the dark. The dial is housed in the classic Commander 1959 case characterised by a “Milanese” mesh bracelet, flat bezel, and domed acrylic crystal, which evokes an unmistakable mid-century aesthetic that contrasts with the funky pixel dial. Initial thoughts Several of Mido’s recent releases, including the Ocean Star Decompression Timer 1961, combine inject vibrant colours and details into vintage-inspired designs. The new Commander 1959 continues this with its unmistakably 1950s-style case paired with a modern dial. Despite the dial’s array of colours, legibility is excellent thanks to the wide hands and markers. The Pixel Dial is a simple iteration of the original, and consequently remains affordable at US$740. Like many other watches in the same price range made by Mido’s parent Swatch Group (which also owns Tissot and Longines amongst others), the Commander 1959 is equipped with the Powermatic 80, a no-frills, economical movement that nonetheless provides an impressive 80-hour power reserve. Pattern...
Monochrome
With watches such as the Multifort Mechanical, the Ocean Star 39, or the Decompression Timer 1961, Swatch Group-owned brand Mido seems to be on a roll regarding dial creativity. Fun, colourful, original and bold, the brand’s latest creations stand apart with the use of unusual designs and clever application of SLN to add even more […]
Time+Tide
Blending the Mido Commander 1959’s vintage style with modernity, this Pixel edition finds itself in a world of retro joy.The post Mido’s Commander 1959 Pixel time travels to the disco dimension appeared first on Time+Tide Watches.
Monochrome
Mido, one of the accessible brands of the Swatch Group, introduced the Gradient series to its Commander collection a few years ago, showcasing semi-transparent dégradé dials that reveal much of the movement beneath. Since then, the lineup has expanded with versions now available in black and blue, in stainless steel uncoated or with black PVD, […]
Worn & Wound
In this edition of our ongoing Three Watch Collection for $5,000 series, reader Elodie Townsend offers up a trio of watches that hit a variety of enthusiast touchstones. Elodie, a watch and automotive enthusiast based in California, has some fun with the format here, dividing up her choices into three distinct categories. Together, they form a cohesive, hypothetical collection with genuine variety and a ton of value. The idea of a three-watch collection totaling $5,000 is both enticing and daunting. As an automotive enthusiast, I’d wager that it mirrors the classic “three car garage” problem, but with even more potential for argument; the vastness of the used watch market and ever-changing design and style trends make any trio of timepieces ripe for debate. To either combat controversy or further court it, I’ve chosen three categories for my list: Busy, Affordable, and Conversation Starter. Basically, the “Busy” watch will embody the spirit of tool watches-many complications, most of which you will never use, but guaranteed to delight the gearhead in all of us. The “Affordable” option represents an entry-level watch for the new (or penny-pinching) enthusiast. Lastly, the “Conversation Starter” represents a piece that will draw eyes to your wrist, whether you like it or not. The Busy Watch: Mido Ocean Star Decompression Worldtimer ($1,310.00) It doesn’t get much more complicated than the Mido Ocean Star Decompression Worldtimer; even the name i...
Monochrome
It’s evident that Mido has its ear to the ground and is receptive to feedback from its customers. The Mido Multifort TV Big Date has been a resounding success that appeals to fans of retro-style watches with its large 1970s TV-shaped case and big date feature at noon. Recently, Mido introduced a smaller 35mm version […]
Monochrome
The Unitas, known under the names ETA 6498 and 6497 (depending on its configuration, Lépine or Savonette), is without a doubt one of the most important and most long-lasting movements of the Swiss industry. This simple, no-nonsense but reliable hand-wound movement has been produced since the 1950s, yet originates from classic pocket watch calibres. Often […]
Monochrome
Taking its design cues from a 1973 forebear with a rounded square TV-shaped case, Mido’s Multifort TV Big Date was rereleased on its fiftieth birthday in 2023. A timely move, the accessibly priced Multifort TV Big Date ticks all the boxes of a luxury sports watch and provides an alternative to the over-priced and impossible-to-get […]
Time+Tide
The rounded square of the Mido Multifort TV is getting a smaller, vintage-inspired sizing at 35mm in a range of dial choices.The post The Mido Multifort TV 35 is a slender, snazzy steal appeared first on Time+Tide Watches.
Fratello
For the new Mido Ocean Star Decompression Timer 1961 Limited Edition, the brand decided to release a black PVD version. At first, this might be surprising due to the Decompression Timer’s colorful dial. If you think about it a little longer, though, it makes sense. The black overall aesthetic ensures that the dial truly pops. […] Visit Introducing: The Mido Ocean Star Decompression Timer 1961 Limited Edition In Stealthy Black to read the full article.
SJX Watches
Mido once again turns to its popular vintage remake with the all-black Ocean Star Decompression Timer 1961. The latest in a considerable number of iterations of the model, the new Ocean Star stays faithful to the original in outline and features a trademark multicoloured decompression table on the dial. One of the smaller and less prominent brands in the Swatch Group stable that includes Omega and Longines, Mido’s latest is a limited edition of 1,961 pieces to celebrate the 80th anniversary of the Ocean Star model. Initial thoughts Vintage reissues are common enough they have become cliché, especially in this price segment. The Ocean Star Decompression Timer 1961 has arguably been iterated too often, each time in slightly different colourway, so the new version isn’t all that novel. That said, it is affordably priced – retail is US$1,480 – and boasts an original design thanks to the decompression scale on the dial. Additionally, this version with its black-PVD coated finish stands out against earlier variants with stealthy aesthetic that creates more contrast with the colourful dial. At the same time, the ETA calibre inside has higher specs than most movements in this price segment, a result of Mido’s parent also owning ETA. Stealthy thetics The stainless steel case measures 40.5 mm in diameter and 13.4 mm high, which give it the proportions of a modern watch despite the retro styling. The crystal is domed “glass box” style to mimic the PlexiGlas of the vint...
Two Broke Watch Snobs
Mido has a knack for nostalgia, and with the latest release in their Ocean Star Decompression Timer series, they’ve really leaned into that heritage vibe one last time. Dropping the curtain on a line that’s been a hit since 2020, this final installment in the series wraps things up with a limited edition that’s drenched in a deep black PVD coating, giving it a look that’s both modern and timeless.
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