Interview: A Conversation with Benoit de Clerck, Zenith’s New CEO
A few years ago, I bought my first luxury watch on eBay, an Omega Seamaster Professional Diver 300m ref. 2220.80.00. It was a watch I had first noticed on the wrist of Daniel Craig in Casino Royale over a decade earlier, and one which I had coveted. I spent way too much money on it, and accidentally (eBay defaulted to the wrong payment method) used my parents’ credit card to buy the watch. It was a boneheaded move, compounded by eBay’s then-nascent authentication program taking over two months to actually get the watch to me. But don’t worry, I did pay my parents back in relatively short order and eventually got the watch. And I got a fun story out of it that I am unlikely to soon forget. I would posit that many of us have similar stories about how we wound up making our first big watch purchase. Benoit de Clerck, who introduced himself to me as Ben, certainly does. “My first salary was a camera, a Nikon - you know, these old cameras and all that - but my second salary was an IWC Pilot’s Watch, 3706, and the story is, I did not have enough money to pay for it.” “So I paid it part on my credit card; part on cash; borrowed money from friends, brothers, sister, and friends; and post-dated checks,” he told me, “And the guy had never seen someone who wanted to do that for a watch, and of course, I wanted that watch now, obviously.” You might be amazed to know that Ben walked out of the boutique that day with his watch. “The owner of that store took a r...
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