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Seiko Celebrates their Long Relationship with PADI: Introducing the HBB002 PADI 60th Anniversary Diver Worn & Wound
Seiko Celebrates their Long Relationship Jun 9, 2026

Seiko Celebrates their Long Relationship with PADI: Introducing the HBB002 PADI 60th Anniversary Diver

Earlier this year, I helped a close friend pick out her first mechanical watch: a beautiful blue Seiko Prospex “Save the Ocean” special edition. For me, it was an easy recommendation, given my love of Seiko, their position as the true global king of entry- to mid-level watch purchases, and the prestige of the Prospex diver line itself. For her, as a lover of all things to do with the natural world, it was meaningful thanks to the eco-benefitting twist and oceanic theming. That particular Prospex was not the first, nor the last Seiko to showcase an organization doing work for ocean conservation and education: new for 2026 is the Prospex HBB002, celebrating the Professional Association of Diving Instructors’ (PADI) 60th anniversary.  Seiko’s connection with the world of diving goes far beyond the simple styling and function of many of their iconic diver timepieces. As the company points out, it released its first diver in 1965, just one year before the PADI itself was founded with the intention of raising training standards and expanding access to education on diving as a hobby and profession. Now operating in 183 countries, PADI also puts promoting ocean conservation at its forefront, a noble cause that Seiko themselves have championed with their Save the Ocean program. So, it makes sense that Seiko has supported PADI as a partner for ten years, and is celebrating that partnership and PADI’s sixtieth anniversary with the new HBB002 model.  The watch itself bring...

First Look – The Seiko Prospex Diver’s Watch PADI 60th Anniversary HBB002 Limited Monochrome
Seiko Prospex Diver’s Watch PADI Jun 4, 2026

First Look – The Seiko Prospex Diver’s Watch PADI 60th Anniversary HBB002 Limited

Over the past decade, Seiko and the Professional Association of Diving Instructors (PADI) have given us a steady stream of collaborative dive watches. We have recently seen the Prospex PADI SPB501 and Prospex PADI SRPL51 with their amazing emerald green wave-like dials. Earlier years also brought special editions based on platforms such as the Samurai […]

Introducing: Louis Vuitton Unity Time Object Hodinkee
Louis Vuitton Unity Time Object What May 26, 2026

Introducing: Louis Vuitton Unity Time Object

What We Know For the last ten years, Louis Vuitton has worked with UNICEF, the United Nations Children's Fund, to support humanitarian and developmental aid for children worldwide. To mark the tenth anniversary of the partnership, the house is releasing a one-of-a-kind time object—a soccer ball reimagined as a clock—to be auctioned exclusively at Sotheby's from June 9 to 18, with the hammer price going directly to UNICEF. The piece brings together La Fabrique du Temps Louis Vuitton, the Swiss movement maker L'Épée 1839, and the house's trunkmaking heritage, all in the shape of a soccer ball, timed perfectly ahead of this year's World Cup. With Louis Vuitton's F1 partnership now in its second year, the brand has been planting its flag deeper in the world of sport. Having a soccer ball serve as the vessel for this milestone feels like a natural extension of that direction, and there's something fitting about the spherical choice of form to commemorate this occasion. At the center of the piece, time is told through a sculpted golden steel dome that forms the upper half of the clock. Two rotating cylinders handle the work: one tracks the hours, the other the minutes. The minute track is engraved with Louis Vuitton's Monogram motif and flowers, and the top of the cylinder carries the "Louis Vuitton Paris" signature. Moving outward, the hour and minute apertures are rimmed with diamonds—144 white for the hours, 120 black for the minutes, totaling 1.03 carats. Inside, L'...

First Look – The Armin Strom Dual Time GMT Resonance Aventurine (incl. Video) Monochrome
Armin Strom Dual Time GMT Resonance May 20, 2026

First Look – The Armin Strom Dual Time GMT Resonance Aventurine (incl. Video)

To our regular readers, Armin Strom needs no introduction. To those new to watchmaking, let’s say that over the past decade, the independent brand has established itself as one of the (very) few manufacturers to truly master resonance in a wristwatch. The Dual Time GMT Resonance has become one of Armin Strom’s signature platforms, evolving […]

Getting A Feel For The King Seiko Vanac HKF004 145th-Anniversary Limited Edition Fratello
Seiko Vanac HKF004 145th-Anniversary Limited May 19, 2026

Getting A Feel For The King Seiko Vanac HKF004 145th-Anniversary Limited Edition

Seiko continues its 145th-anniversary celebrations with a special version of the King Seiko Vanac. Since the Vanac’s reintroduction in 2025, the series has grown quickly. At this point, you can choose from nine steel and titanium models that sport a stylish ’70s look. With the new Vanac HKF004, Seiko has created a version that immediately […] Visit Getting A Feel For The King Seiko Vanac HKF004 145th-Anniversary Limited Edition to read the full article.

First Look – The King Seiko Vanac Limited Edition HKF004 in Seiko Blue Dial Monochrome
Seiko Vanac Limited Edition HKF004 May 19, 2026

First Look – The King Seiko Vanac Limited Edition HKF004 in Seiko Blue Dial

King Seiko, the other higher-end arm of the Group, has had an interesting comeback run since Seiko revived the collection in 2020, bringing back one of its classic higher-end names from the 1960s. This family also introduced the Vanac sub-collection during the 1970s. These were some cool watches that were more colourful, faceted, and much-liked […]

The Neo-Vintage Sweet Spot: Why The Seiko Marinemaster SBDX001 Still Makes Sense Today Fratello
Seiko Marinemaster SBDX001 Still Makes May 17, 2026

The Neo-Vintage Sweet Spot: Why The Seiko Marinemaster SBDX001 Still Makes Sense Today

There is a particular charm to watches that sit just beyond modernity yet remain too young to be vintage. In recent years, collectors have coined the term “neo-vintage” to define this liminal space, roughly spanning the mid-1990s through the 2000s. It’s a period defined not by nostalgia alone but also by a fascinating intersection of […] Visit The Neo-Vintage Sweet Spot: Why The Seiko Marinemaster SBDX001 Still Makes Sense Today to read the full article.

Sunday Morning Showdown: Grand Seiko Evolution 9 Spring Drive U.F.A. Ushio 300 Vs. Rolex Yacht-Master 42 In Titanium Fratello
Grand Seiko Evolution 9 Spring Drive May 17, 2026

Sunday Morning Showdown: Grand Seiko Evolution 9 Spring Drive U.F.A. Ushio 300 Vs. Rolex Yacht-Master 42 In Titanium

Grand Seiko surprised friend and foe at Watches and Wonders when the brand released a smaller, more accurate dive watch at a lower price than its predecessor. The Ushio 300 diver, naturally, was met with applause. So, for this week’s showdown, we thought we’d stack it up against a watch so popular that it is […] Visit Sunday Morning Showdown: Grand Seiko Evolution 9 Spring Drive U.F.A. Ushio 300 Vs. Rolex Yacht-Master 42 In Titanium to read the full article.

First Look – The Seiko Prospex HBC005 and HBB001, a Duo of Divers in Seiko Blue and Silver Monochrome
Seiko Prospex HBC005 May 14, 2026

First Look – The Seiko Prospex HBC005 and HBB001, a Duo of Divers in Seiko Blue and Silver

We know that Seiko loves to celebrate anniversaries, which often results in fairly attractive limited edition models. This year, the brand is celebrating the 145th anniversary of its creation. In 1881, Kintaro Hattori opened a shop known as “K. Hattori” in Tokyo’s Ginza district, beginning what would evolve into today’s Seiko. He then went on […]

Seiko Celebrates Its 145th Anniversary With The Prospex HBC005 And HBB001 Limited Editions Fratello
Seiko Celebrates May 14, 2026

Seiko Celebrates Its 145th Anniversary With The Prospex HBC005 And HBB001 Limited Editions

To celebrate Seiko’s 145th anniversary, the Japanese brand has created a series of watches featuring a nice combination of blue and white. The series pays tribute to Seiko Blue, resulting in some surprisingly fresh creations. The new Seiko Prospex HBC005 and HBB001 limited editions proudly sport a crisp white dial with a vibrant blue bezel. […] Visit Seiko Celebrates Its 145th Anniversary With The Prospex HBC005 And HBB001 Limited Editions to read the full article.

Hands On: Vacheron Constantin Overseas Dual Time “Cardinal Points” SJX Watches
Vacheron Constantin Overseas Dual Time “Cardinal May 14, 2026

Hands On: Vacheron Constantin Overseas Dual Time “Cardinal Points”

The Vacheron Constantin (VC) Overseas Dual Time “Cardinal Points” was one of the most talked about releases of Watches & Wonders — despite being a somewhat predictable, incremental upgrade to an existing model. The response is indicative of strong product/market fit and the transformative power of colour and texture. Initial thoughts By all accounts, the Overseas Ultra-Thin ref. 2500V should have been the talk of the VC booth at Watches & Wonders. The copper-dialled platinum edition recalls one of the most sought-after models in the Overseas canon, and introduced a new micro-rotor movement that feels destined to be a big part of the brand’s movement strategy going forward. But it was the Overseas Dual Time that seemed to get people talking, despite its predictability and the fact that it’s a much more incremental update to an existing model. In my view, there are three reasons for this. First and foremost, it’s a perfectly targeted product, aimed at a well of unmet demand that has been simmering since the the titanium Dual Time was first teased seven years ago. The high/low contrast between the industrial-haute horlogerie build quality and the sporty aesthetic is inherently appealing. In some ways it feels like the perfect watch for locales like Sun Valley or Davos — the dual-time functionality is purpose-built for vacations (and economic forums) and the colours and textures will pair well with Mammut or Patagonia. Second, all four editions — named for the ...

The Business of Watches Podcast: Seiko Watch Corporation President Akio Naito Hodinkee
Grand Seiko May 13, 2026

The Business of Watches Podcast: Seiko Watch Corporation President Akio Naito

This week on The Business of Watches, we sit down with Akio Naito, the President of Seiko Watch Corporation. Seiko's Credor brand, the ultra-premium offering showcasing artisanal creations, unique craftsmanship, and design, made its Watches and Wonders debut this year. We discuss Credor's positioning within the Seiko Group and its expansion into international markets. Photo credit: Mark Kauzlarich The biggest challenge for Credor, Naito says, will be increasing production for more markets, as the skills required to produce the timepieces are highly specialized and take years to master. We also get an update on Grand Seiko. Naito says the brand has increased its international sales by more than 15x over the past decade, driven largely by success in the U.S. market. Grand Seiko is continuing to update and improve its offerings, including a new ultra-accurate and ultra-luxurious dive watch in a more compact size that clients have been asking for. We also hear about the growing interest and awareness of Grand Seiko's class-leading 9F quartz movement technology, which is increasingly popular with some clients. But first, Hodinkee Senior Editor Mark Kauzlarich drops in for a fresh analysis on some of the record watch auction results from the spring sessions in Geneva. Pocket watches were hot, Journe was surging, and Patek showed continued strength with a record result for a rare Patek 2523. So what isn't hot right now? Tune in to find out.  There's plenty of watch business and...

Seiko Adds New Seiko 5 References with Compass Bezels Worn & Wound
Seiko Adds New Seiko 5 May 12, 2026

Seiko Adds New Seiko 5 References with Compass Bezels

Every watch enthusiast has gotten the question from a newly watch-curious friend: “what should be my first real watch?”  Of course, designating any watch as “real” over another is a bit silly, but the sentiment remains. For newbies to the horological hobby, there are few “first” watches better than any model from the ever-expanding and always-iconic Seiko 5 lineup. From skin divers to field watches and way beyond (especially if you look at vintage…), there’s a Seiko 5 for everyone, and not just new fans, either. Most serious enthusiasts can attest to having a 5 in their collection, or at least having owned one (or many) in the past. So, when Seiko comes out with a new 5 entry, it’s hard not to be excited, and four new Seiko 5 Field models have arrived to continue that tradition. The HDB006, HDB007, HDB008, and HDB009 bring a lot of the hallmarks of Seiko 5 field watches, including wearable dimensions at 41mm in diameter and 13.2mm in thickness, strong LumiBrite coating on the hands, indices, and bezel markings, and trademark Seiko robustness and reliability thanks to the 4R36 caliber automatic movement, which provides 41 hours of power reserve, a stop second hand function, and a day/date complication. While none of these features are particularly remarkable or innovative, they prove the everlasting utility of a field watch as an everyday timepiece. The new HDB00- models do have an extra party trick up their sleeves in the form of a simple compass on the ...

First Look: Seiko 5 Sports Field Series SJX Watches
Seiko 5 Sports Field Series May 8, 2026

First Look: Seiko 5 Sports Field Series

Seiko is reinforcing its entry level collection with the 5 Sports Field Series, a range of new models with compass bezels available in a range of dial colours from instrument-like white to brown, which seems to be a popular colour at the moment. While substantively similar to existing Seiko 5 Sports models and equally well priced, the Field Series watches feature serrated compass bezels with a glittering hobnail motif that is both functional — for enhanced grip — and attractive. Left to right: HDB009, HDB008, HDB006, and HDB007. Image – Seiko Initial thoughts The Seiko 5 Sports collection is perhaps the ultimate gateway to watch collecting. It’s the rare entry level watch that could be someone’s last watch as easily as their first. Not everyone is a collector, and some people just want a watch that does what is asked without asking for much in return. The Seiko 5 Sports fits the bill, while opening the door to the larger world of mechanical watches. The Seiko 5 is tangibly appealing in several respects, being one of the most affordable mechanical watches from a fully integrated manufacture. With Seiko, there’s no wondering who made what — the brand even formulates its own luminous compound for the hands, hour markers, and bezel pip instead of relying on the same suppliers as everyone else. Seiko also understands the aesthetic history of the wristwatch because the brand helped write it. This explains some of the subtle details like the tiny serifs on the hour ...