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Omega x Swatch MoonSwatch Review: Three Years Later Teddy Baldassarre
Swatch Sep 24, 2025

Omega x Swatch MoonSwatch Review: Three Years Later

Within the last few years, one watch has received more hype - or overhype - than any other: the multi-brand collaboration that set the watch world on fire three years ago, the Omega x Swatch Moonswatch. People waited hours in line for it. Flippers grabbed as many as they could and listed them well above their retail cost all over the internet. People were charmed. People were horrified. Either way, people were talking.  Wherever you stand on the old Omega x Swatch MoonSwatch debate, no one can argue that its very existence didn’t change the landscape of watches irrevocably. We have firmly entered the post-MoonSwatch era. But now, three years later, what change did this unlikely Bioceramic collaboration incite? What’s up with this collaboration now? And will this duo of watch giants ever be stopped?  Below, I will tackle the controversial topic we’re gathered here today to mull over: the Omega x Swatch MoonSwatch. Further, I will do my best to break down the context of it all in an easily digestible manner, mix in my own philosophical musings on ways to look at this Frankenstein hybrid of luxury-meets-mass-production, and dive into one specific piece from the 11 original models, in form and function. So without further ado, let’s get into the good stuff.  Some Context When the first round of the Omega x Swatch MoonSwatch blasted onto the scene, it was something of an example of right product, right time. The hallowed (or blasphemous) year was 2022, which, as ...

Fratello Talks: Swatch Group Releases 2025 [Live From The Utrecht Watch Valley Event] Fratello
Swatch Aug 28, 2025

Fratello Talks: Swatch Group Releases 2025 [Live From The Utrecht Watch Valley Event]

Welcome to another on-location episode of Fratello Talks, this time from the Watch Valley event in Utrecht, where the Swatch Group unveiled its latest novelties for 2025. In attendance were Nacho, Daan, and RJ, keen to get a full preview of the year’s releases from the brands present. The event was packed with exciting novelties […] Visit Fratello Talks: Swatch Group Releases 2025 [Live From The Utrecht Watch Valley Event] to read the full article.

Industry News – Swatch Group Reports Sales Down 7% and Profit Decline for First Half of 2025 Monochrome
Longines Tissot Jul 17, 2025

Industry News – Swatch Group Reports Sales Down 7% and Profit Decline for First Half of 2025

In a challenging environment for the watch industry, Swatch Group, the Swiss powerhouse owner of brands such as Omega, Longines, Tissot and Breguet, reported sales of CHF 3,059 million for the first half of 2025, representing a decline of 7.1% at constant exchange rates and 10.4% on a comparable basis. The operating profit dropped to […]

Blancpain Swatch Review Teddy Baldassarre
Blancpain May 18, 2025

Blancpain Swatch Review

The origin of Blancpain x Swatch is the story of two vastly different watchmakers. One is the oldest watch brand in the world, in existence since 1735, and renowned for making some of the most high-end luxury timepieces in the industry, regularly carrying prices of thousands or even tens of thousands of dollars. The other traces its origins only to the 1980s and made its name by producing plastic-cased, mass-market fashion watches for youthful consumers at average prices around $300. Through a convoluted series of events arising from watch-industry upheavals in the late 1990s and early 2000s, the newbie department-store brand bought the historical prestige brand, making it part of a modern-day Murderers Row of legacy watchmakers within what is now known as the Swatch Group. Both brands continued to do what they did best, and never did their efforts really intersect. Blancpain has adhered to its philosophy of never, in its almost-300-year history, making a watch with a quartz movement. Swatch, by contrast, was the brand that brought quartz into the mainstream of Swiss watchmaking in the first place, and still uses quartz movements in most (but not all) of its voluminous output of watches. But the watchword (no pun intended) of the 21st Century timepiece industry seems increasingly to be, Never Say Never. The Omega x Swatch MoonSwatch (Obviously) Omega x Swatch MoonSwatch "Mission On Earth" In 2022 came a scenario that was somehow both unthinkable and inevitable at the same ...

Introducing the Swatch SCUBAQUA Collection, a Series of Colorful Divers, Just in Time for Summer Worn & Wound
Swatch May 9, 2025

Introducing the Swatch SCUBAQUA Collection, a Series of Colorful Divers, Just in Time for Summer

If there’s one drum I’m constantly banging in the watch enthusiast discourse, it’s that the Swatch MoonSwatch is probably among the least interesting watches made by the brand. I know, I know. They are a phenomenon. They have probably introduced untold numbers of new collectors to our hobby. And they are meant to be fun and I should just chill out. This is all incredibly valid. But as a somewhat older, somewhat more grizzled watch collector who fondly remembers a pre-MoonSwatch era, I’m very much of the opinion that Swatch remains on the vanguard of creativity, you just have to walk past that MoonSwatch display briefcase in the boutique.  This week saw the release of what I think is a great example of a watch that is more impressive in just about every way than a run of the mill MoonSwatch. The new SCUBAQUA Collection even uses the same Bioceramic material found in the MoonSwatch, but in a way that, to my eye, is more uniquely Swatch. Based on the classic Swatch Scuba collection, the new SCUBAQUA watches are a thoughtful update using new materials with enhanced specs and a more contemporary feel.  The new SCUBAQUA watches are all about color and transparency, achieving what the brand calls the “jelly effect,” a principle common to many similarly transparent and colorful Swatches over the years. Each watch combines Bioceramic in the solid color sections of the case with castor oil derived biosourced materials for the transparent components. The dials in each v...

Making A Case For Catch-And-Release Watch Collecting Fratello
Mar 12, 2025

Making A Case For Catch-And-Release Watch Collecting

I was recently watching a video on the excellent 5 Watt World guitar channel on YouTube. Host Keith Williams discussed catch-and-release guitar collecting as a way to enjoy the hobby. This makes a lot of sense for guitars as each has a different feel and sound, triggering different playing. You could even argue that you […] Visit Making A Case For Catch-And-Release Watch Collecting to read the full article.

Introducing – The new Swatch x Blancpain Scuba Fifty Fathoms Pink Ocean is… Very Pink Monochrome
Blancpain Scuba Fifty Fathoms Pink Jan 23, 2025

Introducing – The new Swatch x Blancpain Scuba Fifty Fathoms Pink Ocean is… Very Pink

Following a rather unmanageable success with the Moonswatch collaboration with Omega, Swatch did it again in 2023 with yet another brand from the group – this time Blancpain – and with another emblematic watch – the Fifty Fathoms. The result, an accessible Bioceramic watch inspired by Blancpain’s famous dive watch, came with an automatic movement […]

Swatch Gets in on the Year of the Snake with Two Refreshingly Affordable Options Worn & Wound
Swatch Jan 9, 2025

Swatch Gets in on the Year of the Snake with Two Refreshingly Affordable Options

It’s certainly no surprise that our inboxes here at Worn & Wound continue to be inundated with new releases heralding the year of the snake. The first weeks of January are traditionally a slow period for new watch releases in every category except lunar new year novelties. It’s safe to say that if this type of thing is your primary interest in watch enthusiasm, we are in the midst of what is surely your Super Bowl. While a lot of the new lunar new year releases are extravagant, high end demonstrations of a brand’s craft, there are, thankfully, examples of watches in this vein that are far more approachable. That brings us to the Year of the Snake collection from Swatch, a pair of impressionistic snake themed designs for those who are looking to celebrate the new year on a budget.  First up is the Golden Red Bamboo reference, a ultra slim 38mm quartz powered watch with a glimmering gold dial. The dial’s motif appears to be a somewhat abstract idea of a snake rather than a zoologically correct representation of a serpent, and I think it’s better off because of it. The orange accents on the hands and dial make for a nice contrast with the gold, which is extended to the case, crafted from stainless steel and given a PVD gold coating. The strap is described as “leather and textile” and has matching orange embroidery and gold accents.  If something a little bigger is more your speed, Swatch has you covered with the Blue and Gold Lithe Dancer reference, part of th...

Fratello Favorites: The Best Summer Watches At Three Different Price Points - RJ’s Picks From Swatch, Rolex, And Blancpain Fratello
Blancpain I have just returned Aug 8, 2024

Fratello Favorites: The Best Summer Watches At Three Different Price Points - RJ’s Picks From Swatch, Rolex, And Blancpain

I have just returned from my summer holidays (in Austria), where I brought a handful of watches to wear. Typically, I travel as light as possible. Especially when leaving the EU, I try to bring one watch to prevent problems with customs. This time, staying within the EU, I brought four watches with me: the […] Visit Fratello Favorites: The Best Summer Watches At Three Different Price Points - RJ’s Picks From Swatch, Rolex, And Blancpain to read the full article.

Business News: Swatch Groups Profit Sinks and Inventories Grow SJX Watches
Blancpain stand out Jul 16, 2024

Business News: Swatch Groups Profit Sinks and Inventories Grow

The owner of brands like Omega and Longines, the Swatch Group just announced its results for the first half of 2024. The half-year numbers crystallised a slowdown that the watch industry has felt since late 2023. Revenue was down 14.3% to CHF3.44 billion, while operating profit plunged 70% to just CHF204 million, giving the group an operating margin of just 5.9%, compared to 17.1% from a year earlier. According to Swatch, the fall in revenue was “triggered by the sharp drop in demand for luxury goods in China (including Hong Kong SAR and Macau SAR)”. At the same time, wholesale sales fell over 10%, indicating that third-party retailers are ordering less watches from the group’s brands, which in turn indicates the retailers’ pessimism for the short- and medium term. Swatch also explained the poor results by noting the group did not “make any redundancies… [and] maintaining all production capacities and not laying off qualified staff”. This was done so that “the Group [will] recover more quickly and benefit more significantly from the next upswing.” The progressively weakening positions of each of the group’s brands relative to the competition – marques like Breguet and Blancpain stand out in this regard – imply this might be overoptimistic. Notably, Swatch stated “the Swatch brand bucked the negative trend” thanks to the bestselling MoonSwatch, but this was not (and will not) be sufficient to help the rest of the group given the low value of Swat...

Sunday Morning Showdown: TAG Heuer Formula 1 × Kith Vs. Omega × Swatch Speedmaster MoonSwatch Fratello
TAG Heuer Formula 1 × Kith May 5, 2024

Sunday Morning Showdown: TAG Heuer Formula 1 × Kith Vs. Omega × Swatch Speedmaster MoonSwatch

It has already been just over two years since the Omega × Swatch Speedmaster MoonSwatch came out. At the time, the lines in front of the Swatch boutiques were unheard of in the watch world. Although the hype isn’t as huge anymore, new versions, like the recently introduced Snoopies, keep the Bioceramic phenomenon alive and […] Visit Sunday Morning Showdown: TAG Heuer Formula 1 × Kith Vs. Omega × Swatch Speedmaster MoonSwatch to read the full article.

Fratello Talks: Swatch Group Novelties From The Watch Valley Event In Utrecht Fratello
Swatch Apr 25, 2024

Fratello Talks: Swatch Group Novelties From The Watch Valley Event In Utrecht

Hello, and welcome to an on-location episode of Fratello Talks. Today, Nacho, Daan, and Lex are coming to you from the Watch Valley event in Utrecht, where Swatch Group novelties for the first half of 2024 were unveiled. They’ll run through some of their favorites and give opinions on the different brand’s new watches and […] Visit Fratello Talks: Swatch Group Novelties From The Watch Valley Event In Utrecht to read the full article.

A Behind-The-Scenes Look At The Swatch Sistem51 - Including A Tour Of ETA In Boncourt Fratello
Swatch Mar 31, 2024

A Behind-The-Scenes Look At The Swatch Sistem51 - Including A Tour Of ETA In Boncourt

What better way for a watch brand to mark a significant anniversary than to present the result of a project that is equally challenging, ambitious, and just a little bit mad? Swatch introduced its revolutionary Sistem51 mechanical movement in 2013. It did so to mark 30 years since the brand’s inception. The challenge Mr. Nick […] Visit A Behind-The-Scenes Look At The Swatch Sistem51 - Including A Tour Of ETA In Boncourt to read the full article.

eBay Finds: A Rare Vintage Benrus, a Nostalgia Fueled Swatch, and a Cool Timex LED Worn & Wound
Tissot Visodate Seastar  Here Dec 1, 2023

eBay Finds: A Rare Vintage Benrus, a Nostalgia Fueled Swatch, and a Cool Timex LED

eBay Finds is back! This bi-monthly installment will feature a selection of watches currently listed on eBay that have caught the eye of editor Christoph McNeil (@vintagediver). If you come across any hidden gems on the ‘Bay drop us a note at info@wornandwound.com for potential inclusion! Ollech & Wajs Navichron Regatta   Starting off this week strong with a killer vintage Ollech & Wajs Navichron Regatta chronograph. The watch itself looks to be original and vintage, but the box and ‘papers’ that are with it are not, and neither is the bracelet. That said, the watch is really nice. The large steel skin diver case looks unpolished and the black dial looks to be in good shape. The black acrylic 12 hour bezel insert looks to be in good shape too, which is not always the case. Seller states the watch is powered by the classic workhorse Valjoux 7733 and that it’s running well and keeping time. The bracelet may not be original, but it’s the same beads of rice style as the original. Not sure what’s up with the modern/made up box/papers, but the watch head looks legit to me. View auction here Vintage Tissot Visodate Seastar  Here is a neat vintage Tissot Visodate Seastar that has a unique look. The square steel case is sharp and unpolished, and has a personal engraving dated 2/19/66. The silver dial is clean, with a vertical brushed finish and has applied steel hour markers and slim steel dauphine hands. There is a date window at 6 o’clock, preserving the symmetr...

Our First Reactions to the Swatch X Blancpain Scuba Fifty Fathoms Worn & Wound
Blancpain Scuba Fifty Fathoms Has Sep 8, 2023

Our First Reactions to the Swatch X Blancpain Scuba Fifty Fathoms

Has the new Swatch X Blancpain Scuba Fifty Fathoms completely taken over your Instagram feed? It has for us. Ever since the watch was teased via a cryptic newspaper ad a little over a week ago, speculation has run rampant about just what Swatch might be up to this time. Their follow up to the Uber-successful MoonSwatch is a bio-ceramic timepiece in much the same vein, but sub oceans for planets, and the mighty Fifty Fathoms for the Speedmaster. Here, the Worn & Wound editorial team reacts to the latest Swatch, sure to generate not just long lines this weekend, but red hot takes for months on end. Zach Weiss Can lightning strike twice? It can if you build a large enough lightning rod, or so the folks at Swatch believe. When the MoonSwatch launched last year, there was a lot of speculation as to whether or not they would do something similar with another brand. Another “crossover for the people,” to be kind. The Blancpain Fifty Fathoms always seemed like the most likely candidate as, well, there aren’t many other truly iconic watches under the Swatch umbrella. At least, not on the scale of the Speedmaster. A year and a half-ish later, we know the answer. My first reaction wasn’t “wow, I can’t believe they did it again!” It was “already?”. Yeah, I’m not surprised Swatch would try to double down on their most successful launch, not just recently, but, like, ever, I was just surprised it was so soon. The Moonswatch has had an odd life cycle that I would hard...

Swatch x Blancpain collab has debuted. But will it have the same lasting momentum as the MoonSwatch? Time+Tide
Blancpain collab has debuted But Sep 8, 2023

Swatch x Blancpain collab has debuted. But will it have the same lasting momentum as the MoonSwatch?

Well, considering the big launch yesterday I think we all know what the news of the week is: the new Swatch x Blancpain BioCeramic Scuba Fifty Fathoms collection. The Swatch x Omega MoonSwatch was a groundbreaking collaboration. Upon its debut, not only did it shake up watch enthusiasts, it also affected the mainstream. Genuine collectors … ContinuedThe post Swatch x Blancpain collab has debuted. But will it have the same lasting momentum as the MoonSwatch? appeared first on Time+Tide Watches.