Beaucroft Teams with Bristol Based Artist Penfold on a Limited Edition for British Watchmakers’ Day
On March 9th, 2024, the inaugural British Watchmakers’ Day occurred in Westminster, London, England. Organized by the Alliance of British Watch & Clock Makers, this event was celebrated as the premier watch gathering in the U.K. More than 40 brands participated, including Christopher Ward, Elliot Brown, Isotope, and even Roger W. Smith. The event was by all accounts a success, so it’s no surprise that a second event has been scheduled for Saturday, March 8th. One of the 2024 exhibitors was Beaucroft, based in Cambridge. Our very own Garrett Jones had a hands-on experience with their Forest Green Element watch in December 2024, and he enjoyed it. For this year’s British Watchmakers’ Day event, Beaucroft has collaborated with Bristol-based artist Tim Gresham, known as Penfold, to create the Penfold Special Edition watch. Penfold’s portfolio includes abstract paintings, screen printing, large-scale murals, and immersive installations. He has exhibited in galleries worldwide and collaborated with iconic brands. His influences range from skateboard graphics and Memphis-style furniture to artists like Tom Wesselmann and Eduardo Paolozzi from the Pop Art movement and contemporary figures like MOMO and KAWS. Based on their Element platform, the matte-finished white dial provided a blank canvas for Penfold to showcase his artwork. Apart from the rehaut and hands, the rest of the design is Penfold’s creation. From the supplied images, the airbrushed design elements app...
Fratello
