Worn & Wound
M.A.D. Editions Introduces the M.A.D.1S “Grow Your Dreams” Collection, a Collaboration with Artist Yinka Ilori
About a year ago, we got our first peek at the M.A.D.1S, a slimmer and far more wearable version of the original M.A.D.1. This week, we got the first new variant of that watch, a collaboration between the crew at M.A.D. and Yinka Ilori, a British artist and designer known for infusing public spaces with bright colors. The new M.A.D.1S “Grow Your Dreams” collection adds a healthy dose of Ilori’s aesthetic to the M.A.D.1 and gives us a look at how future limited editions and variants of M.A.D. Editions pieces might take shape as the brand grows. At the outset, I think it’s important to acknowledge that M.A.D. Editions is indeed a brand unto itself at this point. What started as a one off project to reward longtime MB&F; collaborators with a cool watch to own in the same spirit of the high horology creations with a much lower price tag has morphed into what could really be called one of the most interesting microbrands going at the moment. I’m not sure if the team at M.A.D. Editions would necessarily self-identify as a microbrand, but of course in these pages it’s a compliment, and reflects a certain amount of ingenuity and creativity while remaining within certain guardrails and parameters around pricing and accessibility. The “Grow Your Dreams” collection consists of three watches, each taking on a different theme derived from the natural world: Sun, Water, and Nature. All include pretty wild color combinations – there’s no watch here that could be du...
