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Results for Anoma

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The Anoma A1 Prehistoric Puts a Hand-Chiselled Case on That Triangular Icon

Anoma's A1 gets its most radical rework yet, trading polished geometry for a texture straight out of the Stone Age
[VIDEO] Hands-On: the Anoma A1 Worn & Wound
Anoma A1 Jul 3, 2024

[VIDEO] Hands-On: the Anoma A1

The age of the circular watch has ended. The mid-century divers, chronographs, and Calatravas are out. Ok, not really, but it looks like shaped, asymmetric, and sculptural watches are the next coming trend. Kicking this new era off have been a few releases ranging from the high-end and exclusive by Berneron to the mid-tier and provocative by Toledano + Chan to the relatively accessible yet exotic Anoma, whose first watch I’ve had the chance to spend some time with. On June 6th, 2024, Anoma Watches launched the A1, an asymmetrical, triangular-shaped watch with an appealing, soft look. Like a weathered pebble of polished steel, the A1 mixes a sense of mid-century watch and industrial design with a modern sensibility, preventing it from feeling like a pastiche recreation. Well-sized at around 38mm and with a vibrant blue dial with a green tint, it’s a memorable launch from a new brand. In the video below, I discuss the brand, the context of the A1’s launch, the design, and what it’s like to wear it. As this is the only shaped watch I’ve ever worn for any period, it was an interesting experience. At first, it was a bit jarring, perhaps, but its quirky charm won me over. With collectors, new and old, having more choices and easier access to watches than ever, brands need to offer something that will stand out yet not be just a novelty. With the A1, Anoma has achieved this, at least in my opinion. Priced at £1,300, or about $1,650 USD, the Anoma A1 is available for pr...

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Introducing the A1, the Debut Watch from Anoma Worn & Wound
Holthinrichs Jun 6, 2024

Introducing the A1, the Debut Watch from Anoma

This is a really good time to be interested in avant-garde watches. It seems like every week there are new watches coming to market and being announced that are well outside the confines of the “vintage inspired black dialed diver” that only a few years ago seemed to have been everywhere. Just yesterday we told you about an exciting new release from Holthinrichs, for instance. Before that, the debut watch from Toledano & Chan sold out in just minutes. As I write this I’m simultaneously finalizing my hands-on review of the Amida Digitrend, a throwback and a truly unusual design. And I happen to be wearing my trusty Arcanaut Arc II. If you have adventurous taste, you’re spoiled for choice at the moment with affordable options in all kinds of odd case shapes and dial executions that will surely be nothing like anything else at the local watch meetup. Today, a new watch from a new brand can be added to the conversation: the Anoma A1.  Anoma is a new brand founded by Matteo Violet Vianello, a longtime watch collector and one of the first employees at A Collected Man, where he sourced rare watches for clients and worked closely with some of the most prestigious independent brands. If you know A Collected Man, you know how expertly curated every sales listing and piece of editorial content is, and the A1 has the look and feel of a watch created by someone who has seen a lot of watches. Every tiny detail has been carefully considered, and the result is a genuinely unique ...

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Anoma Makes 1950s Asymmetrical Style Affordable SJX Watches
Patek Philippe or dive watch While Jun 6, 2024

Anoma Makes 1950s Asymmetrical Style Affordable

Newly established “micro” brand Anoma follows a familiar template: making particular vintage designs or genres affordable. But it’s approaching the concept with a different flavour. Instead of “sector” dials or Breguet numerals, the brand’s inaugural watch, the A1 First Series, is a clean, geometric form inspired by 1950s furniture. Initial thoughts The A1 is refreshing change from the typical “micro” brand offering that is too often a remake of a vintage Patek Philippe or dive watch. While the A1 won’t have the broad appeal of a conventional round watch, it is an interesting alternative for someone on a budget. The A1 is more typical of “micro” brand offerings in its fit and finish. It is done well for the price, but some compromises had to be made to achieve the affordability. The gap between the case middle and back, for instance, is quite obvious. This isn’t a criticism but a fact true of all brands in this genre. Vintage flavour Founded by Matteo Violet Vianello, a management consultant who’s a watch entrepreneur on the side, Anoma aims to be a “experimental and daring vision of watch design”. The A1 is not modelled on a watch, but instead a triangular table designed in the 1950s by French architect Charlotte Perriand. Earlier in her career Perriand worked at Le Corbusier’s studio, where she helped design several now-famous pieces of furniture, including the B 306 chaise longue. The watch reproduces the outline of the table with the cas...

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