SJX Watches
Dueling Dials: Omega’s James Bond and Spectre Seamasters
The Omega Seamaster Diver 300M James Bond and Spectre collection pairs familiar no-date divers with competing character motifs, including platinum-gold variants in two limited edition boxed sets. The watches extend Omega’s most successful screen partnership while leaving the underlying Seamaster largely unchanged. Initial thoughts Omega’s partnership with James Bond remains one of the great marketing coups of the 1990s, pulled off by none other than Jean-Claude Biver. While it’s easy to feel cynical about product placement, especially today, the pairing made a lot of sense for film franchise looking for a fresh start with a new leading man. Today, the film franchise is at a turning point — Daniel Craig’s successor has not yet been announced, and it’s an open question whether the character’s appeal will extend to younger demographics. Despite these headwinds, the James Bond effect is no doubt a positive one for Omega, which has released dueling Seamasters — one for the titular character and one for his recurring nemesis, Spectre. The “James Bond” variant There’s also a pair of boxed sets — one for the hero, another for the villain — that include 77-piece limited edition variants of both the steel Seamasters and heavyweight versions in platinum-gold, which is mostly platinum with a bit of gold added to the alloy. The platinum-gold models weigh in at more than 200 g, nearly double the weight of the stainless steel equivalent on a strap. The “Spectr...
