In Partnership - Video: Ben Clymer, Georges Kern Discuss Universal Genève’s Revival At Watches & Wonders
Universal Genève means a lot to us at Hodinkee. It's been one of my favorite brands since the early days of our publication—one that's been with me through various moments in my career, through my growth in knowledge and passion for vintage watches, and a brand I've watched with anticipation, hoping it would come back. And today, we are sharing a conversation between myself and Georges Kern, former Breitling CEO and recently appointed CEO of House of Brands, which includes Breitling, Universal Genève, and Gallet, to chat over the recent results of a long-term project to bring Universal Genève back to the forefront. I don't think there's been a more hotly anticipated brand relaunch than that of Universal Genève. The announcement that Breitling (now House of Brands) had secured the rights to the dormant brand sent shockwaves through the industry. We—both in the industry at large and at Hodinkee—had high hopes for the relaunch, but the proof would come with the first releases. Let me tell you, I don't think anyone thought Universal Genève would go this far to knock it out of the park. Just before Watches and Wonders 2026, Universal Genève essentially stole the show before it began by launching a few dozen of its most iconic watches in both heritage-styled and reimagined forms. The Gerald Genta-designed Polerouter? Returned, not just in one size but two, and in multiple materials, dials, bracelets, and more. Oh, and a brand-new microrotor (well, three-quarter rotor...
Fratello
