Worn & Wound
Version Watches, and a Uniquely French Take on Midcentury Design
Cybèle Vigneron and Carla Lanfranchini first met at the Strate École de Design outside of Paris, arriving at the institution with enviable backgrounds: Lanfranchini had served as an artistic director and graphic designer at Dom Pérignon and Château de Pommard, while Vigneron honed her career in store design planning and visual merchandising at Cartier, Bulgari, and Berluti. The two became fast friends. After both earning dual degrees in design as well as business management, they established Version Watches in 2024. They were entering a crowded field where microbrands have never been more popular, with even greater opportunities for designers and watchmaking visionaries to express themselves. Over the past two years, as they worked in separate cities and handled branding, design, distribution, and a successful Kickstarter launch, the two-person team were motivated by uniqueness: “we wanted to approach watchmaking from a pure designer’s perspective rather than just assembling off-the-shelf components or relying purely on nostalgia,” said Vigneron. We first saw Vision on display in New York at Tempus Takumi, a showcase of independent watchmaking that pointedly focuses on watches made outside of Switzerland. Alongside the design-driven, accessible collections from Germany’s MeisterSinger and Japan’s Minase, Version fit right in. Both founders were present and clearly happy to show off their creations, making their debut to an American audience. Accessibility i...
