Worn & Wound
Seiko Introduces Six New Speedtimers, Including Three Limited Editions Celebrating the Datsun 240Z
We’re several years deep into the era of collaborative, limited edition watch releases, and while a lot of the hype has subsided around some of these drops, there’s no sign that the overall strategy is shifting anytime soon. Brands both large and small are still keen to slap partner logos on dials and casebacks, and draw parallels between watches and, well, you name it. Obviously, the automotive world is ripe for these collaborations, and is the window through which a trio of new Seikos come into our lives. Three limited edition references made in partnership with Datsun are the headline here, but in a smart move, Seiko is simultaneously announcing corresponding regular production models that riff on the same themes without all the branding. So there’s something here for the Datsun enthusiast (of which we know there are many) as well as those that are more inclined to shun this type of commercial cross-polination and just want their watch to be a watch and not an exercise in remembering a very specific link to a carmaker’s history. The premise for all these watches (or rather, for the limited editions) is Seiko’s relationship with Datsun, which dates back to the early 1970s when Seiko supported the 240Z in races across the world. Most notably, Seiko was a sponsor of the #11 car that won the East-African Safari Rally, a 6,200 kilometer race that is generally regarded as one of the most challenging on the international circuit. All of the watches discussed here...
