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Results for Geneva Watch Days

21,749 articles · 6,035 videos found · page 309 of 927

Does Storytelling Still Sell Watches In 2025? Fratello
Omega Speedmaster Aug 4, 2025

Does Storytelling Still Sell Watches In 2025?

The greatest watch story ever told is the story of the Omega Speedmaster, the first watch worn on the Moon. That’s a fact. Another fact is that luxury in general is not about selling products. Rather, it is about emotion. That certainly is the case with post-Quartz Crisis luxury watches. The key to successfully selling […] Visit Does Storytelling Still Sell Watches In 2025? to read the full article.

A Quick Hands-On With The Andersen Genève Communication 45 Fratello
Jul 20, 2025

A Quick Hands-On With The Andersen Genève Communication 45

Last month, I had the pleasure of attending various events during London Watch Week. Most of the sessions took place in Mayfair, including a day at a historic house that featured new watches. Andersen Genève, along with the brand’s CEO, Pierre-Alexandre Aeschlimann, occupied a small booth. It was here that we noticed the standout from […] Visit A Quick Hands-On With The Andersen Genève Communication 45 to read the full article.

Certina DS Action Diver 38mm Review Teddy Baldassarre
Certina May 22, 2025

Certina DS Action Diver 38mm Review

The Certina DS Action Diver 38mm is a dive watch that has been largely off the radar of many U.S. watch enthusiasts until somewhat recently but is having a moment in our current era, in which sporty utility, striking colorways, value for money, and understated sizing reign supreme in the watch market. How much do you know about the DS Action Diver, including the meaning of “DS,” or about the not-so-famous but very historic Swiss watch brand that produced it? Read on, and you’ll be up to speed. Origins Of Certina Certina traces its roots to 1888, but it wasn’t called Certina back then. That year, a pair of Swiss brothers, Adolf and Alfred Kurth, set up a watchmaking workshop in an annex to their family home in the town of Grenchen (above), initially, to make movements and parts to sell  to other watch companies in the region. By 1906, however, they were making enough of their own complete timepieces that they introduced a brand name: Grana, which was a shortened version of the Latin word “Granatus,” referring to Grenchen. The early Grana watches found success, but for several years the Kurth brothers continued to also make and supply movements to other companies; the name “Certina” - another Latin-derived word, from “certus,” for “sure” or “certain” - began appearing on the company’s timepieces in the 1930s. The name, which was also easier to pronounce than “Grana” in more languages, was registered in 1933 and eventually became the c...

Patek Philippe Silently Discontinues The Nautilus 5712/1A - What Does This Imply? Fratello
Patek Philippe Silently Discontinues Feb 5, 2025

Patek Philippe Silently Discontinues The Nautilus 5712/1A - What Does This Imply?

Watch models and variations come and go. Most go under the radar, slipping into oblivion without anyone paying them much mind. Others walk off stage to great fanfare. The Patek Philippe Nautilus 5712/1A sits somewhere in the middle. Patek Philippe did not officially announce it or share anything regarding the discontinuation. Still, we feel it […] Visit Patek Philippe Silently Discontinues The Nautilus 5712/1A - What Does This Imply? to read the full article.

Interview – What to Expect from Universal Genève when it Relaunches in 2026? Georges Kern Gives us all the Answers Monochrome
Breitling made Nov 26, 2024

Interview – What to Expect from Universal Genève when it Relaunches in 2026? Georges Kern Gives us all the Answers

About a year ago, Georges Kern, also known as the CEO of Breitling, made a resounding announcement for the watch community; the acquisition of historic brand Universal Genève and its planned return as a watchmaker in 2026. A brand known for its innovative designs and movements, benefitting from a certain aura in the collecting community, […]

Universal Genève Returns with Polerouter SAS Tribute Trio SJX Watches
Breitling s private-equity owners last Nov 22, 2024

Universal Genève Returns with Polerouter SAS Tribute Trio

Having been acquired by Breitling’s private-equity owners last year, Universal Genève is scheduled to officially come back to life in 2026. But ahead of its revival in two years, the brand has unveiled a trio of one-off vintage remakes, the Polerouter SAS Tribute. Commemorating the 70th anniversary of the inaugural Scandinavian Airlines System (SAS) flight across the North Pole from Copenhagen to Los Angeles, the three watches are modelled on the Polerouter, a watch created especially for the pilots of SAS. Notably, the Polerouter was designed by the late Gérald Genta when he was just 23 years old. The SAS Tribute is made up of three unique watches, one each in stainless steel, 18k white gold, and 18k red gold, with the white gold example slated to be sold at Phillips in May 2025 with proceeds going to a Geneva arts school. The remaining pair will be retained by Universal Genève as part of its archive and will not be offered for sale. Initial thoughts The Polerouter trio are essentially faithful remakes, right down to the new-old-stock cal. 1-69  micro-rotor movement inside, but with dials in modern colours and finishes. While drawing inspiration from the vintage design, they look modern. The trio isn’t particularly imaginative, though it will appeal to fans of the brand’s vintage watches. Such remakes aren’t enough to revive a Universal Genève, though the brand’s attention to its historical models will be appreciated by enthusiasts. Whether or not Universal...

News – Universal Genève Teases its 2026 Return, with Three 70th Anniversary Polerouter SAS Tribute Watches Monochrome
Universal Genève Nov 15, 2024

News – Universal Genève Teases its 2026 Return, with Three 70th Anniversary Polerouter SAS Tribute Watches

The Polerouter is, without a doubt, one of the most emblematic watches ever created by Universal Genève. Not only was it designed by young Gérald Genta, but it was powered by an important micro-rotor movement and was a purpose-built watch created by request of SAS, asking Universal Genève to create a watch that could support […]

First Look – Certina Adds a Chronograph to its Integrated Sporty DS-7 Collection Monochrome
Certina Adds Sep 27, 2024

First Look – Certina Adds a Chronograph to its Integrated Sporty DS-7 Collection

Last year, Certina ventured into the popular 1970s-inspired integrated-bracelet sports watch category. In this space, fellow Swatch Group brand Tissot has made waves with its highly successful and accessible PRX series. While the 2023 Certina DS-7 Powermatic 80 models offer a simple time-and-date functionality, they bring a more contemporary, slimmer, and less angular design, setting […]

Pre-Owned Spotlight: Universal Genève Classics To Buy Before The Brand Returns Fratello
Breitling announced May 27, 2024

Pre-Owned Spotlight: Universal Genève Classics To Buy Before The Brand Returns

At the end of last year, Breitling announced that it had acquired Universal Genève. That move caused excitement within the watch community, mainly because UG’s vintage watches are highly esteemed. The fact that a respected brand like Breitling is now involved in resurrecting UG seems promising. But we’ll probably have to wait a few more […] Visit Pre-Owned Spotlight: Universal Genève Classics To Buy Before The Brand Returns to read the full article.

The Louis Vuitton Tambour Moon Flying Tourbillon Poinçon De Genève Sapphire Frank Gehry Fratello
Louis Vuitton Tambour Moon Flying Tourbillon Apr 15, 2024

The Louis Vuitton Tambour Moon Flying Tourbillon Poinçon De Genève Sapphire Frank Gehry

I knew Canadian architect Frank Gehry for his work on the beautiful and impressive Walt Disney Concert Hall in Los Angeles. However, through Louis Vuitton, I learned that he was also responsible for the Fondation Louis Vuitton building in Paris (2014) and the Louis Vuitton Maison Seoul (2019). The latter inspired a remarkable watch, the […] Visit The Louis Vuitton Tambour Moon Flying Tourbillon Poinçon De Genève Sapphire Frank Gehry to read the full article.

The Two-Tone Certina DS Action GMT Powermatic 80 Took Me By Surprise On A Monday Morning Fratello
Longines Spirit […] Visit Mar 18, 2024

The Two-Tone Certina DS Action GMT Powermatic 80 Took Me By Surprise On A Monday Morning

Am I being overly dramatic when I think of the word “fratricide” after seeing the two-tone Certina DS Action GMT Powermatic 80? Well, first, this is Fratello, so it is within the theme. And then there’s the watch. Certina’s GMT took me by surprise and made me worry about its “big brother,” the Longines Spirit […] Visit The Two-Tone Certina DS Action GMT Powermatic 80 Took Me By Surprise On A Monday Morning to read the full article.

Introducing – Meet TAOS, a new Brand Entirely Dedicated to Metiers d’Art Monochrome
Mar 15, 2024

Introducing – Meet TAOS, a new Brand Entirely Dedicated to Metiers d’Art

At MONOCHROME, we are always delighted to discover and present new watchmaking projects. Founded by renowned Geneva-based dial maker, Atelier Olivier Vaucher, and watchmaker Olivier Gaud, TAOS emerges as a new independent watchmaking brand dedicated to métiers d’art and artistic crafts. Each of their watches is one-of-a-kind. The brand debuts with an inaugural collection of […]

First Look – The Louis Vuitton Voyager Flying Tourbillon “Poinçon de Genève” with a Plique-à-Jour Dial Monochrome
Louis Vuitton Voyager Flying Tourbillon “Poinçon Mar 6, 2024

First Look – The Louis Vuitton Voyager Flying Tourbillon “Poinçon de Genève” with a Plique-à-Jour Dial

In the past decade, the watch division of Louis Vuitton has been steadily expanding its foothold in haute horlogerie, a journey that commenced with acquiring movement specialist La Fabrique de Temps (LFT) about ten years ago. La Fabrique des Arts, another esteemed LV atelier within the LFT dedicated to curating metiers d’art, provided expertise and […]

Hands-On With The Extravagant Cyrus Klepcys DICE Lime Carbon Fratello
Jan 30, 2024

Hands-On With The Extravagant Cyrus Klepcys DICE Lime Carbon

Last November, I got my first taste of the remarkable creations of Cyrus Genève. The Klepcys GMT Palm Green and Ocean Blue were a striking combination of state-of-the-art design and impressive watchmaking. They were a great first taste, for sure. Another one of the brand’s standout pieces is the Klepcys DICE, which Cyrus released just […] Visit Hands-On With The Extravagant Cyrus Klepcys DICE Lime Carbon to read the full article.

In-Depth – The Brightly Coloured Cyrus Klepsys Dice Saffron Double Chronograph Monochrome
Jan 11, 2024

In-Depth – The Brightly Coloured Cyrus Klepsys Dice Saffron Double Chronograph

The latest release from independent watchmaker Cyrus, the Klepcys Dice Saffron, represents a fresh iteration of its groundbreaking Double Independent Chronograph Evolution, initially unveiled in 2021. While the Saffron edition primarily distinguishes itself with a new colour scheme, the technical prowess of this innovative watch series compelled us to delve into a hands-on experience to […]

The Universal Genève Polerouter Gets the Reference Treatment in a Gorgeous New Book Covering the Enormous Breadth of the Collection Worn & Wound
Universal Genève Dec 6, 2023

The Universal Genève Polerouter Gets the Reference Treatment in a Gorgeous New Book Covering the Enormous Breadth of the Collection

Over the last several years, something has happened to the humble Universal Geneve Polerouter. This watch, once a go-to recommendation for collector’s looking to get their feet wet in the world of vintage, has risen in stature, value, and overall name recognition as the watch market has expanded. As with any niche hobby that, over time, approaches the mainstream, hidden gems become less hidden. The Polerouter, while not a household name like the Speedmaster or Submariner, is not nearly as under the radar as it used to be.  While those of us who have been around this stuff for years might mourn the availability of great examples of the Polerouter on the cheap, it’s hard not to be happy that people are discovering and appreciating the watch. As a gateway to the hobby, and vintage specifically, it’s a collection that could lead a curious collector down any number of paths, each one rewarding in a different way. That’s because there are so many ways to approach the Polerouter: as a creation from the mind of the biggest name in the history of watch design, as an elegant sports watch that helped set a template for some of the most popular watches of the current era, and as an uncommon mechanical triumph. And, of course, it’s still a relatively accessible piece of a key part of watch history, and a great representation of Universal Geneve, a brand that exists today as a time capsule.  Perhaps one of the clearest signals that the Polerouter has crossed a threshold of s...

Book Review: ‘The Polerouter’, a Universal Genève Odyssey SJX Watches
Universal Genève Dec 6, 2023

Book Review: ‘The Polerouter’, a Universal Genève Odyssey

The Polerouter. By Andrew Willis and Mattia Mazzucchi. Time Honoured Ltd. £225. A timepiece intertwined with the allure of pioneering trans-polar flights flown by Scandinavian Airlines System (SAS), the Universal Genève Polerouter is a symbol of 1950s glamour and adventure. Ardent Polerouter enthusiasts Andrew Willis and Mattia Mazzucchi embarked on a collaborative journey four years ago on comprehensive book dedicated to the iconic watch, aptly titled The Polerouter. The book delves into the fascinating world of the Polerouter, a timepiece fondly regarded by many in the world of vintage watches. This is demonstrated in the forewords written by individuals like John Goldberger, author and collector; Virginie Liatard-Roessli, watch specialist at Phillips; and Alessandro Fanciulli, a well-known social media figure and dealer better known as “Mr A”.  The authors themselves, however, are scholars but amateurs – Mr Willis is a mathematician while Mr Mazzucchi is a nautical interior designer. The narrative unfolds across various chapters, each dedicated to a specific model, highlighting key milestones in the Polerouter’s evolution. Across almost 400 pages, the authors meticulously document each model’s distinct characteristics, from the SAS Polarouter to the Polerouter Sub. The information unfolds chronologically, beginning with the SAS Polarouter and systematically exploring each Polerouter model. Notably, the book intentionally omits esoteric models such as the P...