SJX Watches
Jaeger-LeCoultre Begins Selling Vintage Watches
Buying a vintage watch can be daunting, especially for the beginner. Some watch brands offer a solution: restoring and selling their own vintage watches. The latest to enter this area is Jaeger-LeCoultre (JLC). As part of its 190th anniversary debuts, JLC announces The Collectibles, a curated selection of vintage timepieces that have been restored by its watchmakers and certified by the brand. It offers enthusiasts the opportunity to own vetted examples of iconic vintage models like the Reverso. A Shark Deep Sea chronograph from 1959 Initial thoughts As a collector of vintage watches, such programmes are a welcome development. I like it when brands take steps to preserve their heritage with such vintage offerings, though it was a surprise when JLC announced this. When it comes to vintage watches, JLC has always been under the radar, so its vintage watches have never quite enjoyed the levels of hype enjoyed by its peers. With The Collectibles, JLC seems to be trying to change that. Granted, this concept has been done before by brands like Vacheron Constantin, Cartier, and Longines. Still, it will be interesting to see if and how The Collectibles develops the market for vintage JLC watches. A 1946 triple calendar in steel Admittedly, such factory-vetted timepieces are priced at a (steep) premium, but they come with a peace of mind, especially since scholarship about the brand is relatively nascent (perhaps in part due to the relative affordability of vintage JLC). On t...
