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Time+Tide
You remember when a certain watch from a certain brand dropped last year, in all its 170-piece glory. In that moment in time, it felt like the watch community stopped in its tracks for that Tiffany-dialled beast. In the midst of that fervour, I told myself that it would probably be a long time before … ContinuedThe post It’s 4:30 am in NYC: Welcome to the line for the MoonSwatch… appeared first on Time+Tide Watches.
SJX Watches
Perhaps the most surprising launch of the year so far, the Bioceramic MoonSwatch is a collaboration between Swatch and the maker of the Speedmaster Professional. The MoonSwatch is essentially Moonwatch “lite” – it has all the key details such as lyre lugs and a Velcro strap, but a quartz movement and small price tag. And the MoonSwatch is next level in terms of range. Whereas the original Moonwatch is mostly black, Swatch offers almost dozen variants of the MoonSwatch, each dedicated to the most significant bodies of the solar system, such as the Sun, Moon, and Mars. The MoonSwatch “Mission to Mars”, a tribute to the Speedmaster “Alaska Project” but with the entire case in bright red ceramic Initial thoughts The MoonSwatch is an exemplary crossover because its encapsulates the specialties of each brand. Combining the quintessential cheerful style of Swatch with Omega’s iconic Moonwatch results in a fun, lighthearted watch that’s very affordable. But it’s also a shocking product because the two brands are poles apart in terms of positioning and pricing. Put simply, an Omega strap costs more than the average Swatch watch. Swatch is clearly the winner. It’s an especially shrewd move for the maker of plastic watches, since some of the prestige and historical significance of Omega rubs off onto Swatch. As for Omega, it’s a purposeful act of brand dilution, no doubt in the hope that it brings the brand to a new audience that will aspire to own the real d...
Deployant
Ressence introduces the new Type 8, an entry level watch to the Ressence universe of oil filled watches driven by a conventional movement by magnets.
Deployant
Swatch collaborates with French art museum - the Centre Pompidou to create 6 new art themed watches in the Gents and New Gents collection.
Time+Tide
I’ve always had a crush on the dual register Omega Speedmaster ’57 collection. The design felt modern and sleek while I also appreciated the date complication that was added. Furthermore, Omega still managed to fit a 12-hour counter on the watch. It truly was a match made in heaven until I got to the specifications. … ContinuedThe post Why the revamp of the Omega Speedmaster ’57 collection is an evolution in all the right ways appeared first on Time+Tide Watches.
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Hodinkee
He's also got fabulous taste in furniture.
Hodinkee
The design powerhouse has spent the last 30 years improving the aesthetics of entry-level watchmaking.
Hodinkee
The British-Indian fashion designer channels the '90s in her first Swatch collaboration.
Time+Tide
It seems pretty ironic that Charles Monroe Schulz, the American cartoonist and creator of Peanuts – probably the most popular and influential comic strip in history – should be so indifferent to the name. You could go so far as to say he had an allergic reaction to Peanuts, once saying: “If someone asks me what … ContinuedThe post The Swatch x Peanuts collection unveils fun range of Snoopy and Charlie Brown watches appeared first on Time+Tide Watches.
Time+Tide
Ask any Formula 1 fan who Ayrton Senna was, and the range of emotions they’ll express may leave you perplexed. In the first few seconds, the joy in their eyes may reflect what it felt like to watch one of the most aggressive and talented drivers the sport has ever seen. Eventually, that joy is … ContinuedThe post INTRODUCING: The TAG Heuer Formula 1 Senna Special Edition appeared first on Time+Tide Watches.
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Deployant
Swatch watches introduces 6 new watches with the Peanuts theme, featuring Snoopy, Charlie Brown, Woodstock, and the rest of the Peanuts gang! Available now!
Time+Tide
The year 1984 was full of cultural impact. Fortunately for all of us, it was by no means what George Orwell predicted in his classic dystopian novel – in fact it was actually full of bright standout moments. Musically it was the year of Prince’s Purple Rain and Madonna’s Like a Virgin and in the … ContinuedThe post VIDEO: Relive the 80s with the Swatch BIOCERAMIC 1984 Reloaded Collection appeared first on Time+Tide Watches.
SJX Watches
Thematic capsule collections are a Swatch favourite, with recent launches including watches dedicated to the latest James Bond film and NASA. With hyper-efficient, automated manufacturing and simply constructed watches, Swatch is able to keep current with its thematic collections. And now with Halloween around the corner, Swatch has just taken the covers off the line up dedicated to the ghoulish celebration – the Halloween Capsule Collection, made up of a pair of watches that are glow-in-the-dark and appear entirely different from day to night. Your Time is Coming (left), and Run But You Can’t Hide Initial thoughts Glow-in-the-dark watches are cool because they light up in the dark. Swatch takes the concept and goes big with the Halloween pair – the watches are a bold 47 mm in diameter and matched with straps that are entirely “lumed”. The Halloween pair also stand out for the contrast between their day and night looks, a characteristic that makes them all the more striking and attractive. During the day, the dials are surprisingly low-key, with the faces barely visible. The faces on the dials only reveal themselves at night And both watches are clearly all about design. The dials are both smartly streamlined, with as few time-telling elements as possible – there are neither hours markers nor a date, or even a seconds hand Even the hands are thin and skeletonised. The hands do the job, but are not quite as inventive as the floating, “ghost” hands found i...
Hodinkee
And it's not who you might expect.
Deployant
Swatch makes a colourful extension to their popular Big Bold Collection with four funky colours with cryptic names to make up the new Planets line.
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Quill & Pad
No one buys a Corum Bubble to hide underneath a jacket sleeve; it's a watch that makes its presence felt. And with a luminous layered x-ray image of the human skull smiling out from under the bulbous sapphire crystal dome, the Bubble X-Ray is no exception.
Time+Tide
Last year, Mido, one of the brands under the Swatch Group umbrella, released the affordable Ocean Star GMT.The post How Swatch Group quietly developed a gamechanger for affordable GMTs appeared first on Time+Tide Watches.
Time+Tide
For as long as I have been collecting watches, there has never been a watch I’ve flirted with buying more than the Omega Speedmaster Professional. And if you’ve been collecting long enough, at one point or another, you’ve probably felt the same. The watch has such a large following that it almost becomes a rite … ContinuedThe post My love/hate relationship with the Omega Speedmaster Professional Moonwatch appeared first on Time+Tide Watches.
Revolution
WatchAdvice
First up, let me get something off my chest. I have never been a fan of the movement used in the AP Royal Oak Offshore. As much as I like the style of the watch, I’ve always felt the movement isn’t up to scratch, especially for the price. Of course, not many people will care about this, but one look at how deep-set the date is, and you know clearly that it is a modular construction (module by Dubois-Deprez). And really, at $50k a pop, is it really too much to ask for an integrated chronograph movement? I’m sure there are many out there who will argue that this is part of the charm. It’s what makes the Royal Oak Offshore different. But I have a feeling given how hyped the watches are, people are only too happy to buy one when one is available, and straight away, blinders come on, and the denial begins. Especially when the layout is exactly the same as the ubiquitous ETA 7750 chronographs (12-9-6 sub-dials). Again, nothing wrong with the ETA 7750. In fact, it is one of my favourite entry-level, workhorse movements, but even this one is integrated… Fine. Call me a chronograph snob if you like. As we all know, this hobby is highly personal and highly subjective. I just prefer my chronographs to be integrated. (Although I’m not fussy regarding whether it’s a vertical or horizontal clutch, and whether or not the engagement is controlled by a column-wheel or a cam/lever assembly – I’m sure there are people out there who swears by one form over another…) This...
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Hodinkee
In his HODINKEE debut, former Ralph Lauren designer (and current Atlanta menswear impresario) Sid Mashburn addresses the eternal conundrum.
Hodinkee
Over the past few decades, the G-Shock and the Swatch have gone from cult to classic – and cast an unexpectedly long shadow in high end-watchmaking.
Time+Tide
If you’ve already turned your horological nose up at the S word in the headline above, please remind yourself of the title of this column. T&T; teems with timepieces that will set back four, five and even six figures – if that’s you, congrats on the start-up/inheritance/proceeds of crime. If, however, you feel like adding … ContinuedThe post Cheap Bastard: The Swatch Bioceramic C-White is an oversized bargain that’s eco-friendly, too appeared first on Time+Tide Watches.
Time+Tide
The best way to describe 2020 is that it was a black hole. Obviously there were far more serious casualties and situations, but the watch community sorely missed being able to get together and share our love for watches. Fortunately, the rising social media platform Clubhouse filled the void, but as we like to say … ContinuedThe post EVENT: Rado hosts the first brand sponsored meetup in NYC since COVID appeared first on Time+Tide Watches.
SJX Watches
Shortly after launching the Earth-friendly Big Bold Bioceramic made of plant-based plastic, Swatch is venturing off the planet and towards the stars with the Space Collection. A line of five watches conceived in collaboration with American space agency NASA, the Space Collection is inspired by NASA’s colours and spacesuits. It is made up of a trio of extra-large Big Bold watches with Bioceramic cases, along with a pair of more classical Gent models in regular plastic. Old school Swatch: Space Race (left) and Take Me to the Moon. Initial thoughts I’m a big fan of Swatch and own several, including the MoMA “Starry Night” launched last month. The brand is often neglected by enthusiasts because of its fun and low-cost watches, despite Swatch having played a pivotal role in keeping Swiss watchmaking going during the Quartz Crisis. In fact, Swatch was crucial enough that its parent company renamed itself Swatch Group, despite owning brands like Omega and Breguet. It comes as no surprise that I like the new Space Collection, especially the Big Bold models. The Space Collection represents Swatch doing what it does best – offering fun, interesting timepieces at an accessible price point. In fact, the Space Collection models are likely the most affordable NASA-endorsed watches on the market. To put things in perspective, even the top-of-the-line Big Bold Chrono is cheaper than Omega’s NASA velcro straps. Starting at US$125 for the time-only version – the line up in...
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