Teddy Baldassarre
Top Luxury Watch Brands: 60 To Know In 2026
How well do you know your luxury watch brands? The timepiece industry is populated by many dozens of companies - a handful of them still independent, many others now members of a larger luxury-goods conglomerate - each with its own unique origin story, historical highlights, and technical and aesthetic brand DNA. Here we've gathered what we consider the 60 watch brands that should be on the radar of watch enthusiasts and given you a brief rundown of what makes each one special. In the interest of being informative (and transparent), we've divided them into sections: brands owned by the two major Swiss luxury groups (Swatch and Richemont), brands within the French LVMH Group, Japanese Citizen Group, and the small Swiss concern Sowind; the largest, best-known independent companies, and the leading brands among the rest of the independents. We've even added a little tidbit of trivia for each brand. TOP LUXURY WATCH BRANDS: SWATCH GROUP BLANCPAIN Blancpain was founded in 1735 by Jehan-Jacques Blancpain, making it one of the oldest watch brands in existence - one of the few, in fact, that can say it’s been making watches longer than the United States has been a country. The maison offers a plethora of small and high complications in its extensive and elegant Villeret collection, named for the Swiss village where it originated before moving to the Vallee de Joux in 1983, including a so-called “complete” calendar, a signature complication but these days Blancpain ...
