Studio Underd0g and Fears Team Up for Another Cocktail Inspired LE, the 02SERIES Manhattan
By definition, a heritage brand needs to be something of a stalwart within its industry. By remaining conservative, it can uphold certain design vernaculars of a bygone era, thereby ensuring both its own heritage status and the traditions with which its industry hinges upon. This is, of course, the case with many centuries-old watch brands and, perhaps, what you’d think of the British brand Fears, which was founded in 1846. Instead, what we see within the context of its revival in 2016 is a brand that builds upon it’s heritage to produce something appreciative of its archive, yes, but is not handcuffed to its own tradition. I mention this all to say that a Studio Under0g x Fears collaboration excites me greatly. First and foremost because I’m a fan of Mad Men and its cocktail-inspired release, the Manhattan, is eye-catching enough for me. But also because it shows the forward-thinkingness of a brand that is hellbent on bringing Britain’s oldest watchbrands into the 21st century with one of its youngest. The Manhattan isn’t the first collaboration between these two brands. Earlier this year, the 02SERIES Gimlet enjoyed a limited release at British Watchmakers’ Day in March. Now, we see a similar event-exclusive release, this time for WindUp Watch Fair NYC next month, where the limited production will be available on a first-come-first-serve basis. With its amber-colored dial and steel cushion case, the Manhattan definitely lives up to the urbanity of its namesak...
Fratello
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