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Vacheron Constantin Partners the Metropolitan Museum of Art
Described as an “artistic and cultural alliance”, Vacheron Constantin has just inked a partnership with the Metropolitan Museum of Art of New York. One of the world’s foremost museums, the Met becomes Vacheron Constantin’s second key museum partner after the Louvre. Although the details of their upcoming projects are limited, both institutions have disclosed a shared intention to launch an artist-in-residence programme as well as educational initiatives, and of course debut unique Vacheron Constantin timepieces inspired by artworks in the Met’s collection. Vacheron Constantin chief executive Louis Ferla with Director of the Met, Max Hollein. Image – Vacheron Constantin VC’s immersion in the arts The new partnership represents the brand’s most recent effort to align the realms of fine watchmaking and the arts. While collaborations of this kind are not novel, it seems likely that Vacheron Constantin (VC) will leverage this partnership and use the Met’s artworks as inspiration for exquisite and artisanal timepieces, something it did already with the Louvre in 2019. As a result of their partnership, VC and the Parisian museum teamed up for a charity auction conducted by Christie’s, where the winning bidder had the privilege of selecting a masterpiece from the Louvre’s collection to be recreated on a grisaille enamel dial of a custom-made Les Cabinotiers timepiece. While the winning bidder could chose from any of the Louvre’s works except for Leonardo ...