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Results for The 1985 Swatch Consolidation

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The 1985 Swatch Consolidation

How Nicolas Hayek\'s ASUAG/SSIH merger (1983) and Swatch brand launch (March 1983) rescued Swiss watchmaking from the quartz crisis.

Clemence Introduces the Photic MKII Dive Watch Worn & Wound
Nov 26, 2025

Clemence Introduces the Photic MKII Dive Watch

My love/hate affair with dive watches almost always comes down to sizing: too big, and it feels like a handcuff, requiring tightening the strap or bracelet to an uncomfortable degree. So, when a brand makes a concentrated effort to slim down a dive watch, my ears perk up. While the Clemence Photic MKII is not exactly tiny at 38.5mm in case diameter and 46.5mm lug-to-lug, it touts an impressive 9.9mm case thickness, while still promising 200 meters of water resistance. Top that off with vibrant colorways, a precision bezel, and an automatic movement, and Clemence has a tempting dive option on their hands.  At a glance, the new Photic MKII has a lot in common with its predecessor, which was released in 2021. With case shape and dimensions, the MKII functions more as a continuation than it does total reinvention. In fact, the original Photic colorway-with a blue sunray dial-is still available here, and lifts the dial design from the original, setting it apart from the rest of the MKII lineup. The new colorways shake things up a little more, introducing a second track inside the indices that gives the watch a more segmented and complicated look, without distracting from the chunky numerals and hands. The Nemo model wears a Munro yellow dial and a black bezel, while the Kraken switches the two shades for a more subtle take on the sunny colorway. Similarly, the Shoal edition’s slate gray bezel and light warm gray dial are contrasted by a black bezel, while the Moray keeps...

Book Review: The Inconvenient Truth About the World’s First Waterproof Watch by Stan Czubernat Two Broke Watch Snobs
Rolex s claim still Nov 26, 2025

Book Review: The Inconvenient Truth About the World’s First Waterproof Watch by Stan Czubernat

Watchmaking is full of gratuitous claims and overinflated marketing. One of the oldest is Rolex’s claim, still on their website today, that the Oyster Perpetual was the world’s first waterproof watch in 1926. These claims were the basis for Rolex’s reputation for reliability and ruggedness. While Rolex’s Oyster Perpetual was highly water resistant, it was not the first company to create a successful water-resistant design. That title belongs to Charles Depollier, who was fulfilling orders for the U.S. Army as early as 1919.

In-Depth – Blancpain Unveils the Grande Double Sonnerie 15GSQ, a Chiming Watch With Two Selectable Melodies Monochrome
Blancpain Unveils Nov 24, 2025

In-Depth – Blancpain Unveils the Grande Double Sonnerie 15GSQ, a Chiming Watch With Two Selectable Melodies

Grande sonnerie watches are often regarded as the pinnacle of haute horlogerie and watchmaking complications – only a handful of brands, around ten or so, have ever produced them. By a twist of timing, after Chopard last week, it is now Blancpain’s turn to present a grande sonnerie watch. The Grande Double Sonnerie 15GSQ is […]

Introducing the echo/neutra Rivanera Piccolo, an Impressive Follow Up to their Hit Contemporary Dress Watch Worn & Wound
Cartier Tank Nov 21, 2025

Introducing the echo/neutra Rivanera Piccolo, an Impressive Follow Up to their Hit Contemporary Dress Watch

There are few watches that have appeared over the last few years that I’ve been as excited about as the echo/neutra Rivanera. I wrote about it at length last year, and coming up on twelve months since I had to send my sample back to Italy, I still think about this watch and how original and full of ideas it is. It did something that’s hard for a single watch to do: it clarified to me what echo/neutra is about as a brand. Up until the Rivanera, I honestly didn’t have a fully formed concept in my head as to what the echo/neutra team was working toward. I liked their watches well enough, but they didn’t speak to me on a gut level. The Rivanera did, though, and it helped me see the vision of the brand in a clearer light.  The latest release from echo/neutra, the Rivanera Piccolo, further cements them as one of the most interesting design forward, affordable indies out there at the moment. A sequel of sorts, the Rivanera Piccolo continues to riff on the original’s rectangular shape, but dares to make it smaller, squarer, and, somehow, sportier. If the Rivanera was a new spin on designs like the Cartier Tank and early Art Deco, the Piccolo jumps a few decades ahead – there’s some distinctly 1960s/70s funk here in a way that I haven’t seen presented in a watch of this type. It places itself right in the middle of the current “stone dials on everything” trend without actually including a stone dial.  Let’s get the proportions out of the way first. The Picco...

Audemars Piguet Brings Innovation To Dubai Watch Week With The Intelligent Watch Box Fratello
Audemars Piguet Brings Innovation Nov 20, 2025

Audemars Piguet Brings Innovation To Dubai Watch Week With The Intelligent Watch Box

Dubai Watch Week has built a reputation for giving brands the freedom to do more than show new watches, and Audemars Piguet has taken full advantage of that. The House of Wonders exhibition forms the core of its presence this year. It is a traveling setup that blends history, design, and the landscapes of the […] Visit Audemars Piguet Brings Innovation To Dubai Watch Week With The Intelligent Watch Box to read the full article.

Watch Hands: A Guide to the 14 Most Popular Styles Teddy Baldassarre
Nov 20, 2025

Watch Hands: A Guide to the 14 Most Popular Styles

Watch hands are more important to a timepiece's design than you might think. A watch can have the most beautiful dial in the world but it isn't really a watch unless it tells you the time. And while the wide world of watches does offer some intriguing exceptions to the classical analog style that's been established for centuries, the vast majority of timepieces still adheres to that formula: two main hands, one for the hour, one for the minute, sometimes joined by a third for the seconds, pointing to the time on a numbered ring. All watch hands do essentially the same jobs, so one might assume that little thought and creativity goes into designing and crafting such a utilitarian element of horology. One would be mistaken, however, since watchmakers over the years have created numerous hand types, each of which imparts its own distinctive character to a watch's overall aesthetic. Here is a rundown of a dozen of the most significant styles used on watches today, and a little about where each came from and how it got its name. [toc-section heading="Breguet Hands"] Designed by Abraham-Louis Breguet, founder of the eponymous luxury watch maison and inventor of numerous horological devices including the tourbillon, Breguet hands made their first appearance on a watch in 1783, Traditionally crafted in blued steel, they are recognizable for their slim shafts and “hollow moons” near the tips. An indicator of classically elegant design, and often paired with Roman numerals, or...

News – The 6th and Last Konstantin Chaykin White Rabbit Watch to be Auctioned by Ineichen Monochrome
Konstantin Chaykin Nov 20, 2025

News – The 6th and Last Konstantin Chaykin White Rabbit Watch to be Auctioned by Ineichen

Announced in 2023, the Konstantin Chaykin White Rabbit Watch is an exceptional complication watch inspired by the enchanting world of Alice in Wonderland. Featuring no fewer than 16 complications, it takes the form of a reversible, transformable case (pocket watch to wristwatch and vice versa). This complicated and poetic “wristmon” was released in a limited […]

Fratello Dress Watch Season: The Winner - The A. Lange & Söhne 1815 34mm Fratello
A. Lange & Sohne Nov 20, 2025

Fratello Dress Watch Season: The Winner - The A. Lange & Söhne 1815 34mm

Welcome, Fratelli! Over the past four weeks, it has been Dress Watch Season here at Fratello. We asked you to vote for what you thought was the best dress watch of the year. Now the results are in, and the word is out: the 34mm A. Lange & Söhne 1815 is the best dress watch […] Visit Fratello Dress Watch Season: The Winner - The A. Lange & Söhne 1815 34mm to read the full article.

In-Depth – Chopard Launches a Splendid Grande Sonnerie Watch, the L.U.C Grand Strike Monochrome
Chopard Launches Nov 19, 2025

In-Depth – Chopard Launches a Splendid Grande Sonnerie Watch, the L.U.C Grand Strike

On the occasion of Dubai Watch Week 2025, Chopard unveils the L.U.C Grand Strike, the brand’s most complex watch to date, with a Grande Sonnerie, a Petite Sonnerie, a Minute Repeater and a tourbillon regulator. Just like the brand’s Full Strike minute repeater, its acoustic merits are nothing short of extraordinary, in particular thanks to […]

Fratello Dress Watch Season: The Grand Finale - A. Lange & Söhne 1815 34mm Vs. Breguet Classique Souscription 2025 Fratello
Breguet Classique Souscription 2025 Welcome Nov 18, 2025

Fratello Dress Watch Season: The Grand Finale - A. Lange & Söhne 1815 34mm Vs. Breguet Classique Souscription 2025

Welcome, dear Fratelli, to the final battle in our inaugural Dress Watch Season contest! Our writers made their cases for a broad range of dress watches over the past few weeks. You, our esteemed readers, voted for your favorite each time. In the end, the 34mm A. Lange & Söhne 1815 and the Breguet Classique […] Visit Fratello Dress Watch Season: The Grand Finale - A. Lange & Söhne 1815 34mm Vs. Breguet Classique Souscription 2025 to read the full article.

Tornek-Rayville Review: The Collectible Military Dive Watch Reborn Teddy Baldassarre
Nov 17, 2025

Tornek-Rayville Review: The Collectible Military Dive Watch Reborn

The story of Tornek-Rayville is one that represents a significant chapter in both watchmaking and military history, from the earliest purpose-built watches for divers in the 1950s up to the re-emergence of the cult-classic brand (in a notably new form) in the 21st Century. And it begins with the development of the world’s first modern dive watch: the Blancpain Fifty Fathoms. [toc-section heading="Blancpain Fifty Fathoms History"] Founded in 1735 in Villeret, Switzerland, Blancpain is the oldest luxury watchmaker in the world, but its most famous timepiece in this modern era began its life as a tool watch for military divers in the (relatively) recent year of 1953. Jean-Jacques Fiechter, who headed Blancpain at the time, was an avid diving enthusiast who had long wanted to develop a watch that would be ideal for his hobby. Fiechter worked with Captain Robert Maloubier, a French naval officer, to design a reliable, mission-ready timepiece that Maloubier’s elite combat diving team could wear. The watch’s 42mm steel case - exceptionally large for the time - was water-resistant to 91.45 meters, or 50 fathoms, the maximum depth recommended for scuba divers. Its dial was black and its numerals were luminescent for greater legibility underwater.  It was the first divers’ watch with a self-winding movement, the first with an antimagnetic case, and the first to employ the patented, double-sealed crown that Fiechter had developed. Most notably, the Fifty Fathoms was the ...

Introducing – Born in the USA, Avoirdupois Debuts with the 100% American-Made Force Majeure Watch Monochrome
Nov 17, 2025

Introducing – Born in the USA, Avoirdupois Debuts with the 100% American-Made Force Majeure Watch

We have exciting news from the United States, and it has nothing to do with the Trump Administration’s Swiss watch import tariffs or their recent reduction. Avoirdupois, a New York City-based brand founded in 2017 by designer/engineer James Stumpf, has expanded its product mix beyond retro-styled furniture and lighting products to include watches. Designed and […]

When A Watch Brand’s “Entry Point” Is The Best Option Fratello
Nov 16, 2025

When A Watch Brand’s “Entry Point” Is The Best Option

There’s a small, stubborn truth that keeps resurfacing whenever you walk into a boutique, scroll pre-owned listings, or stare at your wrist: the best daily watch is often the one that sits at a brand’s “entry point.” Big Swiss maisons spend years distilling their DNA into a watch that captures the soul of the brand […] Visit When A Watch Brand’s “Entry Point” Is The Best Option to read the full article.