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Subprime Reporting? Thoughts On The Recent Morgan Stanley/Swatch Group Controversy Fratello
Swatch Mar 6, 2026

Subprime Reporting? Thoughts On The Recent Morgan Stanley/Swatch Group Controversy

Morgan Stanley Investment Management published its Ninth Annual Swiss Watcher on February 19th. The report dives deep into the commercial performance of the Swiss watch market on a brand-by-brand level. I assume very few watch enthusiasts read the whole thing, but one table is rather famous: the top 50 Swiss watch brands ranked by turnover. […] Visit Subprime Reporting? Thoughts On The Recent Morgan Stanley/Swatch Group Controversy to read the full article.

Best Watches For Kids: Fun And Practical Picks For All Ages Teddy Baldassarre
Feb 27, 2026

Best Watches For Kids: Fun And Practical Picks For All Ages

While I’m sure the internet primarily knows me as a watch writer/teeny tiny watch enthusiast, a lesser-known fact about me is that I used to teach English abroad in the first couple of years after I graduated from college. I might not have kids myself, but I do think this experience makes me uniquely qualified to scour the internet for the best kids' watches available today, and synthesize them into an easily digestible guide for those who want to share their love of watches with a young one in their life. From back in my classroom days, I know that durability and practicality are essential ingredients to a great watch for kids. I’ll also be going for a broad stylistic range, from the fun and playful to the more sophisticated, to account for both elementary school-age kids and those entering their tween years. Additionally, it does not strike me as wise to invest major cash into a child’s first watch, unless you are getting one early to then gift it to them at a more appropriate age, so I’ve also gone for the affordability factor as well.  [toc-section heading="Timex Time Machines"] In my opinion, Timex currently has one of the most impressive ranges of kids' watches, making pieces geared towards pre-schoolers all the way to tweens and teens. Dubbed the Time Machines collection by the brand, a huge drawis that all the brand’s kids’ watches come with a replacement program in case your little one happens to break or lose their new watch. Additionally, the highes...

Introducing: The All-Black IWC Portugieser Chronograph In Ceratanium Fratello
IWC Portugieser Chronograph Feb 26, 2026

Introducing: The All-Black IWC Portugieser Chronograph In Ceratanium

I have always thought of the IWC Portugieser as an elegantly styled chronograph or a clean time-only watch. Until today, that is, because the brand from Schaffhausen introduces an all-black Portugieser Chronograph in Ceratanium. Yes, please take a moment to let that sink in. Previously, the light, scratch-resistant Ceratanium material was used only in IWC’s […] Visit Introducing: The All-Black IWC Portugieser Chronograph In Ceratanium to read the full article.

Moser’s Streamliner Goes All-Ceramic for the First Time SJX Watches
H. Moser & Cie dips Feb 24, 2026

Moser’s Streamliner Goes All-Ceramic for the First Time

H. Moser & Cie. dips its toes into ceramic for the first time with the Streamliner Tourbillon Concept Ceramic, a bold watch that blends an original design with the high-tech proprieties of ceramic. Despite being a variation of a well-known model at its core, the new Streamliner is unexpectedly different and appealing, especially with a hand-finished ceramic bracelet, an unusual feature even in its segment. Initial thoughts The use of ceramic materials in watches is no longer a novelty. The inert and hard material is appealing for its near-invulnerability to scratches and high tech feel. Ceramics are typically employed for either for aesthetic or technical purposes, but usually for watch cases, while ceramic bracelets are almost exclusively the preserve of large brands that can afford working with the hard-to-machine material.  Though still a niche brand, H. Moser & Cie.’s bestselling Streamliner is dressed entirely in ceramic, with a ceramic case paired with a ceramic bracelet. An all-ceramic bracelet is a rare sight from a brand of Moser’s scale. The matte, brushed finish of the ceramic exterior is at the opposite end of the colour spectrum compared with the bright red yet minimalist dial, giving this the signature Moser look. The granular, glossy finish of the fired enamel dial contrast and complements the matte, stealthy sheen of ceramic.   The watch is paradoxical in some ways. Pairing Moser’s first ceramic case and bracelet with a tourbillon is somewhat incong...

Why I Could Fall In Love With The Quirky Rolex Explorer II Ref. 16570 Fratello
Rolex Explorer II Ref 16570 Feb 18, 2026

Why I Could Fall In Love With The Quirky Rolex Explorer II Ref. 16570

There’s an odd sort of feeling to taking a Rolex Explorer II into the ocean. Even here, off the rolling waves of Sydney’s eastern beaches, you notice something about this watch that most sports watches I’ve spent time with simply don’t share: it feels in its element. You don’t take a 16570 into the surf […] Visit Why I Could Fall In Love With The Quirky Rolex Explorer II Ref. 16570 to read the full article.

Winners Take All: How a Handful of Brands Dominate the Secondary Market SJX Watches
F.P. Journe FFC prototype left sold Feb 16, 2026

Winners Take All: How a Handful of Brands Dominate the Secondary Market

Industry price data provider EveryWatch has released its annual report on the state of the secondary market for luxury watches. The data confirms what many collectors already sense - the pre-owned watch market is booming, but the gains are concentrated in a small number of brands and references that are capturing the lion’s share of value, while the rest are left fighting over the scraps. Francis Ford Coppola’s personal F.P. Journe FFC prototype (left) sold for US$10.8 million, while his Chronomètre à Résonance sold for US$584,000 in December 2025. Image – Phillips Initial thoughts There are many reasons to be skeptical about much of the information gathered by industry data providers. For one thing, data gathered from dealers, internet listings, and auctions naturally misses the sizable proportion of transactions that happens offline. For another, the asking price is often easier to find than the clearing price, which tends to be lower. That’s not to say the data is unusable. On the contrary, the time series data gathered by data providers like WatchCharts can provide validation (or not) for anecdotal evidence and help collectors and dealers make more rational point-in-time decisions - if there is such a thing as a ‘rational’ watch purchase. What’s interesting is not necessarily that the market is estimated to be about US$20 billion in size, or that it’s growing at a rate in excess of 30% according to EveryWatch. What is more interesting is how the ...

A New Batch of Worldtimers from Farer Have Arrived Worn & Wound
Farer Have Arrived It’s hard Feb 5, 2026

A New Batch of Worldtimers from Farer Have Arrived

It’s hard to keep track of all the watch trends that come and go over a calendar year, and while it’s not been as smoking-hot-popular as skin divers and GMTs, the worldtimer complication has been enjoying some time in the sun recently. Joining the herd is the Farer World Timer 2026 Collection, which beefs up an already-impressive (and early to the trend) lineup with three new colorways. In fact, the Farer World Timer was first launched in 2019, well before recent additions that have piqued the watch world’s interest, and it’s that confident backlog that has allowed Farer to introduce three new pieces with a level of design refinement that other relative newcomers may lack.  Before we dive into the new colorways, let’s get the basics down: each Farer World Timer sports a 39mm 316L stainless steel case (and varying finishes depending on the model) with an impressive 11mm of thickness, and a democratic 45mm lug-to-lug measurement. One crown, inset with a Farer “A”-embossed bronze cap, sits at the 3 o’clock position, while the other, wearing a World Timer marque, rests at 10 and operates the outer rotating bezel. The crowns, domed sapphire crystal, and exhibition caseback ensure a decently robust 100 meters of water resistance. Inside, a Sellita SW331-2 Elabore movement should guarantee reliability, accuracy, serviceability, and a 56-hour power reserve. A bespoke Farer rotor is color-matched to the central 24-hour disc on the dial.  Speaking of that disc, it...

Swatch Expands their Art Watch Lineup with a New Guggenheim Collaboration Worn & Wound
Omega MoonSwatch line they’ve managed Jan 21, 2026

Swatch Expands their Art Watch Lineup with a New Guggenheim Collaboration

Few watch brands enjoy the instant brand recognition of Swatch, especially non-luxury brands. Sure, Swatch has its haters-though I’ve always found said haters unimaginative and lacking in whimsy-but the fact that their social cache and cultural relevance has stayed steady for decades is impressive. A self-proclaimed horology superfan could argue that there is nothing mechanically impressive about the brand’s offerings, but that misses the point of Swatch entirely; after all, fashion is not a dirty word.  All of this sounds like vindictive talk from a Swatch sympathizer, but really, it comes from a place of genuine admiration for the brand’s ability to stick to their guns, both aesthetically and from a business standpoint. Even with recent splashy collab offerings like the Omega MoonSwatch line, they’ve managed to stay affordable, accessible, and above all, collectable.  Swatch is no stranger to collaborations with museums and artists, but even so, the new Guggenheim Collection promises some snazzy new wrist candy for fine art enthusiasts. Inspired by the works of Edgar Degas, Paul Klee, Claude Monet, and Jackson Pollock, and created in tandem with the Guggenheim New York and the Peggy Guggenheim Collection in Venice, the line is just the latest entry in Swatch’s long-standing relationship with the fine art world. Four watches are available from the collection: two feature 34mm biosourced material cases, while the other two measure in at 41mm. Biosourced mat...

Introducing – Hublot Classic Fusion Yohji Yamamoto All Black Camo Monochrome
Hublot Classic Fusion Yohji Yamamoto Jan 8, 2026

Introducing – Hublot Classic Fusion Yohji Yamamoto All Black Camo

While Hublot’s Classic Fusion model might look tame in comparison to the brand’s muscular Big Bang quarterbacks, in 1980 it sent shockwaves through the industry. With its unorthodox combination of a gold 37mm porthole-shaped case with exposed screws in the bezel paired with a black rubber strap, Carlo Crocco’s Hublot (French for porthole) watch was […]

Do Rolex Watches Tick? It's All In The Beat Teddy Baldassarre
Rolex Dec 8, 2025

Do Rolex Watches Tick? It's All In The Beat

“Do Rolex watches tick?”  This is, apparently, a frequent question and a common concern of newbie Rolex owners, but the premise of the question is actually driven by a misconception. Virtually all Rolex watches - in fact, all watches equipped, as most Rolexes are, with a mechanical movement - are  indeed ticking while they are running. If your ear is not perceiving it, that is only because the ticking is so rapid - nowadays, at least eight times per second - that the watch’s seconds hand appears to be moving in a smooth, sweeping motion. This can be quite noticeable if you have experienced only the much more visible, (and easily perceptible) one-tick-per-second movement common to the seconds hand of a quartz watch. In fact, if your Rolex watch is ticking once per second, it might be worth taking a moment to authenticate whether or not it is real or counterfeit. Allow us to explain. [toc-section heading="The Difference Between Mechanical and Quartz Movements"] A mechanical movement is the oldest type of movement in horology. It uses a coiled metal spring, called a mainspring, that releases energy as it uncoils through a series of gears to drive a weighted, oscillating wheel called a balance wheel. The balance wheel’s oscillations are linked to an escapement, which periodically releases the gear train to move the hands forward to record the passing of hours, minutes, and seconds. Originally, the mainspring needed to be wound periodically by hand, first by a...

Breaking News – The Breguet Classique Souscription 2025 Wins the GPHG 2025 Aiguille d’Or (And All Prize Winners) Monochrome
Breguet Classique Souscription 2025 Wins Nov 13, 2025

Breaking News – The Breguet Classique Souscription 2025 Wins the GPHG 2025 Aiguille d’Or (And All Prize Winners)

The 2025 edition of the Grand Prix d’Horlogerie de Genève has just unveiled the grand winner of this year’s awards ceremony, and the winner is a watch with a lot of sense. Often regarded as the Oscars of Watchmaking, the GPHG stands for a celebration of all things surrounding watchmaking. The jury has narrowed down […]

Czapek Celebrates Ten Years with the All New Time Jumper Worn & Wound
Czapek Celebrates Ten Years Nov 12, 2025

Czapek Celebrates Ten Years with the All New Time Jumper

We’re heading into a big new release period as much of the watch industry descends on Geneva for the upcoming GPHG awards ceremony, and then heads to Dubai for the Dubai Watch Week festivities. There’s sure to be a ton of news made in the next two weeks as this year’s best watches receive their flowers and we get a first look at many of the new novelties that will close out the year as head into the holiday rush, and tempt us for 2026. Czapek, the Swiss indie best known for their Antarctique line of integrated bracelet sports watches, is first out of the gate among higher end independents with a new novelty just announced today. The Time Jumper is an audacious new piece made to celebrate the brand’s tenth anniversary, reaching back into Czapek’s roots before the current incarnation of the brand was incorporated, and also putting a new spin on a complication that has been all the rage this year.  When I first heard that Czapek would be releasing something new and splashy to celebrate their tenth anniversary, my mind immediately began wondering “I wonder what kind of Antarctique they’ve come up with?” I should not have been so cynical, but it’s an unavoidable fact that the brand has really leaned into the popularity of the integrated bracelet sports watch platform since the first of these watches was introduced around five years ago. There have, of course, been many iterations, limited editions, and complications, and it probably would have been easy enoug...

Report: Geneva Fall Auctions 2025 SJX Watches
Patek Philippe ref 3424/1 “Gilbert Albert” Nov 11, 2025

Report: Geneva Fall Auctions 2025

The just-concluded Geneva auction season was mostly a plateau with several striking peaks and a few lows. The peaks were marked by desirable timepieces that outperformed by far, yet shared little in common with one another in terms of style or period. The peaks ranged from multiple F.P. Journe watches to a diamond-set Patek Philippe ref. 3424/1 “Gilbert Albert” to the Breguet four-minute tourbillon pocket watch from 1809 to the Instagram-ready Patek Philippe ref. 3970 in “salmon” with Breguet numerals. Despite such diverse taste, the small pool of bidders seemed to have one thing in common: they were all focused on a “trophy” watch. The Christie’s saleroom in the Four Seasons. Image – Christie’s With few exceptions, contemporary watches from mainstream brands were cold, while vintage watches were mostly lukewarm – but as always there were exceptions. An Patek Philippe ref. 570 with a black dial signed “E. Gubelin” sold for an impressive CHF419,100 including fees, or US$523,000, at Christie’s, while Phillips sold a Rolex Daytona ref. 6263 “RCO” (or “Oyster Sotto”) for an equally impressive CHF1.39 million, or US$1.73 million – close to the historical peak for the model. A vintage watch that surprised on the downside was the 1927 Rolex Oyster worn by Mercedes Gleitze when she became the first woman to swim the English Channel in 1927 – a landmark in Rolex lore. Though it sold for CHF1.39 million, or US$1.74 million, there was just one bi...

Introducing – The All-New Moritz Grossmann Perpetual Calendar Monochrome
Moritz Grossmann Nov 11, 2025

Introducing – The All-New Moritz Grossmann Perpetual Calendar

One of the founding fathers of watchmaking in Glashütte, together with F.A. Lange, Moritz Grossmann also established the German School of Watchmaking. This important name returned in 2008, when trained watchmaker Christine Hutter founded a manufacture of classically German, high-end watches. For its 17th anniversary, the brand is about to release a first: a watch […]

Rolex Hulk Review: The All-Green Submariner Teddy Baldassarre
Rolex Nov 6, 2025

Rolex Hulk Review: The All-Green Submariner

The Rolex “Hulk” Submariner is today one of the most collectible luxury sport watches on the secondary market, despite the fact that its green-on-green colorway was quite polarizing when it first hit retailers' shelves in 2010. The watch’s rise to legendary status, interestingly enough, followed a similar path to that of the Marvel character from which it derives its nickname. Here we explore the story of the Rolex “Hulk” and why it occupies a special chapter in the lore of iconic Rolex watches. Rolex Submariner Origins The Rolex Submariner famously arrived on the scene in 1953 but its roots reach much farther - to the historical, waterproof Oyster case that Rolex founder Hans Wilsdorf introduced way back in 1926. Named for its pioneering structure -  which combined two threaded, hermetically sealed “shells” that clamped tight to keep water from penetrating, along with a crown that screwed securely into the side of the case - the case achieved a water resistance never before achieved in watches. The Rolex Oyster case made its debut on a watch of the same name (below), and its waterproof design was improved over subsequent decades. Rolex supplied a version of its Oyster case to the Florence-based firm Panerai in the 1930s and ‘40s for use on the Radiomir, one of the very first wristwatches purpose-built for underwater use, worn by Italian military divers.  Fast forward to the early 1950s, and the growing popularity of scuba diving as a recreational p...

SJX Podcast: Sylvain Berneron – All In SJX Watches
Berneron Nov 5, 2025

SJX Podcast: Sylvain Berneron – All In

For episode 18 of the SJX Podcast, we sit down with Sylvain Berneron, founder of one of the most talked about new brands of the past few years. Fresh off the launch of the brand’s first complicated model, the Quantième Annuel, Mr Berneron breaks down what it takes to start a watch business and stay on pace to produce a new model every year. Listen on Apple Podcasts, Spotify, and Youtube.