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The Business of Watches Podcast: Hublot Chief Executive Officer Julien Tornare On Partnering With Jeff Koons And Re-Connecting With The Brand's Founder
This week on The Business of Watches, a veteran watch industry CEO who is taking on one of the biggest and most demanding challenges of his storied career. Julien Tornare is the head of Hublot, the irreverent and ground-breaking brand controlled by LVMH that's trying to reclaim some of its former glory and role as a trend-setter in industry innovation. An affable and talented business leader, Tornare has spent almost three decades in the watch world with Vacheron Constantin and Richemont, then as chief executive of Zenith, where he oversaw a dramatic revival and upswing for the El Primero maker. He then had a brief tenure as the CEO of TAG Heuer before joining Hublot as the big boss in 2024. Julien Tornare.Image: Courtesy Hublot Tornare talks about Hublot's turbulent journey over the past four decades and the spirit reflected in the brand's unconventional, outspoken ambassadors. He also addresses the marque's critics, arguing that the YouTuber shots are largely unjustified. He also discusses the influence of Hublot's Italian founder Carlo Crocco as the company reconsiders its legacy ahead of its 50th anniversary in 2030. There's also news of a major new partnership with legendary American artist Jeff Koons, who is bringing his artistic vision to the watch brand for the first time through a series of bold collaborations. We also discuss the role that Jean Arnault, long considered the true watch enthusiast in the Arnault clan, now has with the brand. There's plenty o...