Teddy Baldassarre
Zenith Watches: A Brief History and Overview of the Modern Collection
Zenith SA, a Swiss watchmaker that traces its roots all the way back to 1865, is best known these days for its historic and hugely influential El Primero chronograph caliber, but the company can lay claim to many other horological milestones and accolades as well, some of which might be somewhat less than common knowledge. Did you know, for example, that Zenith has won more chronometry awards than any other watch brand? Or that it was once owned by an electronics company of the same name? Or that it is the only brand that’s allowed to put “Pilot” on a pilot’s watch dial? In this in-depth feature, I explore these and other aspects of Zenith’s fascinating history and also offer a primer on the manufacture’s modern watch collections. Georges-Favre-Jacot and Historic Integration Watchmaker Georges Favre-Jacot (above) was a mere 22 years of age when he founded the atelier that would become Zenith in Le Locle, Switzerland in 1865. Favre-Jacot, a contemporary of Swiss modern architecture pioneer Le Corbusier, embraced a similarly modern approach to making watches, taking his cues from the American firms Waltham and Elgin, which had found success by introducing mass production into the traditionally artisanal business. His company, originally called Georges Favre-Jacot & Co., was the first Swiss watch producer to bring the various disciplines of horology under one roof - as opposed to the more common établissage system that most watchmakers used at the time, which h...
