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Swiss Made

Legally regulated country-of-origin mark. Since 2017 requires at least 60% Swiss production cost, Swiss movement, Swiss development, and Swiss assembly and inspection.

The Roger Dubuis Savoir-Faire Experience: Handcrafting Watches is More than Just Technique Revolution
Roger Dubuis Savoir-Faire Experience Handcrafting Watches Nov 10, 2014

The Roger Dubuis Savoir-Faire Experience: Handcrafting Watches is More than Just Technique

Would you believe that watches have souls of their own? Renowned watchmakers all over the world take pride in hand-made components, spending precious time on making only the most sincere pieces crafted from their fingertips. One fine Friday morning, reputable Swiss watch manufacturer Roger Dubuis generously hosted a watch craft making session in demonstrating the true […]

Business News: Watches And Wonders Attendance Climbs Despite Geo-Politics And Economic Challenges As Brands Make Case For Value Hodinkee
Ming Apr 30, 2026

Business News: Watches And Wonders Attendance Climbs Despite Geo-Politics And Economic Challenges As Brands Make Case For Value

The watches that prove commercial and collector successes emerging from Watches and Wonders 2026 will have climbed a wall of worry. There was plenty to fret over heading into the watch industry's largest and most important annual salon this year. The eruption of war in the Middle East challenged travel plans and clouded the outlook for visitors from the region and beyond. Indeed, sales have certainly been impacted in the Middle East, and the question remains how quickly stability might return.The existing bugbears of the watch sector – rising input costs from raw materials, including record gold values, ongoing U.S. tariffs, not to mention the continued strength of the Swiss franc, as well as years of retail price increases – remained omnipresent. All told, these factors could have set the stage for a subdued, cautious event. Instead, the industry converged in Geneva, striking an optimistic and inclusive tone where it worked hard to show it's been paying attention to the demands of clients and customers with new watches that drove home a theme of demonstrating value in often, but not always, familiar packages. With public-facing events including Montreaux Jazz concerts in the Geneva city center, Watches and Wonders emphasized its role as a cultural tent pole for the industry and the Swiss watchmaking region, aiming to be more open and welcoming. The new, more public-oriented strategy certainly paid off as attendance jumped to nearly 60,000 unique visitors, a record for...

In-Depth - L’Atelier Bernard, the Extraordinary Story of Two Young Belgian Watchmakers in Fleurier and their “Owl” Watch Monochrome
Feb 11, 2026

In-Depth - L’Atelier Bernard, the Extraordinary Story of Two Young Belgian Watchmakers in Fleurier and their “Owl” Watch

Hitting the road to Fleurier, the discovery of L’Atelier Bernard was not what I expected. Bernard is a rather dated first name – one you rarely hear anymore for young people in Europe’s French-speaking countries. So, when I pushed open the door of their workshop in Fleurier, I was expecting to meet two old Swiss […]

Introducing - H. Moser & Cie. Unveils the Sequel to the First Genesis with the Streamliner Genesis 2 Monochrome
H. Moser & Cie Unveils Dec 3, 2025

Introducing - H. Moser & Cie. Unveils the Sequel to the First Genesis with the Streamliner Genesis 2

When it comes to watch brands, Moser is something of an iconoclast. From the start, Moser took a less conventional path, often taking jabs at the watchmaking industry with the Swiss Alp watch, deriding smartwatches, and the Swiss Mad watch with its Swiss cheese case. Time has worked its way, and Moser’s preoccupations have matured […]

LVMH Acquires Stake in Movement Maker La Joux-Perret SJX Watches
Louis Vuitton LVMH just announced Nov 12, 2025

LVMH Acquires Stake in Movement Maker La Joux-Perret

The world’s largest luxury group, Moët Hennessy Louis Vuitton (LVMH), just announced that it has taken a minority stake in Swiss movement manufacturer La Joux-Perret, an important supplier to the group’s watch brands as well as the industry at large. Owned by Citizen of Japan, La Joux-Perret also controls a few of its own brands, including Arnold & Son and Angelus, that will remain independent. The solar-powered TAG Heuer Formula 1 that relies on technology licensed from Citizen Initial thoughts LVMH’s investment in La Joux-Perret marks a logical next step in its long-term effort to consolidate movement production within the group. Such arrangements are becoming increasingly common - Hermès and Chanel, for instance, have taken similar minority stakes in movement makers Vaucher and Kenissi, respectively. LVMH, which owns TAG Heuer, Bulgari, Zenith, Hublot, and of course Louis Vuitton, had already hinted at this direction. Last year, Frédéric Arnault, son of Bernard Arnault and then the head of LVMH’s watch division, proposed expanding Zenith’s manufacture to supply movements to other group brands. That plan has been partly realised with Zenith now producing Bulgari’s Solotempo calibre. However, the idea of Zenith supplying a high-volume brand like TAG Heuer always seemed unlikely, which helps explain this latest move. La Joux-Perret’s solar technology for movements is particularly important to TAG Heuer, the most important watch brand in LVMH in terms o...

Introducing - The Easter-Ready H. Moser & Cie. Pioneer Centre Seconds Sunny-Side Up Monochrome
H. Moser & Cie Pioneer Centre Apr 15, 2025

Introducing - The Easter-Ready H. Moser & Cie. Pioneer Centre Seconds Sunny-Side Up

Cosmic Green, Funky Blue, Swiss Mad Red, Citrus Green… Indie brand H. Moser & Cie. is no stranger to bold, expressive colour. These vibrant hues have graced the dials of the Pioneer Centre Seconds series alongside Arctic Blue and Blue Lagoon. Now, Moser adds an Easter-related hue, or rather sun-related, for the new dial colour […]

Breitling Introduces the Top Time B01 Racing Chronograph with a Little Help From an Automotive Icon Worn & Wound
Breitling Introduces Apr 10, 2025

Breitling Introduces the Top Time B01 Racing Chronograph with a Little Help From an Automotive Icon

While more marketable leagues like Formula 1 entice with hypercars, social media presence, and reality TV, rally racing continues to wow spectators with its gritty and furious breed of off-road motorsport. Still, the rally world isn’t without flashes of luxury, and Breitling’s three new Top Time B01 Racing models look to celebrate the sport in all its dirty, dangerous beauty. Fortunately, the Swiss brand has a wealth of innovations to pull from their Top Time line-most notable is the “dashboard” dual-chronograph dial design that helps give the new Racing models that rally-inspired edge.  All three Racing models are anchored by a stainless steel cushion case that gives the watch a squared-off and recognizably retro-futuristic look. With a 38mm diameter and a 44.4mm lug-to-lug measurement, the Top Time Racing should wear comfortably on most wrists but remain legible-both important factors to consider in motorsports, where one wasted second could spell disaster (or mortal danger). Raised, grooved sections add texture and dimension to each rounded corner of the case and mirror the tight spacing of the ¼ second dashes around the dial. All three models feature perforated calfskin straps nestled within an 18mm lug width, a design that calls to mind vintage racing gloves but still emphasizes durability and sportiness.  The aforementioned “dashboard” dual-chronograph dial mimics an instrument cluster, with “squircle” (yes, Breitling does call them that) subdi...

A New Breitling Aerospace Honors the Brand’s History of Adventure Worn & Wound
Breitling Aerospace Honors Mar 26, 2024

A New Breitling Aerospace Honors the Brand’s History of Adventure

With 140 years of history, there have been countless milestones for Breitling. One that comes to mind happened on March 21, 1999. It was on that day that an air balloon, called the Breitling Orbiter 3, landed in the Egyptian desert, making Bertrand Piccard and Brian Jones the first two men to circumnavigate the globe during this mode of transportation. It’s this tenacity and adventurous spirit which has been imbued in the Swiss brand since 1884 – and there doesn’t seem to be any slowing down. In fact, Breitling’s latest watch, the Aerospace B70 Orbiter 25th Anniversary Edition is a watch to honor Piccard and Jones’ legacy, while hoping to inspire a new generation of adventurers – or those of us who are adventurers at heart. Each watch contains a segment of the original Breitling Orbiter 3 balloon, visible through the transparent caseback. Adorned with the Breitling Orbiter 3 mission logo and the inscription “First non-stop flight around the world 25th anniversary,” this watch serves as a tangible reminder of humanity’s boundless spirit of exploration. The color scheme of the dial matches that of the Breitling Orbiter 3’s capsule, coming in a bright orange that will catch people’s eyes and surely become a conversation starter. The orange dial is complemented by a 43mm titanium case and a choice of a matching bracelet or black rubber strap. The dial itself features the  Breitling Orbiter 3 mission logo at 3 o’clock and the numerals, indices, and hand...

New To The Windup Watch Shop -  Nivada Grenchen Worn & Wound
Nivada Grenchen Nov 2, 2023

New To The Windup Watch Shop -  Nivada Grenchen

At times the vintage watch world can seem like the Wild West: rife with danger and opportunity at the same time. Many who have gone deep down the rabbit hole may have discovered incredibly interesting watches at good value in mid-century watchmaking stalwart Nivada Grenchen. Established in 1926, the Swiss-based brand made a name for itself by building robust timepieces and was one of the first to mass-produce automatically winding watches. Nivada Grenchen, like many others, struggled through the Quartz Crisis but was relaunched in 2018 with the help of entrepreneurs Guillame Laidet and Remi Chabrat. It has emerged from the gates with a core lineup composed of some of its most beloved watches from the 20th century, and from a vintage enthusiast’s vantage point, few brands are doing it like Nivada Grenchen. Every model and configuration oozes old-school cool and has been thoughtfully reinterpreted for today. The Windup Watch Shop is proud to welcome Nivada Grenchen and offer two of its most famous models: The OG Antarctic and the inimitable Chronomaster. At times the vintage watch world can seem like the Wild West: rife with danger and opportunity at the same time. Many who have gone deep down the rabbit hole may have discovered incredibly interesting watches at good value in mid-century watchmaking stalwart Nivada Grenchen. Established in 1926, the Swiss-based brand made a name for itself by building robust timepieces and was one of the first to mass-produce automatically...

Collector Commissions: Two Watches from Independent Torsti Laine for San Francisco’s 49 Crowns - Reprise Quill & Pad
Jul 23, 2023

Collector Commissions: Two Watches from Independent Torsti Laine for San Francisco’s 49 Crowns - Reprise

The history of commissioned timepieces is a long and colorful one, but collector group commissions are perhaps a more recent phenomenon. GaryG recently met with Adam Eisendrath of San Francisco-based collectors 49 Crowns to learn more about the club and to check out two customized watches commissioned from Swiss-based Finnish independent Torsti Laine.

Using Your Time to Make a Difference: an Interview with Chris Baker Worn & Wound
Ming ownership Jul 19, 2023

Using Your Time to Make a Difference: an Interview with Chris Baker

Chris Baker is not the typical watch enthusiast we’re used to reading about. He’s not an actor, a titan of industry, or any sort of celebrity brand ambassador. He is, however, the type of person we need more of. Chris describes himself as a “homelessness and housing advocate and service provider.” In fact, he is the founder of The Other Ones Foundation (TOOF) in Austin, Texas, a nonprofit that offers humanitarian aid, case management and extremely low-barrier work opportunities to people experiencing homelessness.  You may know Chris from Netflix’s hit reality show, Queer Eye. He was the hero featured in season 6, episode 8. For those unfamiliar, Queer Eye is a feel-good show where five hosts come into the lives of extraordinary people who do and represent extraordinary things, but need a hand in claiming ownership of the incredible people that they are. This was my introduction to Chris. I connected with his story so much that I began following him on Instagram, and over the last couple of years he’s become a friendly online acquaintance. Eventually I found out that Chris is a watch enthusiast, so I reached out to him to have a conversation about his love of watches and where they fit into his life.  Chris comes off as a rocker who’s made his way around the block, cracking jokes, delivering a bit of snark in a gravel tone, evoking some 90s grunge vibes – I was waiting for him to croon “Black Hole Sun,” alas, it didn’t happen. Instead he explained t...

Maurice Lacroix Introduces a New AIKON Limited Edition in a Trio of Summery Colors Worn & Wound
Maurice Lacroix Introduces Jul 10, 2023

Maurice Lacroix Introduces a New AIKON Limited Edition in a Trio of Summery Colors

Whether it’s New Yorkers migrating to the Hamptons or their Milanese counterparts holidaying during Ferragosto, it is a universal truth that Summer is the best time to escape the city. Swiss brand Maurice Lacroix’s most recent collection highlights the urban mad dash to vacation with their AIKON Automatic Limited Summer Edition series. The AIKON, first released in 2016, has long taken design inspiration from urban living, but the latest release has softened the steely nature of this watch for something more playful, delicate, and a bit more relaxed. The Summer Edition features a total of six options coming in three sizes: 35mm, 39mm, and 42 mm. Each option celebrates the warmer weather with tonal accents that are reminiscent of sand, sun, and the sea. The most diminutive option, the 35mm comes in two colorways: Ballerina Pink or Tanager Turquoise, giving wearers a desaturated take on classic baby blue and rosy pink, perfect for a feminine touch to one’s wrist. These smallest references include diamond hour markers, setting them apart from the 39mm and 42mm models, which use batons exclusively. The 39mm gets into more unisex territory with its larger size but in many ways remains similar to the 35mm model.  The largest option, coming in at 42mm, is available in either Tanager Turquoise or a vibrant alternative, Orange Soda. The addition of the Orange Soda option doesn’t just inject a bit of flavor into the pale options of Turquoise and Ballerina Pink, but also hits...

Editorial: The Geneva Auction Season, November 2022 SJX Watches
F.P. Journe Nov 12, 2022

Editorial: The Geneva Auction Season, November 2022

A much-anticipated series of auctions just concluded in Geneva, the first sale season to take place after financial markets started to crack in mid 2022. All the major auction houses – Christie’s, Phillips, and Sotheby’s – staged sales in the Swiss city, and almost everyone who was anyone turned up (or took part by phone or online). The season’s top performer by the numbers was Christie’s, which sold CHF55.5 million of watches, fees included, largely thanks to the collection of former Ferrari Formula 1 chief Jean Todt. It displaced the traditional number one, Phillips, which sold CHF45.0 million. The Phillips auction at La Reserve. Image – Phillips A few takeaways are immediately apparent in the results. One was widely expected: “hype” watches have come off their highs, often by a third or more. Including obvious candidates like sports watches, namely the Nautilus, Royal Oak, and Overseas, but also brands that enjoyed massive run-ups in value during the pandemic like F.P. Journe. Values are still up from the pre-pandemic lows, but if prices overcorrected on the way up, then it is likely they will do so on the way down. Sotheby’s, for instance, had several dozen examples of various Nautilus and Royal Oak models in its sale, mostly with estimates close to peak values from late 2021. As a result, a third of the watches went unsold. The dip in values was also evident with F.P. Journe, certainly not a “hype” brand but one that enjoy a stellar run during ...

Christian Lass Introduces the 30CP Wristwatch SJX Watches
Patek Philippe Museum Christian Lass set Dec 18, 2020

Christian Lass Introduces the 30CP Wristwatch

A Dane who spent eight years restoring the treasures of the Patek Philippe Museum, Christian Lass set up his own workshop in 2018 and has just unveiled his first timepiece, the 30CP. Inspired by mid-20th century Swiss timepieces – as many such watches are – the 30CP is powered by a movement of Mr Lass’ own design. Beyond its flowing lines and fine finishing, the movement is also notable for its intriguing “special hairspring adjuster floating on a ruby ball” that is based on a mechanism Abraham-Louis Breguet invented for marine chronometers. Initial thoughts The success of Philippe Dufour, and more recently Akrivia, has fuelled a slow proliferation of independent watchmakers specialising in highly-finished, time-only watches. Mr Lass, however, has managed to do something subtly different. Though the 30CP has a conventional, classical aesthetic on the front, the movement is unexpected. Its architecture is defined by flowing lines – the arched, almost wave-like balance bridge is particularly interesting – as well as some symmetry. But it is more than a pretty face, for Mr Lass has managed to incorporate a hairspring adjuster arm that pivots on a ruby ball. The combination of movement aesthetics and the adjuster help set the 30CP apart from its peers. I have yet to see the 30CP in the metal, but the photos of the prototype already indicate a high quality of decoration, which will surely be refined in the production watches. Simple done excellent “The main idea...

A Tribute to Peter Baumberger of Urban Jürgensen & Sønner SJX Watches
Casio n May 19, 2020

A Tribute to Peter Baumberger of Urban Jürgensen & Sønner

Peter Baumberger (Koppingen, 1939 – Biel, 2010) Ten years ago, Peter Baumberger died in Biel. On the occasion of this anniversary, I would like to pay a brief tribute to the one who was a dear friend and an extraordinary character – pictured above with his favourite oval tourbillon pocket watch and wearing a Ref. 3 wristwatch – whose ideas and personality marked the Swiss watch industry after the Quartz Crisis. I first met Peter in November 1975, during a sale organised by Peter Ineichen auctioneers in Zürich. He was with the famous Derek Pratt. At that time, Peter was one of the world’s leading dealers in antique watches. His charming and authentic nature immediately fascinated me – this is how our friendship started, a friendship that lasted until the end of his life. The name of Peter Baumberger will remain forever in Swiss watchmaking history thanks to his rescue and his revival of the historic brand Urban Jürgensen at Le Locle, which he acquired in the late 1970s. Undeniably, Peter played a pioneering role in the renaissance of the high-quality Swiss mechanical watch, long before others. As a trained watchmaker, he combined cutting-edge technical skills with a very distinct aesthetic sensitivity, as well as with an intimate knowledge of the works of the old masters; the remarkable confluence of these aspects is therefore the basis of his creative work. Peter put all his strength and his spirit at the disposal of Urban Jürgensen to give a new spark to the...

Business News: RJ-Romain Jerome Declares Bankruptcy SJX Watches
Hublot manager Mr Arpa was Feb 27, 2020

Business News: RJ-Romain Jerome Declares Bankruptcy

RJ Watches, better known as Romain Jerome, has just gone bankrupt. Announced almost exactly a month after De Grisogono met the same fate, the bankruptcy of RJ Watches SA is the consequence of its majority shareholder, a company controlled by a member of the Saudi royal family, deciding to “stop investing in the company”. Though RJ was never a major watchmaker – its peak revenue was around 20 million Swiss francs – the brand was often in the headlines thanks to its shrewd and occasionally ridiculous marketing. Founded in 2004 and named after the two sons of its founder, Alain Bajulaz, RJ started out making mechanical golf-counter watches, but swiftly took a drastic new direction after Yvan Arpa was appointed chief executive in 2006. By then owned by the Saudi investor, RJ enjoyed a brief period of turbocharged, and in hindsight unsustainable, growth under Mr Arpa. A former Hublot manager, Mr Arpa was a fervent marketer of the most preposterous ideas that were somehow weirdly compelling. Amongst his creations were the rusty-looking Titanic DNA watches and timepieces sprinkled with actual Moon dust. Perhaps the masterpiece was a rusty-Titanic double tourbillon that had no hands and did not tell the time. The 2008 collaboration between Romain Jerome and Cabestan producing the Titanic DNA tourbillon – and now both brands are no more The case has a stabilised and protected rusty-look finish Mr Arpa and the company parted ways in 2009 amidst a lawsuit, and he went o...

The first ever Australian Hublot boutique in Sydney offers an exciting future Time+Tide
Hublot boutique Jan 7, 2020

The first ever Australian Hublot boutique in Sydney offers an exciting future

It’s been a very busy month in Sydney’s watch retail space with a number of brands opening their doors, and an exciting Swiss brand has entered the fray with the first ever standalone Australian Hublot boutique in Sydney. Located in the heart of Sydney on King Street, the new space embodies the brand’s motto of … ContinuedThe post The first ever Australian Hublot boutique in Sydney offers an exciting future appeared first on Time+Tide Watches.

RECOMMENDED READING: Who needs sleep? LVMH watch boss Jean-Claude Biver shares his tips for productivity Time+Tide
May 25, 2018

RECOMMENDED READING: Who needs sleep? LVMH watch boss Jean-Claude Biver shares his tips for productivity

At Baselworld this year, I met Mr Biver for the very first time. And I can say, with complete conviction, that he was every bit the personality and man I expected him to be. He is one of the rare few who has well and truly left his mark on Swiss watchmaking. And played a … ContinuedThe post RECOMMENDED READING: Who needs sleep? LVMH watch boss Jean-Claude Biver shares his tips for productivity appeared first on Time+Tide Watches.

WHO TO FOLLOW: @LindaZinha Time+Tide
Jul 15, 2017

WHO TO FOLLOW: @LindaZinha

Today we catch up with the enigmatic Swiss penguin (hey, it’s what her profile says) with a love for complicated watches and a top notch feed. Meet @LindaZinha… NAME: Viviana – but please, call me Vivi OCCUPATION: Watch retail HANDLE:  @LindaZinha FOLLOWERS: 3K LOCATION: Switzerland Tell me about yourself: I’m a twenty-something-year-old girl who is … ContinuedThe post WHO TO FOLLOW: @LindaZinha appeared first on Time+Tide Watches.

Motorcycle Madness: Cvstos Challenge Dani Pedrosa Limited Edition Revolution
Jul 20, 2013

Motorcycle Madness: Cvstos Challenge Dani Pedrosa Limited Edition

Following the recent partnership between Cvstos and Spanish MotoGP racer Dani Pedrosa, the Swiss watchmaker introduced a unique timepiece influenced by the dynamic and thrilling motorcycling world. Revolution Switzerland recently met with Cvstos CEO Sassoun Sirmakes and Chief Designer Antonio Terranova to discover the Challenge Dani Pedrosa Limited Edition and bring you a full report on this […]

First Look - The Bulgari Titanio, The Titanium Evolution of the Aluminium Collection Monochrome
Bulgari Titanio 10h ago

First Look - The Bulgari Titanio, The Titanium Evolution of the Aluminium Collection

Titanium is the common thread running through Bulgari’s Geneva Watch Days 2026 releases. Alongside the more experimental Octo Finissimo models, the brand also brings the material to one of its most recognisable everyday collections. The new Bulgari Titanio evolves the familiar Aluminium series with cases made from grade 5 titanium, while retaining the collection’s characteristic […]

Introducing: The H. Moser & Cie. Streamliner Tourbillon Skeleton Ceramic Alpine Limited Edition Hodinkee
Richard Mille prices But Moser 12h ago

Introducing: The H. Moser & Cie. Streamliner Tourbillon Skeleton Ceramic Alpine Limited Edition

What We Know If H. Moser is guaranteed to do anything, it's to surprise us. A watch made out of cheese. A watch inspired by the Reebok "Pump." Those are easier to process because they're fun and a bit silly. But when Moser signed a deal to be a sponsor of Alpine's Formula 1 team, it was even more surprising to me. That's a serious sponsorship for a brand that makes far fewer than 5,000 watches a year and doesn't charge Richard Mille prices. But Moser is taking full advantage of the platform and turning out very sporty watches, including this new collaboration.  This isn't the first collaboration between the brands; it began with a surprising smartwatch for the pit crew, paired with a skeletonized chronograph. Pierre Gasly (one of Alpine's drivers) also got his own limited edition. But this one takes the automotive inspiration in a different direction: lightweight and with all the Alcantara you could want (maybe even more).  While Moser has done a Streamliner tourbillon in ceramic before, that watch came with a full dial and a ceramic bracelet. The 40mm by 12.8mm case is made of anthracite grey ceramic, but now it comes with an integrated light blue Alcantara strap, a synthetic microfiber material with a soft, suede-like texture. If you're into cars, you've run into this material a lot. Unlike the previous release, this is the first skeleton-flying tourbillon version of the Streamliner, made in ceramic. Powered by the HMC 814, the watch has blue-toned plates with diamond...

The Business of Watches Podcast: Armin Strom Co-Founders And Top Executives Serge Michel and Claude Greisler Hodinkee
Armin Strom Co-Founders 13h ago

The Business of Watches Podcast: Armin Strom Co-Founders And Top Executives Serge Michel and Claude Greisler

This week on The Business of Watches, a visit with the folks running Armin Strom, a true original in the small but increasingly crowded field of independent watch brands. It takes its name and original inspiration from the eponymous Swiss watchmaker who was best known for his innovative and record-setting skeletonizing techniques on watches and dials.  Childhood friends Serge Michel and Claude Greisler took over the brand in 2006. Michel, who controls the company, came from a family business background (in another field of business), while Greisler was a watchmaker and engineer. Twenty years on, Armin Strom is a true original in Swiss watchmaking, producing unique timepieces pushing the boundaries of contemporary horology from an atelier in Biel / Bienne, where most of the components are produced, decorated and finished for the brand's proprietary, in-house designed movements.  Claude Greisler (left) and Serge Michel, the co-founders of Armin Strom. This week the brand launch a new version of its Dual Time GMT Resonance in a "manufacture blue edition" with a blue mainplate. The watch employs Armin Strom's unique take on the concept of resonance with dual oscillators kept in balance by its proprietary 'resonance clutch.' The story of the development of the brand's take on the concept is a key element in its journey and we explore and unpack that process in-depth in the episode. Currently making about 400 watches a year with a staff of about 55 people, Armin Strom is on...