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Exaequo Adds New References to their Lineup of Dali Inspired Melting Watches Worn & Wound
Cartier Crash Oct 28, 2025

Exaequo Adds New References to their Lineup of Dali Inspired Melting Watches

It’s hard to overstate the impact that Salvador Dalí-and, by extension, the Surrealist movement-had on popular culture. What might now feel like a strange detour in an art history textbook was, in reality, a radical reimagining of what art could be. Dalí’s obsession with the unconscious, symbolism, and dream logic reframed art as a psychological response to culture, rather than just a mirror of it. In doing so, Surrealism paved the way for the Avant-Garde, Pop Art, and the way we think about art today. It’s no surprise, then, that Dalí’s legacy continues to ripple through design and (not to be dramatic here) time itself. Brands have long used his vision as a jumping-off point for their own explorations of time and perception, most notably, of course, through reinterpretations of some of Dali’s most famous works, like his 1931 The Persistence of Memory. The Cartier Crash, with its iconic “melting clock” case, is probably the most famous representation of this style; but it is not the only one. In fact, Exaequo has been producing its own version of a melting watch since 1990, with its latest references, the Polyhedron series, debuting at Time to Watches in Geneva earlier this year. While there will undoubtedly be comparisons between Cartier’s and  Exaequo’s two versions of a wobbly little timepiece, there is a marked difference between the two brands’ approach to the same reference source (not least of all the price). For the Polyhedron,  Exaequo...

Breguet Reverses Polarity with the Classique 7225 SJX Watches
Breguet Reverses Polarity Oct 23, 2025

Breguet Reverses Polarity with the Classique 7225

Breguet’s 250th anniversary got off to a good start and the momentum continues with the Classique 7225, another take on one of the brand’s most inventive movements. Guaranteed to run within an impressive one second a day, the Classique 7225 contains the cal. 74SC that boasts a high-frequency balance wheel running at an uncommonly rapid 10 Hz, or 72,000 beats per hour. To achieve that without overwhelming friction, the balance pivot is magnetic, allowing it to “float” as it oscillates. The 10 Hz balance was launched some 15 years ago, but its predecessor, the Classique 7727, did not enjoy particularly attractive aesthetics. The Classique 7225 solves the problem with a striking dial modelled on an important series of tourbillon pocket watches from the early 19th century. To accommodate the dial layout, the cal. 74SC incorporates an additional constant seconds that can be instantaneously reset. Notably, the 7225 is not a limited edition, unlike its compatriot, the Classique 7235 launched at the same time. Initial thoughts The 7225 shows that Breguet’s revival is certainly well underway, stewarded by Gregory Kissling, who has been in the top job for slightly over a year. The 7225 isn’t a major revamp of the 7727, but it is far, far more appealing watch. The magnetic-pivot movement was ingenious at launch, and still is, but the 7727 was under-designed and over-logo’ed. With the 7225, Breguet’s ultra-chronometer finally has visual and tactile appeal. And it keeps...

Introducing – The Bold Colour of the New De Bethune DB28XS Yellow Tones Monochrome
De Bethune DB28XS Yellow Tones If Oct 22, 2025

Introducing – The Bold Colour of the New De Bethune DB28XS Yellow Tones

If you want to talk about an emblematic design of independent watchmaking, then the DB28 should be on the list. Born in 2010, this watch, with its incredible design, would become a working laboratory of innovation for the brand, developing titanium surface treatments and unprecedented materials for the movement. The DB28 and its floating lugs, […]

The Incredible New Polymesh Bracelet from Ming Worn & Wound
Holthinrichs Oct 20, 2025

The Incredible New Polymesh Bracelet from Ming

The coolest thing I saw at Geneva Watch Days that I wasn’t allowed to talk about publicly is finally here. This week, Ming introduced a new bracelet concept they’re calling the Polymesh, and with its release it immediately became one of the most interesting products in a catalog full of boundary pushing designs.  If you zoom out, what we have here is fairly easy to understand: it’s a 3D printed titanium bracelet. We’re pretty accustomed to 3D printing in watchmaking at this point, with recent releases from Holthinrichs and Apiar serving as recognizable touchpoints for what the technology is currently capable of. As with any other type of manufacturing, there are degrees to the level of quality and complexity depending on how the printing is done and what your goals are, more generally. Of course, in the case of Holtinrichs and Apiar, it’s the cases that are being created using a 3D printing process, and any watch you’d cite as an example has tell-tale signatures that it was made with additive manufacturing, whether that’s a rough finish or angles and shapes that would be otherwise impossible to achieve. A bracelet, though, is a whole other ball of wax. It’s worth pointing out that Holthinrichs has made a 3D printed titanium bracelet in the past, so the idea that Ming has here with the Polymesh isn’t unprecedented. The execution, though, is pretty original. The Polymesh is made up of 1,693 individual components, all held together without the aid of pins o...

Is The Classic Fusion Black Magic Hublot’s Dark Horse? (Hands-On) WatchAdvice
Hublot s Dark Horse? Hands-On Sep 22, 2025

Is The Classic Fusion Black Magic Hublot’s Dark Horse? (Hands-On)

Hublot are an ever-present disruptor of the traditional watch industry, but do the brand’s horological standards ‘walk the talk?’ Let’s find out! What We Love: Tough, light & unobtrusive on-wrist Bold design married with demure aesthetics Surprising variation of finishes and detailing What We Don’t: No lume on a sports watch? Chronograph operation feels tougher than most Movement choice makes for a challenging value proposition Overall Rating: 8/10 Value for Money: 7/10 Wearability: 9/10 Design: 8/10 Build Quality: 8/10 When I was first introduced to the luxury watch industry and all the wonders it holds, it was an overwhelming experience. This isn’t a ground-breaking revelation – I’m sure many of you shared the same circumstances at one point – but I found myself quickly scrambling for some watch advice, no pun intended. However, since I was the only watch nerd (that I knew of) in my demographic, I naturally navigated online. There, I was told a great many facts and rules. Some of them were good, like “don’t change the date between 9 and 3 o’clock,” or “take the watch off before you adjust the time.” Other bits and pieces, however, were just opinions disguised as fact. “Never buy [this brand],” “only buy [that brand] …” All the typical drivel we roll our eyes at now; I integrated into my own beliefs as a then watch noob. Of course, this also led me to one of the watch community’s biggest discourses: Hublot. From what I saw, th...

Introducing – The Reality of Time, the Return of the Vianney Halter Classic with The Limited Edition UK Monochrome
Sep 19, 2025

Introducing – The Reality of Time, the Return of the Vianney Halter Classic with The Limited Edition UK

Independent watchmaking has always been about mechanics, but also a dialogue between visionaries and collectors who believe in them. For its 10th anniversary, The Limited Edition has chosen to celebrate with a creation that embodies the very spirit of modern artisanal horology. The result is Reality of Time, a collaboration between Pietro Tomajer, Amr Sindi […]

Hublot Square Bang Unico Sapphire Hands-On Review WatchAdvice
TAG Heuer Monaco But as we Aug 31, 2025

Hublot Square Bang Unico Sapphire Hands-On Review

The Hublot Square Bang Unico Sapphire isn’t just a watch. It’s a crystal-clear showcase of bold design and cutting-edge engineering. From the sapphire case to the architectural Unico movement inside, it is a timepiece that redefines transparency and demands attention on the wrist in a way few others can! What We Love Sapphire case is lightweight, transparent and beautifully executed, turninig the watch into a wearable sculpture The Unico 2 (HUB1280 movement) is one of the best chronograph movements in the modern watch market. Despite being 42mm, it wears surprisingly well thanks to the short lugs and rubber strap, and the wrist presence is unparralelled. What We Don’t Circular movement on a square case is visually noticeable in sapphire form, slightly breaking harmony. The transparency of the subdial makes the date harder to read compared to other models in the Square Bang Unico collection. Transparent rubber strap may show ageing or discolouration over time if exposed to strong sunlight. Overall Rating: 8.9 / 10 Value For Money: 9.0/10 Design: 8.5/10 Wearability: 9.0/10 Build Quality: 9.0/10 Few watches turn heads quite like a sapphire-cased Hublot. With the Square Bang Unico Sapphire, Hublot takes transparency to new heights, transforming the bold square chronograph into a mechanical sculpture of light and precision. A square-shaped chronograph is rare in watchmaking, with the most iconic being the TAG Heuer Monaco. But as we know, with Hublot, they simply refu...

Rolex Land-Dweller Review Teddy Baldassarre
Rolex Jul 31, 2025

Rolex Land-Dweller Review

It's no understatement to say that the Rolex Land-Dweller was the talk of Watches & Wonders 2025, which took place in Geneva a few months ago. A new Rolex collection with an integrated bracelet and a brand new movement? Well, we would expect no less. There is something fundamentally earth-shaking about massive shifts in the Rolex atmosphere. Mixed metaphors aside, just because we have seen Rolex develop and launch an entirely new collection quite recently (with the 1908, released just two years ago, in 2023), it doesn’t make it normal. Before that it was the Sky-Dweller, and years before that, there were variations on the Yacht-Master. The launch of the Land-Dweller proved to be one of those milestone moments.  The Land-Dweller is the product of 18 new patents specific to this watch, as Rolex has developed an entirely new watch both inside and out. No, this is not a new complication, but it is a brand-new approach to timekeeping. It marks the first development of a new escapement system at this scale since the arrival of the Co-Axial escapement from Omega some twenty-five ago. In short this is big news. As you likely have seen by now, Teddy and I had the chance to see this watch up close and personal ahead of this year's Watches & Wonders a few months ago (you can find our full video hands-on review on YouTube now) and were also lucky enough to do it prior to a lot of the pre-release noise really reaching peak volume. That is to say, we were able to learn about the mech...

An Interview With Jaeger-LeCoultre CEO Jérôme Lambert Fratello
Jaeger-LeCoultre CEO Jérôme Lambert Jul 29, 2025

An Interview With Jaeger-LeCoultre CEO Jérôme Lambert

The Reverso took a prominent spot during Watches and Wonders 2025. Not only were the new Reverso watches the highlight of the Jaeger-LeCoultre booth, but they were also the talk of the town. Earlier this year, before Watches and Wonders, I traveled to Jaeger-LeCoultre’s headquarters in Le Sentier to see the new Reverso collection in […] Visit An Interview With Jaeger-LeCoultre CEO Jérôme Lambert to read the full article.

The Most Expensive Richard Mille Watches Ever Sold Teddy Baldassarre
Richard Mille Jul 1, 2025

The Most Expensive Richard Mille Watches Ever Sold

Known for their cutting-edge use of lightweight materials and extravagant prices, Richard Mille is arguably the most exclusive watchmaker in the world. Before getting into the most expensive Richard Mille watches, it's good to get a little context on both the brand and the man. While not a watchmaker by trade, Mille and his brand co-founder Dominique Guenat understood the importance of having a vision and making it a reality. An obsession with lightweight materials and design that push the boundaries of what’s possible in a package as small as a wristwatch, along with some excellent marketing (not to mention good luck), have resulted in a brand that is at the pinnacle of the very highest end of the market. Image by Sotheby's Yes, the six- and seven-figure price tags of Richard Mille watches continue to baffle people (we covered why here). Exclusivity is key, especially in a world where the number of billionaires jumped 500% between 2000 and 2024, and the number of ultra-high-net-worth-individuals (UHNWI) with at least $30 million in net investible assets has grown to 626,619 globally. Of course, Richard Mille watches do not fetch record-breaking prices simply due to exclusivity but because of the exhaustive R&D; process that is unlike any other in watchmaking. Here, we will take a look at some of the most expensive Richard Mille watches ever. By the nature of how these things work, just about all of these sales are coming from the auction market, where the already mind-bo...

Seiko SSK023 Review Teddy Baldassarre
Seiko Jun 17, 2025

Seiko SSK023 Review

Let's begin this review of the Seiko 5 GMT Sports SSK023 with a spirited chant: "NWA! NWA!" No, I’m not the hype man for the groundbreaking ‘90s hip-hop act. It’s a New Watch Alert, and all kidding aside, I went and bought a watch, something I haven’t done since I picked up my Doxa Sub 200T Divingstar last year. In spite of my attraction to that yellow-dialed wrist magnet, there’s a new contender in my regular rotation, and it’s not Swiss. Nope, I’ve gone and picked up a new Seiko 5 GMT Sports model, and it’s getting an awful lot of my attention. I’ve fallen hard for the SSK023, probably the most basic four-hander in the Japanese brand's catalog, and I couldn’t be happier. Now, this is hardly my first Seiko rodeo. I’m a longtime fan whose gateway was an old-school 6309-7049, the famed "Turtle" dive watch, discovered by my wife in a mom & pop jewelry store for a mere hundred bucks. It’s not even my first Seiko 5 spin around the block, and I’ve got the SNXJ89, Seiko’s budget take on a classic silver-dialed Datejust, to prove it. However, it is my first Seiko 5 Sports watch with the new-era logo. Prior to the SSK023, I did snag the 55th Anniversary LE, the SRPK17, and it’s everything it’s advertised to be, with its note-perfect re-creation of the very first Seiko 5 Sports model from 1968. That tonneau-cased beauty is a banger, down to the original Seiko 5 shield logo, but the SNK023 represents my first real dip into the modern Seiko 5 pool, and...

WatchIt! Watch Fair Is Returning This Month Fratello
Jun 8, 2025

WatchIt! Watch Fair Is Returning This Month

Coming this month is the return of WatchIt! Watch Fair presented by 12&60. WatchIt! is a free one-day event where you can view, handle, talk, and buy watches in a friendly and relaxed atmosphere. This gathering for enthusiastic watch lovers and like-minded individuals boasts some of the best of what Britain and the world offer. […] Visit WatchIt! Watch Fair Is Returning This Month to read the full article.

The Evergreens – The History of Urban Jürgensen, The Legendary Danish Watchmaker Set To Return Monochrome
Breguet John Harrison Thomas Mudge Jun 2, 2025

The Evergreens – The History of Urban Jürgensen, The Legendary Danish Watchmaker Set To Return

Looking back at the history of watchmaking, there are some inevitable names to be mentioned: Abraham-Louis Breguet, John Harrison, Thomas Mudge, John Arnold, Antide Janvier, Jean-Marc Vacheron and Christiaan Huygens, just to name a few. Moving up North, in the city of Copenhagen, to be precise, we have to talk about one of the most […]

Our Favorite Watches for Summer 2025 Worn & Wound
Omega Planet Ocean 2200.50 I May 26, 2025

Our Favorite Watches for Summer 2025

It’s Memorial Day Weekend, the unofficial start of summer. You know what that means: it’s time to talk summer watches. We’re not really sure when the “Summer Watch” concept began in earnest, but every year, the community’s thoughts collectively turn to seasonally appropriate watches for the hot and sticky months. Are summer watches a watch media invention? It’s possible. But there’s no denying that some watches just work better in the warmer, sunnier weather. We’d never say you can’t wear a precious metal watch dress watch on a glossy leather strap in the middle of July, but somehow we all seem to know that a lightweight diver on a rubber strap just makes more sense. Here then, are the watches we anticipate getting the most time on our wrists this summer. Feel free to chime in in the comments below to let us know what you expect to be wearing most as the summer heat sets in. Devin Pennypacker A go-to summer watch could really only mean one thing to me, it’s dive watch season. Truthfully, it’s always dive watch season for me, but at least during this time of year, I have some justification. More likely than not, if you run into me this summer baking like a lizard on the beach, jumping through the cold waves like a child, or taking in some fresh air, prolonging my time in the park, I’ll most likely be wearing my Omega Planet Ocean 2200.50. I am sure I just shocked everyone with that out-of-character pick.  Sure, I could have selected any dive watch...

Celebrating 60 Years Of The Omega Speedmaster Becoming NASA Flight Qualified Fratello
Omega Speedmaster Becoming NASA Flight May 6, 2025

Celebrating 60 Years Of The Omega Speedmaster Becoming NASA Flight Qualified

As I landed in Zurich last Monday, I wondered what flying must have been like 60 years ago. Besides the cigarette smoke, one of the most significant differences would’ve been the vital role that analog tools played in guiding the plane to its destination and doing so safely and on time. Today, it feels as […] Visit Celebrating 60 Years Of The Omega Speedmaster Becoming NASA Flight Qualified to read the full article.

Hands On: A. Lange & Söhne 1815 34 mm SJX Watches
A. Lange & Sohne May 6, 2025

Hands On: A. Lange & Söhne 1815 34 mm

A. Lange & Söhne delivered one of its most impressive complications at Watches & Wonders 2025, but it was the brand’s entry level novelty that was the talk of the town. The 1815 34 mm won many admirers, and for good reason; it’s attractive, comfortable, well-made, and priced right – an increasingly rare combination. Available in either 18k white or pink gold, the new 1815 is a regular production model but features a galvanic blue dial most often associated with the brand’s limited editions. It joins the Saxonia Thin as Lange’s entry-level offering; both are priced comparably but look and feel very different. Initial thoughts Small watches are back, and the 1815 design works perfectly in the 34 mm size due to its bold numerals, which help it maintain a strong presence on the wrist. The case size now goes without saying, but it’s worth mentioning the 6.4 mm thickness, which places it among the brand’s thinnest watches. This sizing is effortlessly comfortable, and the abundance of gold, sterling silver, and German silver give it reassuring heft. Like most Lange dials, the stepped blue dial of the 1815 is made from sterling silver that’s been given a galvanic finish. This particular shade of blue is often used for limited editions like the 25th anniversary Datograph and 30th anniversary Lange 1, which makes it feel extra special. Longtime fans of the brand will recall this dial harks back to the first-generation 1815 that was available with a similar dial (and...

Introducing the Zenith G.F.J., a Chronometry Focused Tribute to the Brand’s Founder Worn & Wound
Zenith G.F.J Apr 1, 2025

Introducing the Zenith G.F.J., a Chronometry Focused Tribute to the Brand’s Founder

Last year, I had the privilege of sitting down with Benoit de Clerck to talk about all things Zenith. At the time, Benoit was just a few short months into his tenure as CEO of Zenith, and Watches & Wonders was only barely in the rearview, but de Clerck made it very clear that he was already looking ahead, not just generally, but towards something very specific, and very exciting. “I’m working hard on something new next year, which - obviously - I like, because it’s very unique, and we’re producing very small quantities and all that. And, I can’t tell you much more, but next year we’re celebrating our 160th year and we will come up with something that the collectors will be very, very, very happy with.” Well, now, nearly a year later, we know what that “something new” is, and de Clerck was absolutely right - because it is something to be very, very happy with. I’m talking, of course, about the new Zenith G.F.J. G.F.J., in this case, stands for Georges Favre-Jacot, the name of the man who founded Zenith some 160 years ago, but it might as well stand for ‘Great F***ing Job’ because Zenith has knocked it out of the park with this one. At the heart of the G.F.J. is a revived version of the calibre 135, a historically significant and long-dormant movement, designed by Ephrem Jobin in the years after World War II and produced from 1949 to 1962. The Calibre 135 was widely used by Zenith at that time, but especially prized is the 135-O variant created...

Formex Introduces the Essence Ceramica Skeleton COSC, Featuring a Full Ceramic Bracelet (with Micro-Adjust!) Worn & Wound
Formex Introduces Mar 21, 2025

Formex Introduces the Essence Ceramica Skeleton COSC, Featuring a Full Ceramic Bracelet (with Micro-Adjust!)

We talk a lot about Formex here, and for good reason. Now celebrating its 25th year, Formex has built a well-earned reputation for pushing the limits of what we can expect from small, technical brands, and they’ve done it all while cultivating a pretty dedicated audience. Head to a Windup Watch Fair anywhere in the country and you’re sure to find a thick mass of enthusiasts trying to squeeze their way up to the Formex table in the hopes of checking out whatever wild watch the brand has most recently introduced. Formex’s latest and greatest is a new take on their fan-favorite Essence, only this time, it’s ceramic. The Essence Ceramica Skeleton COSC is a serious statement of technical capacity for a brand that has, up until now, never produced a fully ceramic watch (or, at least to my knowledge, a skeletonized one). With the Essence Ceramica Skeleton COSC, they’ve managed to do it while not only maintaining all the complexities of the Essence case - like the suspended mid-case the brand is known for - but also while introducing what they purport to be the world’s first micro-adjustable ceramic bracelet. On some level, it’s not remotely surprising that, with their first-ever ceramic watch, Formex would look to blow the competition out of the water, or that, in that attempt, they would largely succeed. I’ve yet to see these new watches in person (hopefully soon), but at first glance, these seem to be finished to a level far beyond what we normally see from ...

Introducing the SJX Podcast SJX Watches
Louis Vuitton s investment Feb 27, 2025

Introducing the SJX Podcast

We are pleased to announce the launch of the SJX Podcast, which is now an official part of our programming. The podcast will be regular and topical (though the very first instalment was an ad hoc collector conversation). In the official inaugural episode, editor Brandon Moore and SJX talk about the state of the industry and Swiss watch export figures, the developments at LVMH watches, including Louis Vuitton’s investment in a state-of-the-art manufacture and Zenith’s evolution into a watchmaker’s watchmaker. They also look ahead to Watches & Wonders 2025, and discuss what’s on the cards for brands big and small. The podcast is now live on Apple Podcasts, Spotify, and YouTube. Addition March 8, 2025: YouTube link added.