Oct 8, 2024
The Prevail Onward Seeks to Redefine the Military Watch
When we build a post on the Worn & Wound website, there’s a box you can check to indicate what type of watch we’re writing about. The options are what you expect: diver, dress, casual, pilot, sport. The list is pretty full. At the bottom, though, sits my favorite option: unique. A watch that doesn’t easily fit into a category, laughs at being lumped together with anything generic. If something is likely to fall in that “unique” category, I’m going to be a lot more interested in writing about it, because it’s almost certainly going to be quite a bit more interesting to discuss than the average new release. That’s certainly the vibe I get from Prevail, a new brand founded by Hassan Madras, a United States Air Force Reserve staff judge advocate for over a decade. His goal with Prevail in part to change how we talk about military veterans in the watch community, and in part to redefine what a military watch can be. To look at these watches, you might not immediately identify them as linked to the military at all, but that’s kind of the point. Prevail greatly expands the definition of a “military watch” based on how these watches are really used, and integrating a modern aesthetic and design language. That design language comes to us courtesy of one of our favorite people in the watch community, Matt Smith-Johnson, who is perhaps better known via his Instagram handle, @teenage.grandpa. Matt has had a hand in some of our favorite watches over the last f...
