SJX Watches
Recommended Reading: John Goldberger on Life, Collecting, and Home
A tall man with a grave face who is always stylishly dressed, Auro Montanari is better known as John Goldberger, the pseudonym under which he has published over a dozen scholarly books dedicated to watches. Auro is best characterised as someone with diverse and deep interests, making him a truly interesting individual. So speaking with Auro is always a pleasure, which is something Phillips specialist Tiffany To recently managed to do. At home, stylishly. Photo – Auro Montanari Now at home in Bologna, a wealthy industrial hub that’s home to Lamborghini, Auro is putting the finishing touches to Time to Race, a near-500 page tome covering the watches worn by auto-racing champions of the mid-20th century, an era when drivers wore watches as a necessity, and not because they were brand ambassadors. Auro’s desktop with Time to Race in progress. Photo – Auro Montanari Highlights from Time to Race. Photo – Auro Montanari In a three-part interview, Auro discusses the upcoming book – “I love cars, I love watches, and I put them together and blend everything” – as well as his varied life. Though Auro is a industrial-control software entrepreneur by profession, his interests have taken him around the world in a hunt for watches, and he also lived the Californian dream for a spell in the 1980s. Auro, circa 1982. Photo – Auro Montanari The white gold ref. 3450. Photo – Auro Montanari He describes the years spent in Venice Beach, during which he chanced upon a whi...