Worn & Wound
Vero Debuts a Collection of Officially Licensed USDA Forest Service Watches on the Workhorse Platform
Hot on the heels of a pair of well received watches paying tribute to Smokey Bear, Vero is back with a new collection made in partnership with the USDA Forest Service. Vero has really dug into a niche with these recent releases, bolstering their image as an authentically outdoors focused brand. I really like it when brands fully embrace something that’s obviously important to them, and Vero’s release strategy is a great example of the best example of this idea. The coolest thing about these watches, though, is that they aren’t merely exercises in licensing – they have a distinct design language in conversation with Vero’s other watches. The Forest Service collection is made up of four watches, with each colorway inspired by Forest Service teams charged with protecting US forests and grasslands. The Airtanker has a red/orange dial that matches the color of the fire retardants used in fighting forest fires, the Ranger has a black dial with green and khaki accents meant to evoke the iconic Forest Service uniforms, the Hotshot features bright yellow accents that match the uniforms of the teams who go by the same name and have a particular expertise in forest fire behavior, and the Service Green watch has a bright green tone that matches Forest Service utility vehicles. Looking at the collection as a whole, it’s clear that Vero is having fun with color here, something we always appreciate in a space still dominated by conservative choices and monotone design decis...
