SJX Watches
Hublot Announces NFT Lottery for Latest Takashi Murakami Edition
A frequent partner of notable personalities ranging from artists to celebrity chefs, Hublot’s most notable collaboration is the partnership with Takashi Murakami, the Japanese contemporary artist whose “Superflat”, anime-inspired art has gained acclaim and spawned a commercial empire. Having two sold-out Murakami editions under its belt, Hublot now debuts a third, the Classic Fusion Takashi Murakami Black Ceramic Rainbow. More specifically, it’s a single unique wristwatch, along with a dozen more (slightly less) unique watches, for a total of 13. They will be sold via a lottery that can be entered only by owners of the non-fungible tokens (NFT) that were given to owners of the first two editions, the monochromatic original in black diamonds and its chromatic opposite, the transparent and technicolour Sapphire Rainbow. Hublot chief executive Ricardo Guadalupe (left) with Takashi Murakami at the launch event in New York Initial thoughts While Hublot puts out many collaboration editions, too many by my estimation, the Murakami watches stand out for being visually simple yet striking. And they have a whimsical aspect that captures Murakami’s style perfectly. The 13 unique editions combine the best of the prior two editions – the rainbow flower from the sapphire model with the all-black ceramic case. The monochromatic case is a perfect canvas for the rainbow flower, the essence of Murakami. And in terms of value, the Murakami watches – at least the first and cur...
