WatchAdvice
Is The Piaget Polo Signature Date Exactly What The Brand Needed? (Hands-On)
Piaget’s released a new iteration of their Polo Signature Date, but does it truly embody the brand’s modern creative vision? Let’s find out! What We Love: Shapely, wearable case More distinct dial & identity The rubber strap – still comfortable! What We Don’t: Crown feels slightly small Dead zone when changing times Is it finally recognisable? Overall Rating: 9.25/10 Value for Money: 9/10 Wearability: 9.5/10 Design: 10/10 Build Quality: 8.5/10 For as much as I love watches for their design, technology, or daring in either field, recognition must be recognised as one of the most important elements of a watch brand’s arsenal. When a watch brand goes ‘mainstream’ within the enthusiast community, it brings with it a significant amount of power within the watch world. But it’s usually easier said than done; scant few brands have managed to capture the attention of both hardcore enthusiasts and luxury lovers at the same time. Piaget is a brand that has perennially clung to the fringes of that audience. In the past, they hadn’t been able to tap into the enthusiast crowd with the same level of magnitude as some of their peers in Richemont. While one can easily point the finger towards characteristics like ultra-luxury and exclusivity, it hasn’t stopped other brands of a similar calibre from breaking through. So if not that, then what? Perhaps it’s due to a lack of distinctive visual identity, which in recent years has begun to change. While fans of the ...