SJX Watches
Chanel Watch Design Chief on Reimagining the J12
Perhaps the most successful ladies’ watch design of the 21st century, the all-ceramic J12 made Chanel a significantly player in watchmaking. After a run of nearly 20 years, the first generation J12 finally bowed out at Baselworld 2019, where it was replaced by the new J12. Possessed of not just a new design, but a “manufacture” movement produced by a joint venture of Chanel and Tudor, the new J12 is a major event for Chanel not just because it will sell in vast numbers, but because it’s the first entry-level watch powered by proprietary movement. The man behind the revamp of Chanel’s star wristwatch is Arnaud Chastaingt, a modest man with a keen eye for detail who leads the Chanel Watchmaking Creation Studio. A graduate of two Paris-based design schools, the École des Arts Appliqués and Strate School of Design, Mr Chastaingt spent a decade styling watches at Cartier before joining heading across the city to Chanel. The Calibre 1 inside the Monsieur de Chanel Since starting at Chanel in 2013, Mr Chastaingt has overseen a slew of new designs, most notably the brand’s first in-house, high-end men’s watch, the Monsieur de Chanel (which really impressed me at its launch). Unlike most watch designers, Mr Chastaingt oversees the design of the entire watch, including the movement, explaining why Chanel’s own movements share a distinctive house style centred on repeating circles. I recently spoke with Mr Chastaingt explain the genesis of the J12. He wa...
