Worn & Wound
Bell & Ross Looks to the Motorcycle World for their Latest, the BR 03-94 Blacktrack
One of my favorite episodes of Seinfeld is “The Chicken Roaster,” the eighth episode of season 8. You probably remember this one: it involves a Kenny Rogers Roasters restaurant opening across the street from Kramer’s apartment, and eventually he switches apartments with Jerry to get some sleep (because obviously the big neon sign is keeping him up all night) which leads to some of the funniest moments in the history of the show (Jerry’s recollection of a late night phone call with Bob Sacamano will always stay with me). But the B-plot is great, too. It follows George and his saga with a Russian hat, intentionally left behind in the apartment of the woman who sold it to him, who of course he tries to date. This is a trick, he explains, to keep her interested. Like a jingle you can’t get out of your head. And that’s kind of how I feel about Bell & Ross. They have worked their way into my brain like a catchy pop song. They’re a mainstream brand that is capable of doing some truly weird stuff, and as someone who spends a lot of time observing and thinking about industry trends, I just find that fascinating. Their latest, the BR 03-94 Blacktrack, is squarely in the weird category, and a rare collaboration with an outside designer, Sacha Lakic. Lakic is known primarily for being the founder of Blacktrack, a Luxembourg based maker of custom cafe racers and other motorcycles. The new BR 03-94 takes specific inspiration from his BT-06 motorcycle, which can be seen p...
