Worn & Wound
The Doxa Sub 200T Diamonds: What Happens When You Shrink It, Pink It, and Bling It
Late last month, Doxa – the reigning cushion case champ and many divers’ brand of choice – released a dazzling new line of Sub 200T references. Media coverage has been sparse. This isn’t really surprising, as the new drop is… a lot to take in. Even though many journalists in the industry appear to be reserving their judgment thus far of the new Doxa Diamonds, social media users are happy to fill in the vacuum with their no-holds-barred opinions. There seem to be a few discussions happening on various watch forums, but the real heartbeat of public opinion can be found amongst the Instagram comments on Doxa’s official brand posts. In case anyone is removed from the world of the socials, allow me to pick a few gems for your reading pleasure: “This is an abomination.” “April fool’s territory.” And, my personal favorite, “Cousteau and Cussler are rolling in their graves.” These are found, of course, in between a punctuating handful of green seasick emojis that really work to tie together the whole sentiment. In sum, Doxa fans think this new series is a swing and a miss for the brand. The drop is clearly reaching for a different market segment than Doxa’s typical consumer base. Though the move into jewels may bring more female buyers into the fold, it’s important to mention that some of the models wearing the Diamonds watches in Doxa’s marketing materials are men. This indicates the new line is meant for all and shouldn’t be relegated to the d...
