Results for Le Sentier

I’ll Never Own It, but AP’s 38mm Royal Oak Chronograph Finally Feels Right

A broke watch snob’s take on why the Audemars Piguet 38mm Royal Oak Chronograph finally makes sense, even if ownership is never on the table.

Portrait – Speaking to Bernard Van Ormelingen and Bernard Braboretz, the Watchmaking Duo Behind L’Atelier Bernard

Although some might argue it has never lost its touch, it must be said that the independent watchmaking scene feels rejuvenated and stronger than ever. Just a couple of years ago, creative souls looking to make a name for themselves struggled to find traction and lure collectors to make their dream come true. Established names […]

Revolution Awards 2025: Best Astronomical Watch - Vacheron Constantin Les Cabinotiers Solaria Ultra Grande Complication La Première

Inside Chopard’s Most Complex Watch Ever: The L.U.C Grand Strike 2025 with Sapphire Crystal Gongs

Resonant Sound: Chopard’s L.U.C Grand Strike

This auditory masterpiece from the Geneva‑based watchmaker is not only an exquisite example of the sonic haute horological state-of-the-art, but is also the most complicated watch ever created in the 30‑year journey of Chopard’s movement manufacture.

LVMH Watch Week 2026: L’Epée Introduces the La Regatta Clock

In-Depth: Up Close And Personal With The Vacheron Constantin La Quête Du Temps Clock With Automaton

A further look at one of Vacheron's most ambitious collaborative projects to date.

Year in Review: the Changing Shape of Watch Media, and the Center of Watch Culture

It’s the end of the year, which means it’s the one time on the calendar when you the reader will be able to stand a little naval gazing about the state of watch media. Look, it’s my job to reflect on this stuff constantly, but I also know that in practical terms, it’s not really something most watch enthusiasts necessarily want to hear about. When it comes to our readership one thing is overwhelmingly true: it really is about the watches, and the data bears that out. But it’s also impossible to ignore the titanic shift in how all of this works.  Artificial intelligence has fundamentally changed how enthusiasts and collectors interact with watch “stuff” on the internet and social media. Even if you’re not actively using ChatGPT or other services to get your watch related questions answered, it’s happening in the background constantly in ways you may or may not realize. Your search results no longer bring you to websites like ours, but spit out summaries answering your queries that draw from our articles and those of our peers. And the reels and posts (but mostly reels – who’s making static posts these days besides me?) that you see on Instagram are fed to you by an AI fueled algorithm. Is it showing you what you actually want to see? Hard to say.  To that point, a brief aside: have you seen the new feature in Instagram that tells you what your algorithm is feeding you? It’s fascinating(?) but also probably a little useless. Mine says I’m interest...

Holiday Horology: Something old, Something new, Something special - Sheng Lee, Digital Writer

The Lord Elgin “Chevron” Direct Read 7775 Jump Hour: Mid-Century Watch Design at Its Peak

Never has there been a more attention-grabbing timepiece in my watch box than the Lord Elgin Direct Read 7775, commonly nicknamed the Chevron by enthusiasts. Every collector has a watch (or two, or three, or four, or five, or…) they’ve always wanted to add to their collection but can’t, for reasons like price, availability, or both. The Chevron has been near the top of my list for many years. When it was released to the public in 1957, it cost customers $79.50, the equivalent of roughly $917.67 in 2025. While fortunately not fetching that price on the market currently, a rough condition example can still set a collector back hundreds of dollars. The disheartening state of my wallet has made acquiring one infeasible and, even more so, impractical. However, when I saw a Chevron in good condition pop up on eBay for a solid price a few months ago, a good friend of mine and I worked out a deal to acquire it and finally add one to my collection (thanks again, Mike!). Now, with an example of my own, I can rest assured knowing that my years of yearning were not in vain–this watch is truly a joy to own.  History and Rundown on the Direct Reading Line When my love for the Chevron model first began, very little information regarding the watch’s history was available online. Outside of the occasional blog post or auction listing, there were no published articles or deep dives available (or at least easily locatable). Research conducted for this article was sparked when I ca...

Introducing – Inspired by Sandro Botticelli’s Birth of Venus, Konstantin Chaykin’s Venus Spices Things Up a Bit

It’s often said that art imitates art, and in the case of Konstantin Chaykin’s latest Wristmon, it hits the nail on the head. The Wristmon series started with the now-famous Joker watch and has turned into an original and whimsical series of humanoid or animalistic-looking watches. Chaykin now turns to one of the most famous […]

The Revolutionary List : The Icons of 21st Century Watchmaking

Parmigiani Marks Founder’s Birthday with La Ravenale Minute Repeater

Insight: Shaping the Rolex Identity with a Century of Strategic Positioning

The marketing history of Rolex shows a brand building its public face step by step through symbols, carefully chosen moments, and tightly controlled messages. From its beginnings in 1905, Rolex shaped a clear, recognisable image, with a strong emphasis on visibility, control and consistency. The company spent real effort defining what the name Rolex should evoke and how that image would appear in print, in shop windows and on people’s wrists. Where many watchmakers leaned on language around heritage and handcraft, Rolex developed a communication style rooted in achievement, trust and broad recognition. The brand favoured association: with pilots, swimmers, climbers, tennis players, orchestras, laboratories and prize-giving institutions. Sponsorships, endorsements and even model names formed a linked pattern, presenting the Rolex watch as the natural companion of records, frontiers and public success. Hans Wilsdorf, the founder, treated promotion and product as parts of the same task. He saw that a claim about performance gained weight when tied to a visible test or public event, and that reputation could grow through displays of endurance, accuracy and elegance under pressure. The waterproof Oyster case, observatory trials, Channel swims, aviation flights and Himalayan expeditions all served as stages on which the watch and the story moved together. Across the decades this approach produced one of the most coherent brand stories in modern watchmaking. Through long-standi...

In-Depth – The Back-To-Basics-Watch of Roger Dubuis, the Hommage La Placide

Roger Dubuis is a name that can be seen from different angles. It is one of these names that feels twofold in the collecting community. One side of the name refers to the man himself, a talented watchmaker who, back in the 1990s, created his eponymous independent brand, with early-production watches becoming highly collectable youngtimer […]

Introducing: Chopard Reveals Its Most Complicated Chiming Watch To Date With The L.U.C Grand Strike

The ultimate evolution of Chopard's chiming complications incorporates a minute repeater, grande sonnerie, petite sonnerie, and more in a brand-new caliber with dual certifications.

Introducing La Vallée COSMO

L.Leroy Osmior Bal du Temps: A return to the ballroom of complications

Making Time: La Fabrique du Temps Louis Vuitton

In-Depth: Center Seconds, Small Seconds, And Mechanical Fauxtina

For centuries, small seconds were the only game in town. Today, they're an endangered species … kind of.

Introducing: Roger Dubuis Marks 30 Years With The Hommage La Placide

Thirty years in, the Maison celebrates its origins with a tribute to its founder.

The Breguet Tradition: A Modern Interpretation of 18th-Century Watchmaking

Business News: LVMH Buys Minority Stake In Swiss Movement Maker La Joux-Perret From Japan's Citizen Group

Deal for minority stake gives luxury giant access to Swiss-made watch movements at a significant scale and comes as the industry consolidates.

Industry News – LVMH Watches Division Acquires a Strategic Stake in Swiss Movement Maker La Joux-Perret

In a press release issued just a few hours ago, the LVMH Watches Division announced having acquired a minority stake in yet another key player in the Swiss watch industry. As a reminder, the LVMH Watches Division comprises brands Hublot, TAG Heuer and Zenith and is under the direction of Jean-Christophe Babin, also CEO of […]

Introducing – Roger Dubuis is Back to Classic Designs, with the new Hommage La Placide Perpetual Calendar

For many years, you’ve probably known Roger Dubuis for its bold, angular watches with openworked movements and tourbillon(s), most of them under the Excalibur collection. And while most are technically very impressive, this isn’t exactly the style that Mister Dubuis defined when he created the brand in the mid-1990s. The earliest watches, known as the […]

Casio Just Dropped the Coolest $70 Watch You’ll See This Year

The Casio Vintage AQ-240E is a new analog-digital watch with retro styling, compact dimensions, and a stainless steel build-all for under $70.

Aziz Ansari Puts A 1978 Rolex Daytona Center Stage In 'Good Fortune'

In his feature directorial debut, Ansari gives a vintage Rolex Daytona a starring role-and teams up with Craft + Tailored's Cameron Barr to make it all real.

Showcasing Incredible Watches You May Have Never Seen With Kevin O'Lea

Teddy Baldassarre is an authorized luxury watch retailer of brands like TUDOR, OMEGA, IWC, Grand Seiko, Breitling, Blancpain, Glashütte Original, Zenith, Longines, ORIS, MIDO, Tissot, Hamilton, NOMOS Glashütte, Baume & Mercier, and more.

How L.Leroy Became The Watchmaker To Kings And Queens

Remembering Günter Blümlein: an icon of the century

Today marks the 24th anniversary of the death of Günter Blümlein. Let us take a moment to remember this great man, whom I am privilaged to know.