Seiko 5 Contest Winner Makes it into Production
Announced by Seiko almost a year ago, the Custom Watch Beatmaker was an online contest to design the brand’s next sports watch. Seiko just unveiled the winner – which has been brought to life as a limited edition – the Seiko 5 Sports Custom Watch Beatmaker 2021. A surprisingly clean design, the winner has a gold dial circled by a “Pepsi” bezel. It was one of about 50,000 submissions, but it won by a surprisingly large margin of 8.5 million votes out of a 16 million-vote total – possibly due to a group effort by a forum dedicated to Seiko. Initial thoughts The Custom Watch Beatmaker contest was in many ways an official acknowledgment of the Seiko “mods” community that pursue aftermarket customisation of Seiko watches. It’s uncommon for a big brand to do so, though the contest was centred on the Seiko 5 Sports, the brand’s entry-level mechanical watch. But Seiko itself has changed the landscape since the contest was announced in October 2020. The brand has since launched numerous Seiko 5 Sports “crossover” editions featuring Japanese pop-culture themes, resulting in watches far from the average Seiko 5. In comparison, the contest edition seems less special, at least from an aesthetic perspective, since it’s basically rearranged the colours of a few elements instead of being an all-new design. Still, compared to the regular-production Seiko 5 Sports, the Beatmaker edition stands out. The gold, sunburst dial on a dive-style watch is uncommon, not to...
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