SJX Watches
Editorial: Reflections on Dubai Watch Week 2025
Dubai Watch Week (DWW) returned for its seventh edition with a scale and ambition that surpassed every prior year. Staged in Burj Park under the shadow of the Burj Khalifa, the fair brought together 90 brands - roughly 60% more than the last edition in 2023 - and welcomed a remarkable 49,000 visitors over five days, up from just 23,000 two years ago. It was a week of new launches, discussion, and serendipitous encounters, all set against the backdrop of a temporary venue built in just six weeks but executed with the polish of a world-class exhibition. The mood was upbeat. Despite a challenging market environment, the energy at DWW suggested a resilient, forward-looking industry. Notable figures attended, including Dubai’s ruler His Highness Sheikh Mohammed bin Rashid Al Maktoum and Rolex chief executive Jean-Frédéric Dufour, further signalling the fair’s growing stature under the leadership of the event’s chief executive, Hind Seddiqi. This year’s event was held in Burj Park, which contributed to the jubilant atmosphere. Image – Dubai Watch Week Initial thoughts Rome wasn’t built in a day, but the impressive DWW venue was erected in just six weeks. The new Burj Park setting transformed a simple strip of waterfront into a miniature city, complete with large air-conditioned structures, full-service restaurants, and a visual identity befitting a major fair. Step outside at night and you were greeted with the laser shows of the Burj Khalifa reflected across t...
