Teddy Baldassarre
Certina Watches Review: History and Highlights from the Modern Collect
Certina is a watch brand that may be fairly new to you, especially if you live in the United States, where distribution has been limited to non-existent over the past several decades. In actuality, however, Certina is among the oldest Swiss watch brands currently in operation and today represents an appealing and perhaps underrated option in the arena of stylish sports watches that are solidly built yet priced affordably. The Kurth Brothers, Grana, and the Dirty Dozen Certina has its origins in 1888, when two Swiss brothers, Adolf and Alfred Kurth, set up a watchmaking workshop in an annex to their family home in the town of Grenchen (above). Initially, the brothers made movements and parts that they supplied to other watch companies in the region, but by 1906 they were making enough of their own complete timepieces that they introduced a brand name: Grana, which was a shortened version of the Latin word “Granatus,” referring to Grenchen. The early Grana watches found success, but for several years the Kurth brothers continued to also make and supply movements to other companies; the name “Certina” - another Latin-derived word, from “certus,” for “sure” or “certain” - began appearing on the company’s timepieces throughout the 1930s. The name, which was also easier to pronounce than “Grana” in more languages, was registered in 1933 and eventually became the company’s sole name in 1949. Few Grana watches are remembered as milestones today, i...
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