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Marketing guru explains why the MoonSwatch was a genius co-branding move Time+Tide
Omega Apr 9, 2022

Marketing guru explains why the MoonSwatch was a genius co-branding move

Last week at Watches & Wonders, I suspect that the watch that was discussed most regularly and with most animation wasn’t even released at the show. Countless times over dinners or drinks, I heard the subject of the MoonSwatch pop up and everyone had an opinion on the shock collaboration between Omega and Swatch. Some … ContinuedThe post Marketing guru explains why the MoonSwatch was a genius co-branding move appeared first on Time+Tide Watches.

The Jaeger-LeCoultre Polaris combines innovation with elegance Time+Tide
Jaeger-LeCoultre Polaris combines innovation Apr 9, 2022

The Jaeger-LeCoultre Polaris combines innovation with elegance

You’d be forgiven if you thought that Jaeger-LeCoultre was only about their stellar movements, or the case-flipping Reverso watch. True, the Reverso is an icon of design, and their movements are so renowned that they’ve powered countless other brands’ finest timepieces, but there’s much more to JLC. So much more. For instance, one of the … ContinuedThe post The Jaeger-LeCoultre Polaris combines innovation with elegance appeared first on Time+Tide Watches.

VIDEO: From a slimline flying tourbillon to a retro stunner in green – the Chopard 2022 releases Time+Tide
Chopard 2022 releases If variety Apr 8, 2022

VIDEO: From a slimline flying tourbillon to a retro stunner in green – the Chopard 2022 releases

If variety is the spice of life, Chopard broke out the chilli sauce for Watches & Wonders 2022.  Their large range of releases covered a variety of genres while maintaining that upper-class character we expect from the famed Swiss watchmaker. Whether it was a complicated addition to a collection, a brand-new take on a retro … ContinuedThe post VIDEO: From a slimline flying tourbillon to a retro stunner in green – the Chopard 2022 releases appeared first on Time+Tide Watches.

WATCH CONFESSIONS: “My watch buying has got out of control – I must’ve spent $2 million” Time+Tide
Oris ed dealers Apr 7, 2022

WATCH CONFESSIONS: “My watch buying has got out of control – I must’ve spent $2 million”

EDITOR’S NOTE: Grim pragmatism ensures the watch world is not big on public candour. Retailers are totally dependent on the watch brands to secure the most lucrative stock. Buyers are dependent on the whims of their authorised dealers in order to buy in-demand models. The watch media meanwhile is still largely dependent on advertising dollars, so … ContinuedThe post WATCH CONFESSIONS: “My watch buying has got out of control – I must’ve spent $2 million” appeared first on Time+Tide Watches.

VIDEO: Ingenuity meets head-turning design in the Parmigiani Fleurier collection Time+Tide
Parmigiani Fleurier collection Parmigiani Fleurier Apr 7, 2022

VIDEO: Ingenuity meets head-turning design in the Parmigiani Fleurier collection

Parmigiani Fleurier is one of those hidden-gem brands that somehow remains out of the spotlight, yet permeates luxury watch culture in almost every sphere. Whether it be a watch on the wrist of a celebrity or the movement inside another maker’s timepiece, the Parmigiani name will crop up again and again. This year, their true … ContinuedThe post VIDEO: Ingenuity meets head-turning design in the Parmigiani Fleurier collection appeared first on Time+Tide Watches.

INTRODUCING: TAG Heuer’s Connected Calibre E4 Golf Edition will put you on the fairway to heaven Time+Tide
TAG Heuer s Connected Calibre E4 Apr 7, 2022

INTRODUCING: TAG Heuer’s Connected Calibre E4 Golf Edition will put you on the fairway to heaven

Last week, TAG Heuer’s Managing Director of their Connected Watch, Teddy Florent, shared a remarkable statistic with Time+Tide. According to the brand’s research, he told us, 20 per cent of TAG Heuer Connected Watch wearers play golf – more than any other sport.  This insightful snippet informs the brand’s latest release.  Hot on the heels … ContinuedThe post INTRODUCING: TAG Heuer’s Connected Calibre E4 Golf Edition will put you on the fairway to heaven appeared first on Time+Tide Watches.

VIDEO: Jaeger-LeCoultre introduce a brand new complication inspired by shooting stars Time+Tide
Jaeger-LeCoultre introduce Apr 6, 2022

VIDEO: Jaeger-LeCoultre introduce a brand new complication inspired by shooting stars

This is a year of celestial celebration for Jaeger-LeCoultre with “The Stellar Odyssey” collection paying tribute to the centuries-old marriage of astronomy and horology in the most breathtaking ways. A few examples of Jaeger-LeCoultre’s Watches & Wonders releases truly stand out from the crowd, such as the Jaeger-LeCoultre Master Hybris Artistica Calibre 945 Galaxia and … ContinuedThe post VIDEO: Jaeger-LeCoultre introduce a brand new complication inspired by shooting stars appeared first on Time+Tide Watches.

INTRODUCING – The new Czapek Antarctique Rattrapante Ice Blue is cool… really cool Time+Tide
Parmigiani Fleurier Apr 6, 2022

INTRODUCING – The new Czapek Antarctique Rattrapante Ice Blue is cool… really cool

I’m sure that all of us have seen our fair share of integrated-bracelet sports watches, but if any of them were worth another look, the Czapek Antarctique Rattrapante certainly is. With a new “Ice Blue” colourway, it offers better contrast than its predecessor, and offers fierce competition against the likes of Parmigiani Fleurier and Bulgari. … ContinuedThe post INTRODUCING – The new Czapek Antarctique Rattrapante Ice Blue is cool… really cool appeared first on Time+Tide Watches.

INTRODUCING – Vacheron Constantin Overseas Perpetual Calendar Ultra-Thin Skeleton Time+Tide
Vacheron Constantin Overseas Perpetual Calendar Ultra-Thin Apr 6, 2022

INTRODUCING – Vacheron Constantin Overseas Perpetual Calendar Ultra-Thin Skeleton

Gloriously blending modern design and classic watchmaking savoir-faire, the Vacheron Constantin Overseas Perpetual Calendar Ultra-Thin Skeleton screams grail watch in any situation. It sits at the pinnacle of Vacheron Constantin’s Overseas lineup and deserves its place in the pantheon of the complicated sports watch. Housing a beautifully executed skeletonised perpetual calendar calibre in a case … ContinuedThe post INTRODUCING – Vacheron Constantin Overseas Perpetual Calendar Ultra-Thin Skeleton appeared first on Time+Tide Watches.

VIDEO: The Oris Propilot X get a revamp and some fresh new colours Time+Tide
Oris Propilot X get Apr 5, 2022

VIDEO: The Oris Propilot X get a revamp and some fresh new colours

The ProPilot from Oris has long been a bit of a side character for the brand, with the aviation-inspired look having a fairly niche appeal when mixed with the smart-casual dial, hands and knurled bezel. Now, the Oris ProPilot X completely revamps the series with a new, cohesive design language filled with bold edges, the … ContinuedThe post VIDEO: The Oris Propilot X get a revamp and some fresh new colours appeared first on Time+Tide Watches.

Shock news: Zenith Defy Classic collection to be discontinued by end of 2022 Time+Tide
Zenith Defy Classic collection Apr 4, 2022

Shock news: Zenith Defy Classic collection to be discontinued by end of 2022

“Sometimes we have to make a tough decision,” Zenith CEO Julien Tornare tells Andrew in a bombshell revelation in this video. “We decided to stop producing the Defy Classic.” Suffice to say, this is a big call because the Zenith Defy Classic is a great watch on multiple levels. It’s sporty but sleek, practical yet … ContinuedThe post Shock news: Zenith Defy Classic collection to be discontinued by end of 2022 appeared first on Time+Tide Watches.

VIDEO: Diving into Panerai’s retooled Submersible Range at Watches & Wonders 2022 Time+Tide
Panerai s retooled Submersible Range Apr 4, 2022

VIDEO: Diving into Panerai’s retooled Submersible Range at Watches & Wonders 2022

The Submersible has always been Panerai’s hardcore tool watch since it launched as its own standalone collection in 2019. With some of Panerai’s other collections moving into a dressier and probably drier setting, the Submersible line has remained 100% tool watch. The 2022 novelties sees a new middle ground for the Panerai Submersible range, introducing … ContinuedThe post VIDEO: Diving into Panerai’s retooled Submersible Range at Watches & Wonders 2022 appeared first on Time+Tide Watches.

VIDEO: Cartier plays their greatest hits album along with a few new surprises… Time+Tide
Cartier plays their greatest hits Apr 3, 2022

VIDEO: Cartier plays their greatest hits album along with a few new surprises…

The Cartier Tank really needs no introduction, it is one of the few pieces that truly deserves icon status. But this year’s novelties from the Parisian powerhouse served up some worthy pieces that continue Cartier’s hot streak over the last couple of years. New additions to the Must and Pasha collections got Zach and Ricardo … ContinuedThe post VIDEO: Cartier plays their greatest hits album along with a few new surprises… appeared first on Time+Tide Watches.

VIDEO: Head to head – what’s the best Patek Philippe release of Watches & Wonders? Time+Tide
Patek Philippe release Apr 3, 2022

VIDEO: Head to head – what’s the best Patek Philippe release of Watches & Wonders?

“We’re here at the pinnacle of watchmaking – the top tier of the holy trinity!” That’s how Zach introduces Patek Philippe in this video with Ricardo that mulls over the brand’s best release of Watches & Wonders. And as you can quickly tell from his liberal use of superlatives – he’s pretty excited. But when it … ContinuedThe post VIDEO: Head to head – what’s the best Patek Philippe release of Watches & Wonders? appeared first on Time+Tide Watches.

Chopard Unveils Alpine Eagle Flying Tourbillon At Watches And Wonders 2022 Quill & Pad
Chopard Unveils Alpine Eagle Flying Apr 2, 2022

Chopard Unveils Alpine Eagle Flying Tourbillon At Watches And Wonders 2022

At Watches and Wonders 2022, Chopard unveiled another Alpine Eagle, this time with a sophisticated escapement: a flying tourbillon. While not too long ago the high-end market seemed to be flooded with this tiny whirlwind, that no longer seems to be the case. And Sabine Zwettler thinks that there could not be a better place for a new flying tourbillon than the “Aletsch” blue dial of the Alpine Eagle.

VIDEO: Zenith doubles down on the Chronomaster Sport line Time+Tide
Zenith doubles down Apr 2, 2022

VIDEO: Zenith doubles down on the Chronomaster Sport line

Last year, Zenith’s Head of Product, Romain Marietta admitted he was “shocked” by the runaway success of the Chronomaster Sport. “We knew it would be big, but not this big,” he told us. Frankly, at Time+Tide we were less surprised by the wave of excitement engulfing this ceramic-bezelled beauty. After all, Zenith had effectively created … ContinuedThe post VIDEO: Zenith doubles down on the Chronomaster Sport line appeared first on Time+Tide Watches.

Bell & Ross Introduces the BR 03-94 Multimeter SJX Watches
Bell & Ross Introduces Apr 2, 2022

Bell & Ross Introduces the BR 03-94 Multimeter

Bell & Ross is back with another square instrument watch in black ceramic, but this time taking a sharp turn away from its traditional emphasis on no-nonsense, military-inspired style. Instantly different from the typical B&R; offering, the BR 03-94 Multimeter prioritises colours and shapes, sacrificing the legibility in favour of style – which is not actually a bad thing. Initial thoughts The BR 03-94 Multimeter is ostensibly an instrument. The multi-scale dial can measure heart rate, respirations, or speed of travel for three forms of locomotion. But that’s how it works in theory. It’s filled with an overload of colours, letters, and numbers, providing the wearer with five different scales to go with the chronograph, including three types of tachymetric scales, one each for running, biking, and driving. Admittedly all that is more for aesthetic effect that practical usage. The dial isn’t the easiest to read, especially when driving or biking, but it certainly looks cool. It’s strikingly different from the usual military-inspired look of B&R;, which can be monotonous. Multi-scale The various scales on the dial are highlighted in different colours – orange, bottle green, white, pale green and forest green. And each scale is accompanied by its own base and unit indicator, so the wearer can use the watch as a measuring device when the scale is read in tandem with the running chronograph seconds hand. While the look is poles apart from the fighter jet instrument o...

VIDEO: IWC boss Chris Grainger-Herr is the watch world’s most energetic man Time+Tide
IWC boss Chris Grainger-Herr Apr 2, 2022

VIDEO: IWC boss Chris Grainger-Herr is the watch world’s most energetic man

“Look how fast Chris Grainger-Herr walks!” Andrew exclaims at one point in this video as he follows the IWC boss into his booth. It’s a throwaway line but it’s actually instructive, because Chris would appear to be the watch world’s most energetic man. His exploits yesterday offer the perfect example. One moment he’s casually welcoming … ContinuedThe post VIDEO: IWC boss Chris Grainger-Herr is the watch world’s most energetic man appeared first on Time+Tide Watches.

F.P. Journe Revives the Vagabondage I – with a Few Tweaks SJX Watches
F.P. Journe Revives Apr 1, 2022

F.P. Journe Revives the Vagabondage I – with a Few Tweaks

One of the most unusual amongst F.P. Journe’s offerings, the Vagabondage I was the first of a trio that combined a tortue case with an unconventional time display, along with dials that feature no branding at all. Launched in 2004 and long gone from the brand’s catalogue, the Vagabondage I now makes a return with a new case, dial, and movement – all of which are improved over the original. Initial thoughts The original Vagabondage I was interesting because of its wandering, jumping hour display, along with the central balance wheel visible on the dial. Eighteen years later the new Vagabondage I is interesting for the same reason, because it is essentially the same watch. While the new Vagabondage I has been updated in several ways, ranging from a larger case to a new movement, it retains the familiar look. That also means it looks like a watch from the early 2000s with a slightly dated air compared to most wandering hours on the market today. But that’s exactly what makes it cool. It is an old idea but one that has been improved in just the right ways. Most important amongst them is the case, which wider and longer than the original, giving it dimensions almost identical to the Vagabondage II and III. It still remains elegant and wearable, but the new case size is more appealing than that of the original, which is a little too small. Inching forward Fans of the brand will be familiar with the story of the Vagabondage, but here’s a quick recap: it start with a on...

The Tudor Black Bay Pro – first impressions from a die-hard Tudor fan Time+Tide
Tudor Black Bay Pro – Apr 1, 2022

The Tudor Black Bay Pro – first impressions from a die-hard Tudor fan

What Tudor would release at this year’s Watches and Wonders was one of the big talking points among collectors and enthusiasts. The sister brand to Rolex has built a reputation for unexpected releases. Think the Tudor North Flag or Black Bay P01. Tudor, once again, did not disappoint. The brand’s release of a 39mm true … ContinuedThe post The Tudor Black Bay Pro – first impressions from a die-hard Tudor fan appeared first on Time+Tide Watches.

WATCHES & WONDERS – Parmigiani dazzles with a ground-breaking GMT complication Time+Tide
Apr 1, 2022

WATCHES & WONDERS – Parmigiani dazzles with a ground-breaking GMT complication

Editor’s Note: Watches & Wonders is the biggest watch fair of the year, and, with nearly 40 brands presenting, there is a ton of ground to cover. So, for your convenience, we’re offering a quick overview of each brand’s new novelties – touching on each new reference or collection and their headlining points. Stay tuned … ContinuedThe post WATCHES & WONDERS – Parmigiani dazzles with a ground-breaking GMT complication appeared first on Time+Tide Watches.

VIDEO: Zach and Ricardo react to the new Tudor releases from Watches & Wonders Time+Tide
Tudor releases from Watches & Mar 31, 2022

VIDEO: Zach and Ricardo react to the new Tudor releases from Watches & Wonders

Editor’s Note: Watches & Wonders is the biggest watch fair of the year and, with nearly 40 brands presenting, there is a ton of ground to cover. So, for your convenience, we’re offering a quick overview of each brand’s new novelties – touching on each new reference or collection and their headlining points. Stay tuned … ContinuedThe post VIDEO: Zach and Ricardo react to the new Tudor releases from Watches & Wonders appeared first on Time+Tide Watches.

WATCHES & WONDERS: Patek Philippe remind us there’s more to life than sport watches Time+Tide
Patek Philippe remind us there’s more Mar 31, 2022

WATCHES & WONDERS: Patek Philippe remind us there’s more to life than sport watches

Editor’s Note: Watches & Wonders means a bombardment of fresh releases, so we’re offering a quick overview of each brand’s new novelties – touching on each new reference or collection and their headlining points. Stay tuned throughout the week for deeper coverage, some of which will include live pics and our hands-on perspective. But for … ContinuedThe post WATCHES & WONDERS: Patek Philippe remind us there’s more to life than sport watches appeared first on Time+Tide Watches.

WATCHES & WONDERS – It’s a whitewash! The DOXA Whitepearl expands into multiple forms Time+Tide
Doxa Whitepearl expands into multiple Mar 31, 2022

WATCHES & WONDERS – It’s a whitewash! The DOXA Whitepearl expands into multiple forms

Following the resounding success of the entry-level SUB 200 Whitepearl colourway, DOXA applies a lick of fresh white paint across its model range. Spanning five different models, the white colour departs from the usual neon we’ve grown accustomed to from DOXA, for a more classic, yet ever-legible, look. SUB 300 Carbon COSC Whitepearl A 42.5mm … ContinuedThe post WATCHES & WONDERS – It’s a whitewash! The DOXA Whitepearl expands into multiple forms appeared first on Time+Tide Watches.

Rolex Introduces the Revamped Air King Ref. 126900 SJX Watches
Rolex Introduces Mar 30, 2022

Rolex Introduces the Revamped Air King Ref. 126900

In a teaser before Watches & Wonders 2022, Rolex published a partial image of a watch with a smooth, fixed bezel and crown guards – a combination of features found in no current model at the time. It was the all-new Air King ref. 126900 that gained a redesigned case and dial as well as a new bracelet and an upgraded movement. In other words, an entirely different watch, yet one that has the same spirit as its predecessor. Initial thoughts Conceptually, the Air-King is very novel for Rolex (just like the left-handed GMT-Master II) since it is the first Rolex to combine both a smooth bezel and crown guards. But it is still typically Rolex in its substantive upgrades meant to improve practicality and wearability. For instance, removing the soft iron inner cage means the case is flatter and sits better on the wrist. The new reference is powered by the cal. 3230 equipped by Rolex’s proprietary blue Parachrom hairspring. This increases magnetism resistance while helping boost power reserve to about 70 hours, an upgrade from the 48 hours of the cal. 3131 found in the outgoing model. Overall, the revamp of the Air-King is more practical than aesthetic since the look largely remains intact, although the watch does feel a bit more sculpted and refined. Having had the opportunity to experience the actual watch, it looks and feels excellent on the wrist. Thoroughly updated All of the design tweaks to the Air-King serve to make it more sporty. The highlight is certainly the crow...

TAG Heuer puts the novel in novelty with new tourbillon chronograph cased in diamond-set aluminum Time+Tide
TAG Heuer puts Mar 30, 2022

TAG Heuer puts the novel in novelty with new tourbillon chronograph cased in diamond-set aluminum

Novelty. It is a term utilised by watch manufacturers across the board in regard to their new releases for a given period or year. But the definition of the word novelty is “the quality of being new, original, or unusual”, and, if we are being honest, more often than not we find brands introducing the … ContinuedThe post TAG Heuer puts the novel in novelty with new tourbillon chronograph cased in diamond-set aluminum appeared first on Time+Tide Watches.

WATCHES & WONDERS: Rolex drops some big surprises amongst its novelties for 2022 Time+Tide
Rolex drops some big surprises Mar 30, 2022

WATCHES & WONDERS: Rolex drops some big surprises amongst its novelties for 2022

Editor’s Note: Watches & Wonders is the biggest watch fair of the year and, with nearly 40 brands presenting, there is a ton of ground to cover. So, for your convenience, we’re offering a quick overview of each brand’s novelties – touching on each new reference or collection and their headlining points. Stay tuned throughout … ContinuedThe post WATCHES & WONDERS: Rolex drops some big surprises amongst its novelties for 2022 appeared first on Time+Tide Watches.