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Business News: Swiss Watch Exports Moderate Decline While China Powers Ahead SJX Watches
Aug 20, 2020

Business News: Swiss Watch Exports Moderate Decline While China Powers Ahead

Having just published its monthly report on Swiss watch exports, the Federation of the Swiss Watch Industry (FH) has delivered numbers that back up what many industry insiders have been saying: China is the only bright spot in watch retail. The FH report for July 2020 indicated a moderating decline in the value of Swiss watch exports, which fell 17% for the month, half the decline in June. The biggest declines in volumes were suffered by cheaper watches, with watches priced at under CHF200 (at export value) falling by 41.5%. The number for watches priced over CHF3,000 was 11.1%. But the key takeaway was the continued recovery in China. Exports to China rose 59.1%, the second straight month of growth in the world’s largest market for Swiss watch exports. The second-largest market of the United States saw exports dip 0.6%, while the fall in exports to Hong Kong – once the world’s largest market – continued their plunge, falling 42.9% for the month.  

IN-DEPTH: A top-of-the line Seiko diver, SLA037 Vs. the lesser-seen Omega Seamaster 300, same price, different experience? Time+Tide
Tudor Black Bay Fifty-Eight While Aug 14, 2020

IN-DEPTH: A top-of-the line Seiko diver, SLA037 Vs. the lesser-seen Omega Seamaster 300, same price, different experience?

Editor’s note: Here we continue a new style of review that pits two similarly specced watches against each other, in an arena that is less touched up, and more true to the naked eye than our usual images. Last week we had a super-popular Seiko and the Tudor Black Bay Fifty-Eight. While both alike in … ContinuedThe post IN-DEPTH: A top-of-the line Seiko diver, SLA037 Vs. the lesser-seen Omega Seamaster 300, same price, different experience? appeared first on Time+Tide Watches.

RECOMMENDED READING: Apple sold nearly 10 million more watches than the entire Swiss watch industry in 2019 Time+Tide
Aug 5, 2020

RECOMMENDED READING: Apple sold nearly 10 million more watches than the entire Swiss watch industry in 2019

A few years back, I remember interviewing Jean-Claude Biver and asking how he thought smartwatches would impact the traditional watch industry. Biver insisted the innovation was positive, saying that he believed smartwatches “will bring the attention of young people back to the wrist”. In other words, they would persuade a new generation to start wearing … ContinuedThe post RECOMMENDED READING: Apple sold nearly 10 million more watches than the entire Swiss watch industry in 2019 appeared first on Time+Tide Watches.

Swiss Newcomer Norqain Introduces (Relatively) Affordable Independence 20 With Upmarket Movement Quill & Pad
Norqain Introduces Relatively Affordable Independence Jul 31, 2020

Swiss Newcomer Norqain Introduces (Relatively) Affordable Independence 20 With Upmarket Movement

Sabine Zwettler likes the flair of Norqain, a young, innovative brand bringing a fresh impulse by respecting the traditional values of the industry in general and Swiss codes in particular. She finds reading the time on this brand-new watch's unusual green dial with its charming scratches a real pleasure. What do you think?

Comparing the Halios Seaforth Bronze Vs. Baltic Aquascaphe Bronze, two giant microbrand divers for under $1000 Time+Tide
Baltic Aquascaphe Bronze two giant Jul 25, 2020

Comparing the Halios Seaforth Bronze Vs. Baltic Aquascaphe Bronze, two giant microbrand divers for under $1000

Legends are made quickly in the microbrand world. In the case of the Halios Seaforth Bronze, news of its popularity could barely keep up with the speed at which it sold out, and while rumours of a second production run have been teased since January, second-hand Seaforths in bronze have been selling for more than … ContinuedThe post Comparing the Halios Seaforth Bronze Vs. Baltic Aquascaphe Bronze, two giant microbrand divers for under $1000 appeared first on Time+Tide Watches.

MICRO MONDAYS: Meet CODE41 and their X41 AeroCarbon, this is a Swiss brand with big ambitions Time+Tide
Jul 19, 2020

MICRO MONDAYS: Meet CODE41 and their X41 AeroCarbon, this is a Swiss brand with big ambitions

When you think of microbrands, a clear picture starts to form in your mind pretty quickly. A vintage-inspired diver, powered by a Japanese NH35 movement, perhaps? Not only is this formula wildly successful, it’s become somewhat of a trope. Its popularity is justified, and it’s a wonderful way to bring fresh blood into the watchmaking … ContinuedThe post MICRO MONDAYS: Meet CODE41 and their X41 AeroCarbon, this is a Swiss brand with big ambitions appeared first on Time+Tide Watches.

H. Moser & Cie. Introduces the Pioneer Centre Seconds Swiss Mad Red SJX Watches
H. Moser & Cie Introduces Jul 17, 2020

H. Moser & Cie. Introduces the Pioneer Centre Seconds Swiss Mad Red

H. Moser & Cie. debuted its inaugural sporty watch in 2015 with the Pioneer Centre Seconds (and followed up recently with the even more sporty Streamliner). Now Pioneer Centre Seconds Swiss Mad Red with a red fumé dial joins the line up. Both the colour and name are inspired by the original Swiss Mad watch of 2017, which took its colours from the Swiss national flag. Initial thoughts As is typical of Moser’s fumé finish, the dial is immediately gripping. The graduated, smoked finish results in a colour that varies in shade depending on lighting and perspective, which adds a lot of visual appeal. Though graduated-colour dials were not invented by Moser, it has become synonymous with the brand. Moser has presented fumé dials in green and many shades of blue, but bold red finish is perhaps the most enticing to date. Although the Pioneer is technically a sports watch, the elegant styling of the dial does not translate well onto such the large, almost-43 mm case, which definitely wears and looks large on the wrist. I would have preferred a case of say, 38 mm, large enough to be a sports watch, while still complimenting the dial. Minimalism While the colour is striking, the watch itself is minimalist and no-frills in the usual Moser style, displaying only the time without any superfluous elements on the dial. Still, the dial manages to incorporate several details that add to the appeal, including faceted markers, open-worked hands, and luminous dots on the flange. De...

What is ‘Revenge Spending’ and will it save the Swiss watch industry? Time+Tide
Jun 20, 2020

What is ‘Revenge Spending’ and will it save the Swiss watch industry?

You’ve screwed up. Big time. Worse still, your partner has found out and they mad as all hell. To get their own back, said partner embarks on a demented spending spree on your joint credit card in order to punish you for your (latest) transgression. That’s what most people think “revenge spending” means. But they’re … ContinuedThe post What is ‘Revenge Spending’ and will it save the Swiss watch industry? appeared first on Time+Tide Watches.

FRIDAY WIND DOWN: Revolution and The Rake are kicking Covid’s arse, the Seiko modding craze and *eggplant emoji * Time+Tide
Girard-Perregaux HQ up Jun 18, 2020

FRIDAY WIND DOWN: Revolution and The Rake are kicking Covid’s arse, the Seiko modding craze and *eggplant emoji *

It’s been another big week of Covid-19 era life here at Time+Tide, with Zoom calls with the Girard-Perregaux HQ (up to 90 people joined in at its peak) to join in on, a live chat with Wei Koh of Revolution and the CEO of DOXA watches to discuss our involvement in the Covid-19 Solidarity Auction … ContinuedThe post FRIDAY WIND DOWN: Revolution and The Rake are kicking Covid’s arse, the Seiko modding craze and *eggplant emoji * appeared first on Time+Tide Watches.

CELEBRITY WATCH DEATH MATCH: Cristiano Ronaldo Vs. Lionel Messi, and we’re calling it a thrashing Time+Tide
May 29, 2020

CELEBRITY WATCH DEATH MATCH: Cristiano Ronaldo Vs. Lionel Messi, and we’re calling it a thrashing

Celebrity Watch Death Match is back, and we’re kicking off from the centreline with the watch collections of two of football’s biggest ever names – Cristiano Ronaldo and Lionel Messi. These two princes of the pitch have both been described as the GOATs of the modern era; however, if you’re going off stats alone, Leo … ContinuedThe post CELEBRITY WATCH DEATH MATCH: Cristiano Ronaldo Vs. Lionel Messi, and we’re calling it a thrashing appeared first on Time+Tide Watches.

Comparing and contrasting the two Bulgari Octo Finissimo ceramic models: Polished vs. Sandblasted, which is for you? Time+Tide
Bulgari Octo Finissimo ceramic models May 27, 2020

Comparing and contrasting the two Bulgari Octo Finissimo ceramic models: Polished vs. Sandblasted, which is for you?

If variety is the spice of life, Bulgari are condiment connoisseurs when it comes to the Octo Finissimo collection. Available in titanium, ceramic, carbon, sandblasted gold and now stainless steel, the many faceted cases of the range offer a dizzying array of different finishes. These external variations are hardly superficial either, they make a profound … ContinuedThe post Comparing and contrasting the two Bulgari Octo Finissimo ceramic models: Polished vs. Sandblasted, which is for you? appeared first on Time+Tide Watches.

Business News: Baselworld to be Replaced by Swiss Watch Week SJX Watches
Patek Philippe Chanel Chopard May 22, 2020

Business News: Baselworld to be Replaced by Swiss Watch Week

With Baselworld all but finished in name – with the COVID-19 pandemic having served as the catalyst for its demise – its organiser has already lined up a potential replacement, according to Swiss newspaper Handelzeitung. Events company MCH Group, which owns Baselworld and Art Basel, registered the trademark “Swiss Watch Week” in late January 2020, perhaps an indication its management already knew that Baselworld was untenable. Departing Basel, the city that the namesake watch fair had called home for decades is seen as crucial to escape the baggage and bad publicity that has dogged Baselworld. A good part of the criticism levelled at the fair concerns the opportunistic pricing imposed by restaurants, hotels, and other accommodation during the fair. The result was a slow burn that culminated in the end of Baselworld. A scene never to be seen again – the halls of Messe Basel packed with watch brands. Photo – Baselworld Once the world’s largest watch and jewellery fair, Baselworld was hit by a gradually accelerating string of departures, starting in 2018 with industry giant Swatch Group – owner of brands like Omega, Longines, and Tissot – citing the exorbitant cost of exhibiting and other city-related expenses. Swatch was followed by Seiko and others in 2019. But the fatal blow arrived in April 2020, when the fair’s biggest exhibitors – Rolex, Patek Philippe, Chanel, Chopard, and Tudor – pulled out and announced a move to a new, yet-to-be-named fair in...

Coronavirus projected to wipe out 60 ‘Swiss Made’ watch brands, while downturn surpasses Quartz Crisis and GFC Time+Tide
May 13, 2020

Coronavirus projected to wipe out 60 ‘Swiss Made’ watch brands, while downturn surpasses Quartz Crisis and GFC

Coronavirus has surpassed all previous crisis’ in terms of its negative impact on the Swiss watchmaking industry, with a 25 per cent downturn anticipated for 2020, according to a report by Bank Vontobel. This is worse than the Quartz Crisis, which saw a 15 per cent decline, and the 22 per cent downturn in the … ContinuedThe post Coronavirus projected to wipe out 60 ‘Swiss Made’ watch brands, while downturn surpasses Quartz Crisis and GFC appeared first on Time+Tide Watches.

CELEBRITY WATCH DEATH MATCH: Ellen DeGeneres Vs. Trevor Noah, a toe-to-toe bout inc. Rolex, AP and Patek Time+Tide
Rolex AP May 6, 2020

CELEBRITY WATCH DEATH MATCH: Ellen DeGeneres Vs. Trevor Noah, a toe-to-toe bout inc. Rolex, AP and Patek

Ring the bell, Celebrity Watch Death Match is back for another round of mayhem, and this time we’re squaring off two of Tinseltown’s most talented anchors, both of whom demonstrate an aficionado’s taste in timepieces – Ellen DeGeneres and Trevor Noah. These talk show hosts are known for interviewing some of the world’s biggest celebrities … ContinuedThe post CELEBRITY WATCH DEATH MATCH: Ellen DeGeneres Vs. Trevor Noah, a toe-to-toe bout inc. Rolex, AP and Patek appeared first on Time+Tide Watches.

HANDS-ON: The TAG Heuer Connected generation 3 is the Swiss and Silicon Valley doing what they do best, together Time+Tide
TAG Heuer Connected generation 3 May 3, 2020

HANDS-ON: The TAG Heuer Connected generation 3 is the Swiss and Silicon Valley doing what they do best, together

Certain expertise has always been found in specific parts of the world, creating hubs of creativity and technical innovation. So what would happen if you put the watchmaking nous of La Chaux-de-Fonds and the tech capability of Silicon Valley together into a watch? You get the TAG Heuer Connected watch, generation 3. The first generation … ContinuedThe post HANDS-ON: The TAG Heuer Connected generation 3 is the Swiss and Silicon Valley doing what they do best, together appeared first on Time+Tide Watches.

CELEBRITY WATCH DEATH MATCH: Kevin Hart Vs. Mark Wahlberg, a Patek and Rolex-only battle for the ages Time+Tide
Rolex only battle Apr 23, 2020

CELEBRITY WATCH DEATH MATCH: Kevin Hart Vs. Mark Wahlberg, a Patek and Rolex-only battle for the ages

This week’s CWDM is going to be controversial and it’s going to be subjective. There’s no way around it. These guys are Hollywood’s high-end horologists. Their collections are pure class. So get ready for some of the craziest watches on planet earth and prepare for opinions, because we all have them, and when it comes … ContinuedThe post CELEBRITY WATCH DEATH MATCH: Kevin Hart Vs. Mark Wahlberg, a Patek and Rolex-only battle for the ages appeared first on Time+Tide Watches.

Celebrity Watch Death Match – John Mayer Vs. Ed Sheeran … the rematch! Time+Tide
Apr 7, 2020

Celebrity Watch Death Match – John Mayer Vs. Ed Sheeran … the rematch!

Last week’s Celebrity Watch Death Match pushed it to the limit, as John Mayer and Ed Sheeran, according to you guys, ended in a white-knuckle draw. I called it 3-1 for Mayer, but you begged to differ. We had ourselves a 2-2 deadlock. So we were forced to clarify the rules. What happens when it’s a hung … ContinuedThe post Celebrity Watch Death Match – John Mayer Vs. Ed Sheeran … the rematch! appeared first on Time+Tide Watches.

Business News: Swiss Watch Exports Forecast to Drop 25% in 2020 SJX Watches
Patek Philippe have shut their factories Apr 6, 2020

Business News: Swiss Watch Exports Forecast to Drop 25% in 2020

Swiss private bank Vontobel has just published its highly-regarded annual report on the luxury watch industry – the news for 2020 is grim. Put together by a team led by managing director Rene Weber, the Vontobel Luxury Goods Shop predicts a 25% fall in Swiss watch exports in 2020 – the biggest drop in 50 years as a result of the COVID-19 coronavirus pandemic. A proxy for the global luxury watch market, Swiss watch exports declined 22% during the 2008 financial crisis, and recovered swiftly the year after. But during the financial crisis there were no store or factory closures, and no halt to international travel. Since mid-March most watch brands, including giants Rolex and Patek Philippe, have shut their factories, or introduced short-time work, with between 60-70% of employees at Swatch Group working reduced hours. File photo of the Rolex factory in Bienne that’s gone quiet for now. Photo – Rolex At the peak of the pandemic in China, when practically the entire country was in lockdown, Vontobel estimated February sales fell 80%, something it expects will be repeated throughout the rest of the world. And even e-commerce is not enough to alleviate the situation substantially, because of logistical challenges. The report notes that as of mid-March,”the Swiss watch industry has come to an almost global standstill.” Unsurprisingly, the bank expects the pandemic to result in a steeper fall and slower recovery for the Swiss watch industry. The bank expects a s...

CELEBRITY WATCH DEATH MATCH: John Mayer Vs. Ed Sheeran – the results Time+Tide
Apr 4, 2020

CELEBRITY WATCH DEATH MATCH: John Mayer Vs. Ed Sheeran – the results

We’ve tallied up the results from last week’s CELEBRITY WATCH DEATH MATCH: John Mayer Vs. Ed Sheeran … there’s been an upset, and it’s a big one. I declared the bout, which was mostly a Patek vs Patek punch-up, a win for the longer in the tooth collector that is John Mayer. I marked him … ContinuedThe post CELEBRITY WATCH DEATH MATCH: John Mayer Vs. Ed Sheeran – the results appeared first on Time+Tide Watches.

Swatch or Patek, what would you wear if you were President? USA vs Australian Presidents and PMs decide… Time+Tide
Swatch Apr 4, 2020

Swatch or Patek, what would you wear if you were President? USA vs Australian Presidents and PMs decide…

It’s a surprisingly vexed question. You get voted into office as a Prime Minister or President, and suddenly the public’s attention turns to your wrist. Do you continue to wear the watches you’ve worked so hard to acquire? Or do you suddenly downgrade your wrist to what you were wearing when you were in short … ContinuedThe post Swatch or Patek, what would you wear if you were President? USA vs Australian Presidents and PMs decide… appeared first on Time+Tide Watches.

CELEBRITY DEATH MATCH: John Mayer Vs. Ed Sheeran Time+Tide
Mar 30, 2020

CELEBRITY DEATH MATCH: John Mayer Vs. Ed Sheeran

Last week’s Celebrity Death Match was an absolute juggernaut, as we pitted Jay–Z’s watch collection against Drake’s in a hip-hop heavyweight showdown. And while Hova clearly decimated Champagne Papi’s collection, this week’s fight to the death is set to be one for the ages. We’re really ramping it up a notch, swapping out spitting bars … ContinuedThe post CELEBRITY DEATH MATCH: John Mayer Vs. Ed Sheeran appeared first on Time+Tide Watches.

CELEBRITY WATCH DEATH MATCH: Jay-Z Vs. Drake’s watch collection – and the winner is… Time+Tide
Mar 27, 2020

CELEBRITY WATCH DEATH MATCH: Jay-Z Vs. Drake’s watch collection – and the winner is…

Well, the results are in for the inaugural round of Celebrity Watch Death Match, and everything is coming up not just roses for Jay-Z, but “Rose Gold Concepts”. Which the man himself raps about in ‘Summer’ from the Everything Is Love album, a reference to his Royal Oak Concept Tourbillon Chronograph in 18KT Rose Gold. Hove smashed Drizzy … ContinuedThe post CELEBRITY WATCH DEATH MATCH: Jay-Z Vs. Drake’s watch collection – and the winner is… appeared first on Time+Tide Watches.

Business News: Swiss Watch Exports to Hong Kong Post Biggest Fall in 20 Years SJX Watches
Mar 19, 2020

Business News: Swiss Watch Exports to Hong Kong Post Biggest Fall in 20 Years

Trade body Federation of the Swiss Watch Industry (FH) just released its monthly export figures for Swiss watches – a proxy for the broader luxury watch market since Swiss timepieces dominate – and the February numbers are bleak. The month’s statistics illustrate two obvious trends that have shaped in the industry recently: the COVID-19 coronavirus is having a massive impact, and low-cost Swiss watches are being trounced by low-cost smartwatches. An Asian crisis, for now Compared with February last year, the value of exports globally declined by 9.2% – with export volume plunging 22.2% – but as the report notes darkly, the drop “does not yet fully reflect the actual situation in certain markets.” Unsurprisingly, the steepest declines were in the biggest Asian markets – China and Hong Kong – which suffered the worst period of the COVID-19 coronavirus pandemic in the first two months of the year. The biggest fall was in Hong Kong, where exports fell 42% – the largest monthly decline in 20 years. The city imported just CHF143m of Swiss watches, compared to CHF246m for the same month last year. Exports to China fell 51.5% to CHF73m, from CHF151m for February 2019. February was merely an acceleration of a months-long decline. For the first three months of the year, exports to Hong Kong have fallen 33% compared to the same period last year, while exports to China are down 22%. Though exports to other large markets like the United States, Singapore, and Germa...

Tudor Introduces the Pelagos “Qatar Watch Club” SJX Watches
Chopard L.U.C GMT Mar 2, 2020

Tudor Introduces the Pelagos “Qatar Watch Club”

Founded two years ago, the Qatar Watch Club (QWC) is a community of internet-savvy watch enthusiasts in the wealthy Arab nation. The club recently got together with Tudor and local watch retailer Fifty One East to create the Pelagos “Qatar Watch Club”, a limited edition of the brand’s top-spec dive watch. The second QWC edition after last year’s Chopard L.U.C GMT, the Pelagos has “Qatar” in Arabic, or “قطر‎”, on the dial at six, replacing the five lines of text on the standard model, giving it a much cleaner look. The other point of distinction is the club logo engraved on the case back. The rest of the watch is identical to the standard model, which means a titanium case rated to 500 m and a scratch-resistant, blue-ceramic bezel insert. And the watch is equipped with the MT5612 movement. A proprietary calibre produced by Kenissi, a joint venture Tudor shares with Chanel, the calibre has a 70-hour power reserve, silicon hairspring, and is an all-round strong performer, particularly at this price point. The watch is delivered in a box bearing the QWC logo, as well as an additional blue rubber strap. Only 50 were produced – the club has 50 members – and at press time all have been spoken for. QWC members at last year’s launch event for the Chopard L.U.C GMT QWC edition. Photo – QWC Key facts Tudor Pelagos Qatar Watch Club Special Edition Ref. M25600TB-0001 Diameter: 42 mm Thickness: 14.3 mm Material: Titanium Water resistance: 500 m Movement:...