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4,225 articles · 1,337 videos found · page 38 of 186

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The Pepsi Challenge: Seiko Continues their Summer of Licensing Worn & Wound
Seiko Continues their Summer Aug 6, 2025

The Pepsi Challenge: Seiko Continues their Summer of Licensing

A few months ago when Seiko unveiled their Jaws watch, I didn’t really think much of it. Jaws is one of the most popular movies ever made, and it’s celebrating a big anniversary this year. In a world where watch brands collaborate with all kinds of silly entities for all kinds of silly reasons, it seemed like a pretty normal release. Then, just in the last week, Seiko announced a trio of watches bearing the Datsun name. OK, a Japanese car – a cult classic car at that – doesn’t require a whole lot of mental gymnastics to figure out. But then yesterday, when I opened Instagram over my morning coffee and saw the new Seiko “Pepsi” watches, reader I have to admit: it broke my brain a little.  At first I thought it must be a prank or a joke. Maybe Seiko’s account got hacked and one of these new AI engines built an entire marketing campaign around the most on-the-nose “collaboration” yet? But no, a little digging revealed that the two new Seiko 5 Sports watches with blue and red Pepsi bezels were indeed an endeavor bearing the name of the number 2 cola in the country. We’ve been referring to bezels in this colorway as “Pepsi” bezels for longer than I’ve been involved in the watch industry, as a hobbyist and certainly as a professional. It certainly never occurred to me that one day the beverage company would sign on as what amounts to an official partner with a watch brand. But it’s a testament to the ultra-corporatized watch world we’re all livin...

From Homage to Heritage: Why I Traded My Seiko SPB317 for the 6105-8000 Fratello
Seiko SPB317 Aug 6, 2025

From Homage to Heritage: Why I Traded My Seiko SPB317 for the 6105-8000

Every once in a while, a big box with Seiko watches arrives at the Fratello office. It contains the brand’s releases for the upcoming months and allows us to review and photograph them ahead of time. I still remember when I discovered the Seiko SPB317 in there, back in 2022. I immediately fell in love […] Visit From Homage to Heritage: Why I Traded My Seiko SPB317 for the 6105-8000 to read the full article.

Has Seiko Reignited A Little Magic With Its New Limited Edition 5 Sport? Fratello
Seiko Reignited Aug 5, 2025

Has Seiko Reignited A Little Magic With Its New Limited Edition 5 Sport?

Seiko is an absolute titan in the watch industry. The number of key timepieces in the brand’s catalog is too long to list here. Nevertheless, it’s a brand that has faced an identity crisis over the last half-decade or so, I would argue. The new SRPL91 and SRPL93 Seiko 5 Sports series show just how […] Visit Has Seiko Reignited A Little Magic With Its New Limited Edition 5 Sport? to read the full article.

Introducing – The Europe-Exclusive Seiko Prospex Alpinist Night Sky SPB531 Monochrome
Seiko Prospex Alpinist Night Sky Aug 4, 2025

Introducing – The Europe-Exclusive Seiko Prospex Alpinist Night Sky SPB531

One of the oldest Seiko watches still in production, the Alpinist was introduced in 1959 (note that the Laurel, released in 1913, is even more enduring), and it has since become a staple of the brand’s catalogue. Considered Seiko’s first professional watch, it was designed specifically by Seiko for Yama-Otoko, or mountain men. The collection […]

First Look – The New Seiko Prospex Speedtimer Mechanical Chronograph SRQ055 Monochrome
Seiko Prospex Speedtimer Mechanical Chronograph Jul 31, 2025

First Look – The New Seiko Prospex Speedtimer Mechanical Chronograph SRQ055

The original 1969 Seiko Speedtimer marked a milestone as the world’s first automatic chronograph with both a vertical clutch and a column wheel, boosting timing precision and reliability. That same year, the Datsun 240Z debuted as a Japanese sports car that proved its performance in global rallying, famously winning the East African Safari Rally in […]

Introducing: Six New Seiko Prospex Speedtimer Models, Including Three With A Nod To Datsun Fratello
Seiko Prospex Speedtimer Models Including Jul 31, 2025

Introducing: Six New Seiko Prospex Speedtimer Models, Including Three With A Nod To Datsun

Seiko releases six new additions to the Seiko Prospex Speedtimer collection. Three of them celebrate the brand’s historic relationship with Datsun, the iconic Japanese carmaker that made waves with its affordable yet impressive 240Z sports car in 1969. The other three become part of the regular Speedtimer line. The link between Seiko and Datsun runs […] Visit Introducing: Six New Seiko Prospex Speedtimer Models, Including Three With A Nod To Datsun to read the full article.

First Look – The Retro-Cool Datsun-Themed Seiko Prospex Speedtimer Limited Edition Collection Monochrome
Seiko Prospex Speedtimer Limited Edition Jul 31, 2025

First Look – The Retro-Cool Datsun-Themed Seiko Prospex Speedtimer Limited Edition Collection

What defines something as an icon is generally down to the public’s perspective of its significance. It can be anything, really, as long as it stands for something extraordinary. In watchmaking, we have a fair few of them that we regularly celebrate. Think of watches like the Seiko Speedtimer 6139, which was among the very […]

Hands-On With The Seiko Prospex Jaws 50th Anniversary Limited Edition SRPL81: Reliving And Overcoming A Childhood Fear Fratello
Seiko Prospex Jaws 50th Anniversary Jul 19, 2025

Hands-On With The Seiko Prospex Jaws 50th Anniversary Limited Edition SRPL81: Reliving And Overcoming A Childhood Fear

Here’s a watch that pays homage not to a shark but the shark. And that’s why “we’re gonna need a bigger boat.” I was too young to see the now-iconic Steven Spielberg movie Jaws when it came out five decades ago, but when I did a few years after its initial release, it scared me. Although […] Visit Hands-On With The Seiko Prospex Jaws 50th Anniversary Limited Edition SRPL81: Reliving And Overcoming A Childhood Fear to read the full article.

Hands-on – The SPB519, The Updated Seiko Prospex 1968 Heritage Diver GMT That Does It All Monochrome
Seiko Prospex 1968 Heritage Diver Jul 9, 2025

Hands-on – The SPB519, The Updated Seiko Prospex 1968 Heritage Diver GMT That Does It All

Seiko‘s dive watch legacy is long and rich, yet surprisingly, a mechanical diver with a GMT complication only joined the catalogue in 2023. The SPB381/383and SPB385 laid the groundwork with their “caller GMT x Diver” design, and earlier this year, the SPB509 brought meaningful improvements, including 300m water resistance and a micro-adjustable clasp, wrapped in […]

Seiko Commemorates the World Athletics Championships with a Limited Edition Purple Speedtimer Worn & Wound
Seiko Commemorates Jul 7, 2025

Seiko Commemorates the World Athletics Championships with a Limited Edition Purple Speedtimer

The Seiko Prospex Speedtimer is one of those watches that is just incredibly easy to recommend. It runs on a solar powered quartz movement, which makes it ultra practical and reliable. It’s styled to look a little like classic vintage chronographs that we love, but isn’t an on-the-nose recreation of any in particular. And they come in an easy to wear 39mm case, a fairly neutral size for just about any wrist. They’re also relatively affordable, coming in well under $1,000.  Seiko has released several of these “SSC” Speedtimers in recent years in a variety of colorways. The latest is a limited edition for the World Athletics Championships, which this year returns to Tokyo for the first time in 34 years. Seiko has been the official timekeeper of the World Athletics organization since 1987 and has made a number of watches to commemorate the partnership in that time.  This Speedtimer would seem to capitalize on a fairly persistent trend in the watch world: the purple dial. According to Seiko, the tone of this dial in particular is inspired by “Edo purple”, a shade long associated with the city of Tokyo. This color has also been designated as the official color of this year’s World Athletics Championships event.  The purple base is accented with black chronograph subdials and a black tachymeter bezel, along with applied faceted hour markers and lume filled hands that have been outlined in black for increased legibility. The black and purple combination works w...

Seiko Dropped a Purple Speedtimer for Tokyo 2025 and It’s Better Than You’d Think Two Broke Watch Snobs
Seiko Dropped Jun 30, 2025

Seiko Dropped a Purple Speedtimer for Tokyo 2025 and It’s Better Than You’d Think

I've never, not once, looked at a purple watch and thought to myself-"hell yeah". But Seiko has a way of making me reconsider things, especially when there’s a story behind the color. With the new Prospex SSC955, they’ve tied a punchy shade of Edo purple to something bigger: the World Athletics Championships coming to Tokyo in 2025. And the result is a solar chronograph that feels more thoughtful than flashy, which, frankly, is exactly what Seiko’s better at than most.

Introducing: The Seiko Prospex Speedtimer Solar Chronograph SSC955 With A Surprisingly Beautiful Dial Fratello
Seiko Prospex Speedtimer Solar Chronograph Jun 25, 2025

Introducing: The Seiko Prospex Speedtimer Solar Chronograph SSC955 With A Surprisingly Beautiful Dial

Seiko’s Speedtimer series is the Japanese brand’s chronograph collection that celebrates retro looks with modern technology. The series is part of the Prospex collection and has slowly grown in recent years. It consists of several impressive mechanical chronographs as well as multiple solar-powered models. I have had a chance to go hands-on with several of […] Visit Introducing: The Seiko Prospex Speedtimer Solar Chronograph SSC955 With A Surprisingly Beautiful Dial to read the full article.

Contextualizing The Seiko 5 Sports SRPL83, SRPL85, SRPL87, And SRPL89 Fratello
Seiko 5 Sports SRPL83 SRPL85 Jun 16, 2025

Contextualizing The Seiko 5 Sports SRPL83, SRPL85, SRPL87, And SRPL89

Seiko unveiled the new SRPL83, SRPL85, SRPL87, and SRPL89 only a few weeks ago. The new quartet is part of the Seiko 5 Sports lineup, more specifically, the so-called “SKX series.” But with that classification comes some mental gymnastics. When Seiko introduced the 5 Sports line in 2019, the brand was adamant that the newly […] Visit Contextualizing The Seiko 5 Sports SRPL83, SRPL85, SRPL87, And SRPL89 to read the full article.

Introducing: The Seiko Presage Classic Series Craftsmanship SPB499 With An Urushi Dial Fratello
Seiko Presage Classic Series Craftsmanship Jun 14, 2025

Introducing: The Seiko Presage Classic Series Craftsmanship SPB499 With An Urushi Dial

The Seiko Presage Classic Series Craftsmanship pairs attainable Japanese watchmaking with impressive traditional crafts. We recently saw the introduction of a version with an enamel dial and another with an unglazed porcelain dial. Today, we see yet another version, this time with a dial featuring urushi lacquer. This is the SPB499. The new Seiko Presage […] Visit Introducing: The Seiko Presage Classic Series Craftsmanship SPB499 With An Urushi Dial to read the full article.

We’re gonna need a bigger watch: Seiko celebrates Jaws’ 50th anniversary with a limited-edition Prospex Turtle Time+Tide
Seiko celebrates Jaws’ 50th anniversary Jun 13, 2025

We’re gonna need a bigger watch: Seiko celebrates Jaws’ 50th anniversary with a limited-edition Prospex Turtle

Seiko show off a sense of humour with a diver commemorating a movie that's done more to put off people from ocean swimming than any other.The post We’re gonna need a bigger watch: Seiko celebrates Jaws’ 50th anniversary with a limited-edition Prospex Turtle appeared first on Time+Tide Watches.

Fratello’s Top 5 Summer Watches For 2025 - Featuring Doxa, Farer, Seiko, And More Fratello
Seiko Jun 13, 2025

Fratello’s Top 5 Summer Watches For 2025 - Featuring Doxa, Farer, Seiko, And More

With summer quickly approaching for many of us, it’s time to start thinking about your watch for the long summer days. Some of us will swap a bracelet for a colorful strap, while others will make it their mission to find a new timepiece for the season. We picked five of our recently released favorites […] Visit Fratello’s Top 5 Summer Watches For 2025 - Featuring Doxa, Farer, Seiko, And More to read the full article.

Seiko Celebrates 50 Years of “Jaws” with Turtle Diver SJX Watches
Seiko Celebrates 50 Years Jun 13, 2025

Seiko Celebrates 50 Years of “Jaws” with Turtle Diver

Seiko marks 50 years since the release of Steven Spielberg’s landmark thriller about a killer shark with the Seiko Prospex JAWS 50th Anniversary Limited Edition. Based on the vintage-inspired “turtle” remake, the Jaws edition will be available only in Japan, United States, Australia, and Taiwan, and is limited to 5,000 examples. Initial Thoughts The Jaws anniversary edition is thoroughly Jaws themed, but subtle enough to blend in alongside the Save the Ocean and PADI special editions. This, combined with the sub-US$1,000 price point, makes for a competent, well-priced automatic dive watch means the watch will appeal to more than just fans of the film. A Jaws-themed dive watch is also a more natural fit than many of Seiko’s other pop-culture themed crossovers, especially since Hooper, one of the film’s protagonists, wears a cushion-cased diver. Don’t go in the water The bi-color dial takes inspiration from the iconic film poster by Roger Kastel. And, the embossed ripping water pattern also conceals the shark itself, which is only visible from certain angles. The Jaws logo below the hands matches the typography of the poster perfectly. The theming continues on the case back, with the fishing boat from the film, Orca, and the shark’s dorsal fin laser etched on the back, along with the limited edition number. The bezel sports a ceramic insert in dark blue Otherwise, it is a standard Seiko “King Turtle” with a 45 mm cushion case that’s water resistant to 20...

First Look – The new Seiko Presage Classic Series Urushi Dial SPB499 Monochrome
Seiko Presage Classic Series Urushi Jun 11, 2025

First Look – The new Seiko Presage Classic Series Urushi Dial SPB499

With its Presage Classic Series Craftsmanship, Seiko has been exploring multiple facets of Japanese culture. Whether it’s about the materials used to create the dials, the designs inspired by antique Japanese textiles or ceramics or some of the earliest watches done by the brand, Presage is all about refined execution. On the topic of traditional […]