Hodinkee
Photo Report: Inside Hermès Horloger Manufacture
We've all been told at least once in life to stick to our own lane. It's an old trope that historically holds merit. Stick to one discipline, master it, and you'll succeed. But in 2026, the rulebook has changed in almost every aspect of life, and sometimes those one-trick ponies aren't the ones leading the charge; they're actually left in the stable. La Montre Hermès S.A in Brugg, Switzerland. In watchmaking, it transpires that the latest crop of brands to realize this are the names we most associate with being wider fashion houses. Empires sustained by hand-stitching legacy into cloth, amplified in the theatre of the catwalk, now play in the watchmaking arena. We've witnessed many of these names turn to watchmaking as an additional arm to their already bulletproof name, and crucially, they're delivering watches with real merit. For Hermès, despite having a presence in watchmaking since the early 20th century, with Universal Genève as the brand's watchmaking partner from the 1930s and the production of exclusively Hermès-signed pieces such as desk clocks, this rise has been built brick by brick since the 1970s. Outfitting horses came first, then their riders, and it quickly proved that true luxury comes from mastery, not scale. During the 1970s, the maison decided to build schools to train artisans the Hermès way, passing along hand-stitching, leather cutting, and scarf-printing techniques from master to apprentice. While other names pursued mass production or outsour...
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