Watch brandsWatch wikiWatch videosVariousWatch calendarSaved articles
PopularRolexOmegaPatek PhilippeAudemars PiguetTudorGrand SeikoCartierSeikoIWCTAG HeuerBreitlingJaeger-LeCoultreA. Lange & SohneZenith

Results for Microbrand Watches

18,987 articles · 2,874 videos found · page 39 of 729

Announcement: Brandon Moore Joins SJX Watches as Full-Time Editorial Director SJX Watches
Sep 19, 2025

Announcement: Brandon Moore Joins SJX Watches as Full-Time Editorial Director

Seven years after writing his first editorial for SJX Watches, Brandon Moore joins the SJX team as full-time Editorial Director. Like many of us, Brandon got his start in the watch community through the PuristS forum (now WatchProSite), in 2008. A decade later he began writing about topics like the community’s obsession with in-house movements and how finishing has captured the industry in the age of social media. In 2023 he became a regular contributor while still working full time in software sales, until now. Brandon’s personal interests lie in contemporary high-end watchmaking, with a particular affinity for independent brands, a long-time focus of SJX Watches. He also enjoys pulling back the curtain on watch production with behind-the-scenes visits to manufactures big and small. In addition, Brandon co-hosts the SJX Podcast, where he and SJX cover new releases and industry news in a more candid format.  

Fratello’s Top 5 Watches Under €1,000 From Big Brands Fratello
Sep 19, 2025

Fratello’s Top 5 Watches Under €1,000 From Big Brands

Another Friday, another list! We return to a series of budget-related lists after focusing on Geneva Watch Days for two weeks and finding the best collabs last week. Today, we’re starting another three-list series focusing on budget-friendly watches. Not too long ago, we compiled a trio of lists covering the best available picks under €500. […] Visit Fratello’s Top 5 Watches Under €1,000 From Big Brands to read the full article.

Introducing: The Handcrafted Jaeger-LeCoultre Reverso Tribute Enamel Horse And Three Other Themed Watches Fratello
Jaeger-LeCoultre Reverso Tribute Enamel Horse Sep 18, 2025

Introducing: The Handcrafted Jaeger-LeCoultre Reverso Tribute Enamel Horse And Three Other Themed Watches

Let’s start with a riddle: what comes after tiger, dragon, and snake? The correct answer is “horse,” as you probably have guessed after reading the title. The Jaeger-LeCoultre Reverso Tribute Enamel Horse will debut ahead of the Chinese New Year at the brand’s Dream Shaper exhibition in Shanghai in September 2025. The watch pays tribute […] Visit Introducing: The Handcrafted Jaeger-LeCoultre Reverso Tribute Enamel Horse And Three Other Themed Watches to read the full article.

15 Affordable Luxury Watches Teddy Baldassarre
Sep 17, 2025

15 Affordable Luxury Watches

Before I get into all the watch roundup goodness, I would like to begin this article with a concession: the term “affordable luxury” is somewhat of an oxymoron, a phrase inherently ripe with contradictions, beyond the scope of just watches. Getting that out of the way, moving forward, I am choosing to interpret the term as watches that punch above their weight class in terms of their looks, utility, and price point. The watches I’ve chosen range greatly in style and functionality, but the connecting thread among the pack is that they all deliver quality at what I would consider a reasonable price, especially given the often eye-boggling price tags that are so common in this hobby.  One more concession: the very word “affordable” is extremely subjective. The difference in what one person deems affordable compared to another can be a cavernous gap with varying numbers of digits. To get personal for a brief moment, what is most comfortably affordable to me with my purchasing power is finding deals on second-hand, vintage mechanical watches on eBay, most often around or below the $100 mark. But because that method of watch shopping is full of risk (I always prepare myself that what I’ve purchased might very well not even keep time anymore), my roundup is focused exclusively on contemporary watches that you can buy from reputable retailers (us, perhaps?) or from the brand directly, often complete with reasonable warranties and receipts. So, enough yammering from yo...

Elegant Watches Are On The Rise, And It’s About Time Fratello
Sep 17, 2025

Elegant Watches Are On The Rise, And It’s About Time

Let me make one thing clear: when I say that elegant watches are on the rise, I’m not referring to timepieces designed under the rule of restrained minimalism. Elegance doesn’t have to be quiet and introverted. Au contraire, swooping shapes, curvy lines, and delicate patterns are often outspoken, but the tone of voice prevents them […] Visit Elegant Watches Are On The Rise, And It’s About Time to read the full article.

Fratello On Air: Watches And Cars In Geneva, Budapest, And London Fratello
Sep 16, 2025

Fratello On Air: Watches And Cars In Geneva, Budapest, And London

Welcome back to another episode of Fratello On Air. We’ve been on hiatus for the last month during the summer, but we’re back in action! In this installment, we detail some of the places we’ve been and what we’ve seen. Cars and watches have been high on the list! This podcast player is blocked because […] Visit Fratello On Air: Watches And Cars In Geneva, Budapest, And London to read the full article.

Thin Is In! - The Return Of Slim Watches Across (Almost) All Categories Fratello
Christopher Ward Twelve 660 thin Sep 15, 2025

Thin Is In! - The Return Of Slim Watches Across (Almost) All Categories

From the record-breaking thinnest-ever tourbillon in the Bvlgari Octo Finissimo Ultra Tourbillon to the genre-defying Christopher Ward Twelve 660, thin is in! It seems manufacturers are heeding our outcries for slim watches across (almost) all categories and segments. This is a trend we can get behind at Fratello! It seems like only yesterday when almost […] Visit Thin Is In! - The Return Of Slim Watches Across (Almost) All Categories to read the full article.

Watches, Stories, and Gear: Moriarty Watches, Beachmaster Quartz, Borderlands 4, and Moleskine’s new collection Worn & Wound
Sep 13, 2025

Watches, Stories, and Gear: Moriarty Watches, Beachmaster Quartz, Borderlands 4, and Moleskine’s new collection

“Watches, Stories, and Gear” is a roundup of our favorite content, watch or otherwise, from around the internet. Here, we support other creators, explore interesting content that inspires us, and put a spotlight on causes we believe in. Oh, and any gear we happen to be digging on this week. We love gear.   Moriarty Watches Hailing from southwestern Ireland, Moriarty Watches is turning up the heat, literally. “Maybe it was a complete bout of madness diving into this crazy rabbit hole at the age of 44 and trying to get my little dream to become a reality,” said Allison in a recent New York Times article. After receiving an unfortunate diagnosis at 35, Allison began repairing watches from her home workshop, but found herself “obsessed” with Patek Phillipe Enamel dials. From designing the case, crown, and hands, hand regulating each movement in house, and creating each dial, Allison ensures each watch is “99.99 percent” perfect before it leaves her shop. Crafted by either “dry sift” or “wet pack” each dial can take up to 40 hours to complete, with “lots of room for things to go wrong”. More details on Allison’s watches and a full interview is currently available on the New York Times’ website.   Expanding the Beachmaster Quartz Collection British watchmaker Elliot Brown Watches has announced its newest expansion to the Beachmaster Quartz family, adding two new dial options for the model. “From D-Day inspiration to daily use, the Beachmaster ...

echo/neutra Introduces the Averau42 Collection, New Watches with a Hybrid Ceramic-Titanium Case Worn & Wound
Sep 12, 2025

echo/neutra Introduces the Averau42 Collection, New Watches with a Hybrid Ceramic-Titanium Case

One of the real highlights of being involved in our Windup events year to year is getting to know brand owners and founders, and periodically getting a little peek at what’s to come. More and more often, brands come to our events not just with watches in their current catalog, but with early samples of watches they’re planning for the future to show prospective customers, members of the media, and the Worn & Wound team. I won’t lie: it’s a nice perk of being on the inside. A few months ago during the Chicago show, the team at echo/neutra pulled some really exciting stuff out of a bag that was not quite ready for prying eyes. The new Averau42 collection, which at launch consists of a pair of watches combining titanium and ceramic construction, is an exciting next step for a brand that we’ve been interested in for some time.  The heart of these watches is what echo/neutra calls the TiFrame construction. This is an idea we’ve seen a handful of times from other brands, usually bigger brands, in the recent past. These watches are made with an internal titanium case, or frame, that protects the movement and offers tensile strength that ceramic and other alternative materials lack. The outer layer is black ceramic, which provides a virtually scratch proof surface and a moody aesthetic vibe for these watches that fits in nicely with the design codes the brand has established over the past several years. This type of construction, in addition to making the most of the ...

Citizen Celebrates 30 Years of High-End Watches With Paper-Dial Duo SJX Watches
F.P. Journe s Elegante But unlike Sep 12, 2025

Citizen Celebrates 30 Years of High-End Watches With Paper-Dial Duo

Citizen marks 30 years of its up-market The Citizen collection with two limited-edition watches featuring washi paper dials inspired by Japanese nature. Both use solar-powered quartz movements accurate to ±5 seconds per year, housed in titanium cases treated with ultra-hard Duratect coatings. Initial Thoughts Citizen’s somewhat clumsily named The Citizen sub-brand is 30 years old but little known outside Japan and enthusiast circles. Most The Citizen watches are distinguishable by an eagle crest on the dial, as well as their obvious quality. While the line has since grown to include mechanical watches, which are quite good, it remains a quartz-first brand – which is good as its quartz offerings are excellent and amongst the most advanced in the world. While often compared to the Grand Seiko cal. 9F models, The Citizen’s quartz offerings have more functions, and thus have more in common with the three-hand Seiko Astron 3X models, or Casio’s premium G-Shocks. These share solar charging, a perpetual calendar, and a power saving made which pauses the hands to save energy while not in use, like F.P. Journe’s Elegante. But unlike GPS-reliant Astrons and G-Shocks, Citizen’s high end quartz movements are fully autonomous, and accurate to within five seconds per year with a maximum deviation of two seconds per month during normal use. More important still, The Citizen’s traditionally styled offerings are much easier on the eyes than any G-Shock or modern Astron, stri...

Watches, Stories, and Gear: Peter McKinnon’s EDC, A Revived Prelude, and New Watches from Citizen and Seiko Worn & Wound
Citizen Sep 6, 2025

Watches, Stories, and Gear: Peter McKinnon’s EDC, A Revived Prelude, and New Watches from Citizen and Seiko

“Watches, Stories, and Gear” is a roundup of our favorite content, watch or otherwise, from around the internet. Here, we support other creators, explore interesting content that inspires us, and put a spotlight on causes we believe in. Oh, and any gear we happen to be digging on this week. We love gear.   An EDC update from Peter McKinnon When it comes to blending Every Day Carry, photography, and story telling, few people manage to do it like Peter McKinnon does.  Over the years, Peter has grown his youtube channel to almost 6 million subscribers, while pulling back the curtain on his creative process and offering useful tips and tricks along the way. In his most recent video, Peter goes through his EDC as we head into fall. One of the most interesting items Peter talks about is his watch, a Marathon GSAR (Ref. WW194006SS-0130). Long time fans of the channel will likely have heard Peter mention watches before, but this is one of the first times that we’ve seen Peter dive into the specs and speak about how and why a certain watch made its way onto his wrist.  Check out the video above for his full reasoning! The New Citizen Tsuyosa 60 When the Citizen Tsuyosa debuted in 2023, Zach Kazan was quick to state that “Citizen is making a play at the competitive “sporty, everyday casual” segment of the market with a colorful integrated bracelet option.” Now, almost two years later, the Tsuyosa line has rapidly grown to include numerous colorways, two case sizes, ...

25 Of The Best Red Dial Watches Teddy Baldassarre
Sep 4, 2025

25 Of The Best Red Dial Watches

More so than almost any other color option, a watch with a red dial begs to be noticed - whether the watch is large or small, simple or complicated, soberly matte or luxuriously shiny in its choice of case material. It’s not hard to see why: crimson and scarlet tones have long symbolized heat, sensuality, and even hints of temptation and danger. Best of all, for anyone inclined to take the plunge into red-dial watches, there are more options these days than ever, in just about every price range and style. Here we showcase 25 watches with red dials, some of which you can buy new and some which might require a little hunting on the secondary market. Orient Bambino Day-Date Price: $430, Case Size: 40.5mm, Thickness: 12.6mm, Lug to Lug: 46.5mm, Lug Width: 21mm, Crystal: Mineral, Water Resistance: 30 meters, Movement: Automatic F6B22 Often under the radar of American watch consumers and overshadowed by its much larger Japanese brethren, Citizen and Seiko (which with it shares a corporate connection through Epson), Orient has been making value-oriented watches in Japan since 1950. The Bambino, Orient’s dressy gents’ model, mostly offers simple three-handed options but also a handful of “quiet” complications, like the intriguing designed Bambino Day-Date, here in a red-dialed execution. The Roman hour numerals and railway minute track surround a pair of asymmetrically balanced subdials, a smaller one at 10 o’clock for the day of the week and a larger one at 5 o’c...

Why YES Watches Deserve Your Attention (and A Slot in Your Watch Box) Worn & Wound
Sep 4, 2025

Why YES Watches Deserve Your Attention (and A Slot in Your Watch Box)

When I started collecting watches many years ago, I vividly remember stumbling upon a blog discussing YES and their array of unique and technologically advanced watches. I’m typically not someone who utilizes many of the functions on a watch besides the basic time and date keeping, but when I saw how complicated the dial and modes were on these, I knew I would have to own at least one at some point. Now with two different models in my collection, I wish I could go back and thank the author of that blog for steering me in the right direction all those years prior. For those of you who haven’t seen or heard of YES before, allow me to shed light on them just like that blog did.   A Brief History of the Company For a more in-depth rundown on how YES came to be, I highly recommend reading the writeup by the brand’s founder himself, Bjorn Kartomten, featured on their website. Here, I want to instead offer some insight on the brand’s models and technological innovations rather than the nuts and bolts of how the brand came to be. As I’m sure you’ve already been able to gather by the included photos thus far, these aren’t your typical three-handers. Throughout YES’ catalog are watches boasting equinox and solstice alerts, lunar phase information, daylight and nighttime readouts and estimates, sun and moon calculators to show lunar data for any locations between the years 2000 and 2100, high and low tide indicators, phase elapse countdown timers, compasses, alarms,...

Fratello Talks: Different Ways To Approach Watches As A Hobby Fratello
Sep 4, 2025

Fratello Talks: Different Ways To Approach Watches As A Hobby

Have you ever wondered if you’re approaching the watch hobby in the way that suits you best or if social media has influenced how you do so? Today, on Fratello Talks, we’re following up on some of Thomas’s recent thought pieces with a more formal discussion. There are nearly infinite ways to approach the watch […] Visit Fratello Talks: Different Ways To Approach Watches As A Hobby to read the full article.

The Greatest Collectors of All Time: Henry Graves Jr. – The Banker Who Commissioned Complex and Innovative Watches Worn & Wound
Patek Philippe Henry Graves Supercomplication considered Sep 2, 2025

The Greatest Collectors of All Time: Henry Graves Jr. – The Banker Who Commissioned Complex and Innovative Watches

Henry Graves Jr. (1868–1953) was a prominent American banker and art collector, most famous for his passion for collecting timepieces. He is best known for commissioning some of the most complex and innovative watches ever made, including the Patek Philippe Henry Graves Supercomplication, considered one of the most significant and expensive timepieces in horological history. Graves was born on the 11th of March 1868 in Orange, New Jersey, in the United States of America. The Graves family was a prominent and wealthy banking family. His father, Henry Graves Sr. (1838–1906), was a co-founder and partner in the Maxwell & Graves banking firm. They engaged in the railroad and financial services industries and Henry Graves, Jr. continued the family legacy of financial services expertise as an investment banker. The company operates today under the name M&G; Solutions which was founded by the great-great-grandson of Henry Graves Jr. They use an image of the Patek Philippe Henry Graves Supercomplication in their logo signifying the ‘&’ symbol paying tribute to his relative’s interest in watches (below). Graves was known primarily for his legendary watch collection which stemmed from his status as a wealthy financier who appreciated fine craftsmanship and luxury items. He was also an avid collector of art, reflecting his refined taste, acquiring items of significant cultural and historical value.  Henry Graves Jr.’s interest in watches stemmed from his status as a weal...

IFL Watches Introduces The Citizen Zenshin Titanium Koi Fish Limited Edition Fratello
Citizen Zenshin Titanium Koi Fish Sep 1, 2025

IFL Watches Introduces The Citizen Zenshin Titanium Koi Fish Limited Edition

We are used to seeing several recurring watch models used for IFL Watches’ colorful dial creations. These include the Tissot PRX, Citizen Tsuyosa, G-Shock “CasiOak,” Oris Diver’s Sixty-Five, and more. For today’s release, however, IFLW has chosen the Citizen Zenshin for the first time as the lightweight canvas for a special hand-painted dial. The new […] Visit IFL Watches Introduces The Citizen Zenshin Titanium Koi Fish Limited Edition to read the full article.