In-Depth: The Prestige and Patents of the Rolex Oyster Perpetual Day-Date
Arguably the most prestigious Rolex wristwatch, the Oyster Perpetual Day-Date was introduced in 1956 and has only ever been available in precious metals – with the exception of a handful of prototypes in stainless steel. From its beginnings the Day-Date had a particular significance in the Rolex catalogue. The brand’s advertising from the 1960s for the Day-Date carried the phrase “Men who guide the destinies of the world of the world wear Rolex watches”. It was also during this time that the now-familiar “President” nickname for the model emerged when American president Lyndon Johnson, along with several of his successors, were photographed wearing a Day-Date. The Oyster Perpetual Day-Date ref. 6611 of 1956 The Day-Date was the first wristwatch to indicate the date as well as day of the week spelled out in full, a technical feat at the time. In the near-seven decades since, the Day-Date has remained consistent in terms of design and function: the date sits in a window at three o’clock, while the day is displayed within the arc-shaped window at 12 o’clock. Though the dial layout has stayed the same, the mechanics behind the display have been refined and improved substantially over the years. Today’s models – namely the Day-Date 36 and Day-Date 40 – are powered by the cal. 3255. The movement boasts all of Rolex’s technical innovations, along with a double instantaneous calendar display, where both the date and day indicators jump instantaneously and s...
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