Deployant
InConversation: Guido Terreni, CEO of Parmigiani Fleurier. The secrets of reviving a brand.
We caught up with Parmigiani Fleurier CEO Guido Terreni for a tête-à-tête, and bring you insights on how he revived the brand.
Results for Fleurier
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Wiki · Guide
Fleurier
Val-de-Travers village; home to Bovet (1822), Parmigiani Fleurier (1996), Chopard L.U.C (1996); Qualité Fleurier birthplace.
Exclusive · Guide
Parmigiani Fleurier Tonda PF Sport Chronograph Ultra-Cermet Mineral Blue: The Weekend Weapon Gets a Color Upgrade
The Ultra-Cermet sports chronograph returns in a Mineral Blue colorway that's hard to ignore
Deployant
Time+Tide
HANDS-ON: The Parmigiani Fleurier Tonda PF Minute Rattrapante
Since their management overhaul became something of a fairytale success story, Parmigiani Fleurier operate under a keen eye from the wristwatch community. From brand confusion to elation, any release from their Tonda PF range is bound to become somewhat of a sensation. When they released their Rattrapante GMT last year, the notion of a perfectly … ContinuedThe post HANDS-ON: The Parmigiani Fleurier Tonda PF Minute Rattrapante appeared first on Time+Tide Watches.
Time+Tide
Parmigiani Fleurier’s new calendar trio of Xiali, Hijri and Gregorian
Parmigiani Fleurier flexes their watchmaking muscles with three platinum-cased calendar pieces The brand takes on the Xiali, Hijri and Gregorian calendars and executes them in their signature minimalist style Powering the Hijri Perpetual Calendar is the 2020 GPHG-winning calibre PF009 In the last few years, Parmigiani Fleurier might’ve garnered interest through their minimal, slim-wearing pieces … ContinuedThe post Parmigiani Fleurier’s new calendar trio of Xiali, Hijri and Gregorian appeared first on Time+Tide Watches.
Time+Tide
New Parmigiani Fleurier Tonda PF Sport collection brings a subtly sporty touch to the hit lineup
New Parmigiani Fleurier Tonda PF Sport collection replaces former “GT” line Collection includes two chronographs and two automatics each presented with silver dials in steel and rose gold cases, and on integrated rubber straps The Sport Auto uses new 41mm case size, with the addition of a central seconds hand the PF Micro-Rotor does not … ContinuedThe post New Parmigiani Fleurier Tonda PF Sport collection brings a subtly sporty touch to the hit lineup appeared first on Time+Tide Watches.
Time+Tide
Time+Tide Club x Giorgio Armani x Parmigiani Fleurier and the stunning Armani 11
Time+Tide co-hosted an exclusive showing of the Giorgio Armani x Parmigiani Fleurier Armani 11 watch at Melbourne’s Giorgio Armani boutique.The post Time+Tide Club x Giorgio Armani x Parmigiani Fleurier and the stunning Armani 11 appeared first on Time+Tide Watches.
Time+Tide
Parmigiani Fleurier are maintaining their killer momentum in style
It’s easy to read about a watch brand having an incredible turnaround and soar in popularity, and you may even notice the rise in social media posts or news articles written about a new phenomenon. But, if you really want to capture the excitement behind something amazing, then you need to be able to see … ContinuedThe post Parmigiani Fleurier are maintaining their killer momentum in style appeared first on Time+Tide Watches.
Quill & Pad
Unfulfilled Promise to Proven Performance: Talking with Parmigiani Fleurier CEO Guido Terreni
Under CEO Guido Terreni, Parmigiani Fleurier is on a roll. After many years of enthusiasts pondering the question, “With all that they have going for them, why hasn’t PF achieved breakthrough success?” GaryG explains how they did it.
Deployant
Watches and Wonders 2023: new Parmigiani Fleurier
Parmigiani Fleurier is a watchmaking company that seeks to combine the traditional with innovation. Here are the latest releases in the Tonda collection.
Worn & Wound
Parmigiani Fleurier Premiers Minute Rattrapante Within Tonda PF Collection
One of our favorite releases from Watches & Wonders 2022 last year was the Parmigiani Fleurier Tonda PF GMT Rattrapante, a watch that presented a unique hidden 2nd hour hand that could be adjusted to a different time zone with a press of a button in the lug. For 2023, Parmigiani returns to this concept in a slightly different manner, with the Tonda PF Minute Rattrapante. Instead of offering a second 12 hour hand, this latest Tonda brings us a second, independently adjustable minute hand, offering the functionality we’d typically see in a rotating bezel, only, you know, without the bezel. As fun as bezels are to turn, pressing buttons might even be more fun, and this Parmigiani is about as entertaining as they come from a functional point of view. A bit less so in the visual department, but this is still a Tonda through and through. The Minute Rattrapante presents not one, but two buttons in both lugs along the 9 o’clock side of the case. These are used to adjust the second minute hand in 5 minute, and 1 minute increments. If you’ve just plugged your parking meter for 24 minutes, and you need to keep tabs on it, you’d press the button on the bottom four times to place the hand 20 minutes out, and the button at the top 4 times to bring it the full 24 minutes out. That will remain parked at that spot, while the regular minute hand catches up to it, eventually surpassing it to let you know how far you’ve gone over. Exactly the same as rotating the triangle of your ...
Revolution
VIDEO: Parmigiani Fleurier CEO Guido Terreni showcases his new Tonda PF novelties
Join CEO of Parmigiani Fleurier Guido Terreni, Revolution Founder Wei Koh and Revolution Editor-at-Large Eleonor Picciotto, as they experience Parmigiani Fleurier’s enthralling new timepieces. Very quickly, the Parmigiani Fleurier Tonda PF has become a highly sought-after collection ever since its debut in 2021. First things first, Guido, Wei and Eleonor explore the ground-breaking Tonda PF […]
Time+Tide
The new Parmigiani Fleurier Tonda PF Flying Tourbillon is the epitome of sporty luxury
The Parmigiani Fleurier Tonda PF Flying Tourbillon has received a sequel, now with a Milano blue dial. The platinum case leans into a sense of stealth wealth, weighing 34% more than 18k gold. A 100m water resistance rating makes this a true platinum sports watch. Parmigiani Fleurier’s launch of the Tonda PF range in 2021 … ContinuedThe post The new Parmigiani Fleurier Tonda PF Flying Tourbillon is the epitome of sporty luxury appeared first on Time+Tide Watches.
Time+Tide
Parmigiani Fleurier debuts a world-first with the Tonda PF Minute Rattrapante
Re-imagining a use case for their Tonda PF GMT Rattrapante calibre, Parmigiani Fleurier present the Tonda PF Minute Rattrapante In classic Parmigiani style, it’s a minimal take on an elapsed time complication, negating the need for a timing bezel Powered by a modified GMT Rattrapante calibre dubbed the PF052 It’s safe to say that Parmigiani … ContinuedThe post Parmigiani Fleurier debuts a world-first with the Tonda PF Minute Rattrapante appeared first on Time+Tide Watches.
Time+Tide
The Parmigiani Fleurier Tonda PF Micro-Rotor is a masterclass in platinum
The newest Parmigiani Fleurier Tonda PF Micro-Rotor goes for a solid platinum case. If the case wasn’t enough platinum, the dial is also made from sandblasted platinum. The in-house calibre PF703 with a micro-rotor allows the whole watch to be just 7.8mm thick. Since Parmigiani Fleurier’s change of ownership and introduction of the Tonda PF … ContinuedThe post The Parmigiani Fleurier Tonda PF Micro-Rotor is a masterclass in platinum appeared first on Time+Tide Watches.
Time+Tide
Parmigiani Fleurier dresses up the Tonda PF GMT Rattrapante
Parmigiani Fleurier follows up arguably their best 2022 release with a precious metal version in 18k rose gold The sleek GMT watch features a stunning hand-guilloché grain d’orge dial highlighted by 18k rose gold appliques Combining rattrapante and GMT functionality, the PF051 calibre may just be the greatest thing since sliced bread Causing a splash … ContinuedThe post Parmigiani Fleurier dresses up the Tonda PF GMT Rattrapante appeared first on Time+Tide Watches.
Time+Tide
The Parmigiani Fleurier Rosa Mystica is the ultimate late Valentine’s Day gift
Second in a series of five piece uniques from the Grand Feu Collection Cathedral gongs, continuous chiming sequence and extensive skeletonisation Grand feu enamel on the hunter’s caseback and signature engraving of the white gold case The latest in a series of five piece uniques hailing from the Grand Feu Collection is the Parmigiani Fleurier … ContinuedThe post The Parmigiani Fleurier Rosa Mystica is the ultimate late Valentine’s Day gift appeared first on Time+Tide Watches.
Time+Tide
Which watch brand won 2022? Borna picks Parmigiani Fleurier - here’s why…
Editor’s note: During one of our final editorial meetings of the year, the question was posed: which watch brand won 2022? This then raises the question of what it means to win. Is it total revenue? Likes on social media? Page views on our site? The number of watch spots in the wild? There is … ContinuedThe post Which watch brand won 2022? Borna picks Parmigiani Fleurier – here’s why… appeared first on Time+Tide Watches.
Time+Tide
INTRODUCING: A striking engraved masterclass from the Parmigiani Fleurier La Rosa Celeste
Parmigiani Fleurier is experiencing a mammoth resurgence under the watchful eye of Guido Terreni – we had a taste of this with their incredible releases from Watches & Wonders like the Tonda PF Skeleton. Today’s topic, however, honours the brand’s founder and master watchmaker, Michel Parmigiani. A special person deserves a special watch. This prompted … ContinuedThe post INTRODUCING: A striking engraved masterclass from the Parmigiani Fleurier La Rosa Celeste appeared first on Time+Tide Watches.
Time+Tide
The Parmigiani Fleurier Tonda PF Micro-Rotor is clean, serene and wears like a dream
A luxury, integrated-bracelet sports watch is nothing new. The Parmigiani Fleurier Tonda PF Micro-Rotor – a luxury, integrated-bracelet sports watch that’s executed oh-so well, however, is damn near unique. Zach already waxed lyrical about the charms of the Parmigiani in his tour of NYC while sporting the rose-gold variant, but we couldn’t quite get enough. … ContinuedThe post The Parmigiani Fleurier Tonda PF Micro-Rotor is clean, serene and wears like a dream appeared first on Time+Tide Watches.
Time+Tide
How the Parmigiani Fleurier Tonda PF Skeleton changed my perception of openworking
The human brain is a curious thing. Having written many a review and introducing post, I feel like I’ve become increasingly more selective about the type of watch I really like. While my interests evolved, one constant has been my aloofness towards skeletonisation. Then the Parmigiani Fleurier Tonda PF Skeleton happened, and completely blew me … ContinuedThe post How the Parmigiani Fleurier Tonda PF Skeleton changed my perception of openworking appeared first on Time+Tide Watches.
Time+Tide
The Parmigiani Fleurier Tonda chronograph is the essence of sporty luxury
Parmigiani Fleurier’s approach to design has taken a minimalist turn of late, most notably with the Tonda PF collection. Nevertheless, as a maker of luxury sports watches, they’re still striving to find ways to implement that athletic aesthetic into their pieces, and the ones we had the pleasure of looking at here give a great … ContinuedThe post The Parmigiani Fleurier Tonda chronograph is the essence of sporty luxury appeared first on Time+Tide Watches.
Time+Tide
An NYC weekend with the Parmigiani Fleurier Tonda PF Micro-Rotor
When people ask me what brand they should keep an eye on, without hesitation I say Parmigiani Fleurier. The manufacture, while less of a household name, has always created quality timepieces. But with the brand now helmed by CEO Guido Terreni, formerly head of watches at Bulgari, the Parmigiani catalogue is becoming stronger than ever … ContinuedThe post An NYC weekend with the Parmigiani Fleurier Tonda PF Micro-Rotor appeared first on Time+Tide Watches.
Time+Tide
VIDEO: Ingenuity meets head-turning design in the Parmigiani Fleurier collection
Parmigiani Fleurier is one of those hidden-gem brands that somehow remains out of the spotlight, yet permeates luxury watch culture in almost every sphere. Whether it be a watch on the wrist of a celebrity or the movement inside another maker’s timepiece, the Parmigiani name will crop up again and again. This year, their true … ContinuedThe post VIDEO: Ingenuity meets head-turning design in the Parmigiani Fleurier collection appeared first on Time+Tide Watches.
Revolution
The Right Watch: Parmigiani Fleurier Tonda PF Micro-Rotor
Wei Koh shares how the Nuanced beauty & outstanding ergonomics make the Parmigiani Fleurier Tonda PF a watch that grows on you with time.
Revolution
Introducing the Parmigiani Fleurier La Rose Carrée
Parmigiani Fleurier wraps its 25th anniversary by resurrecting a one-off grande sonnerie and minute repeater from the close of the 19th century.
Time+Tide
INTRODUCING: The one-off Parmigiani Fleurier La Rose Carrée flexes the horological might of the manufacture
If you asked me which watch brands the mass marketplace needs to pay greater attention to, Parmigiani Fleurier would genuinely be on my list. In watchmaking, there are at times silent heroes who don’t get their due – even though they work with or supply movements to more household name brands. If you are a … ContinuedThe post INTRODUCING: The one-off Parmigiani Fleurier La Rose Carrée flexes the horological might of the manufacture appeared first on Time+Tide Watches.
Revolution
Introducing Parmigiani Fleurier Tonda GT and Tondagraph GT in celebration of Oliver Smith Jeweler’s 40th Anniversary
Oliver Smith Jeweler’s chooses Parmigiani Fleurier to execute the perfect tribute to 40 years of business with PF Tonda GT and PF Tondagraph GT editions
Revolution
Parmigiani Fleurier celebrates 25 years of watchmaking with new collection
To celebrate a quarter of a century of making watches, Parmigiani Fleurier releases a collection of contemporary sport watches with their new branding and identity.
Revolution
Small Perfections - Parmigiani Fleurier Tonda PF Micro Rotor Steel
Small things make perfection in design, and Parmigiani Fleurier’s much-talked-about new collection is a sign that the brand has hit a design milestone.
Hodinkee
Introducing: Parmigiani Fleurier's New Tonda PF Collection Is The Start Of Something Seriously Exciting
Guido Terreni's first collection at Parmigiani Fleurier charts a new course for the Swiss company.
SJX Watches
Interview: Guido Terreni, CEO of Parmigiani Fleurier
Parmigiani Fleurier is one of the pioneering independent watch brands, having been established in 1996 by Michel Parmigiani, watchmaker and restorer extraordinaire. While Parmigiani is a company of relative youth, its founder is a legendary watchmaker universally acknowledged as one of the most talented restorers of vintage watches and clocks. Mr Parmigiani has repaired timepieces in the world’s most venerable watch collections, including the Patek Philippe Museum. Over 25 years of existence, Parmigiani has garnered respect for the quality of its timepieces, though commercial success has consistently eluded it. Being owned by Sandoz Family Foundation, Parmigiani has long enjoyed the largesse possible only with a multi-billion franc endowment funded by a Swiss pharmaceutical fortune. But now perhaps change is in the air. Just earlier this year, Parmigiani tapped Guido Terreni for the top job. Prior to Parmigiani, Mr Terreni spent two decades at Bulgari, the second half of which as head of its watch division. And it was during his tenure that Bulgari’s timepiece business enjoyed a revival of the sort that Parmigiani’s owners are no doubt hoping for. I caught up with Guido earlier in the year to discuss his plans for Parmigiani, including the product line up as well as Mr Parmigiani’s continued role at the company. The interview has been edited for clarity and length. SJX: Let’s start with an easy question.You joined Parmigiani in January 2021, at a difficult time ...