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Louis Vuitton Brings the Tambour Spin Time Back as a Permanent Piece

The rotating-cube hour display that debuted in 2009 is no longer a limited run. It's here to stay.

Louis Vuitton Elevates the Escale Minute Repeater SJX Watches
Louis Vuitton Elevates Jan 19, 2026

Louis Vuitton Elevates the Escale Minute Repeater

Louis Vuitton sharpens its haute horlogerie credentials with the Escale Minute Repeater, a chiming complication paired with a jump hour and retrograde minutes display. Built around La Fabrique du Temps’s proven minute repeater calibre, the watch trades the previous Escale minute repeater’s world time function for a cleaner, more focused dial dominated by grey flammé guilloché. The result puts Louis Vuitton in direct competition with established players in complicated watchmaking, and comes complete with a discreet repeater slide hidden within the signature trunk-inspired lugs. Initial thoughts On the back of a strong 2025, Louis Vuittion doubles down on haute horlogerie, now in a more traditional case than last year’s Tambour. While the brand still offers the quartz Tambour Street Diver for just a few thousand dollars, Louis Vuittion’s ambitions clearly lie in the high-end. After years of strategic acquisitions and investments, the brand has the industrial base to compete and the know-how to do things its own way. The Escale Minute Repeater is the embodiment of Louis Vuitton’s ambitions, and is competitive with other minute repeaters from established haute horlogerie brands thanks to its modern movement and tasteful details. In short, it shows the brand understands the tastes of the day, and, more importantly, how to deliver a compelling package that leans into Louis Vuitton’s unique legacy and brand DNA. Furthermore, the minute repeater is something of a s...

In-Depth - The Louis Vuitton Escale Collection Expands with World Time, Twin Zone and Repeater Complications Monochrome
Louis Vuitton Escale Collection Expands Jan 19, 2026

In-Depth - The Louis Vuitton Escale Collection Expands with World Time, Twin Zone and Repeater Complications

The Escale Collection is a classic of Louis Vuitton with a distinctive design, strongly inspired by the idea of travel and by LV Trunks. The Escale collection was mostly known for its world timers with handsome dials decorated with micro-painting and flags, or dual-time displays. Which makes sense, considering the name of the watch, which […]

Louis Vuitton Returns Home with the Escale Worldtime SJX Watches
Vacheron Constantin or Patek Philippe These Jan 19, 2026

Louis Vuitton Returns Home with the Escale Worldtime

Louis Vuitton revives its emblematic Escale Worldtime complication with significant technical upgrades and metiers d’art craftsmanship. Powered by a new family of mid-sized movement from La Fabrique du Temps, the collection comprises two models distinguished by their decorative treatments: the standard Worldtime features a hand-painted flag disc reproducing the brand’s iconic trunk motifs, while the Worldtime Flying Tourbillon elevates the execution with an arduously made champlevé grand feu enamel city ring requiring 40 firings to achieve its kaleidoscopic palette. This reimagining of the worldtime complication draws directly from Louis Vuitton’s heritage of hand-painted personalised monograms on historical trunks - a visual language no other watchmaker can authentically claim - translating the brand’s trunk-making legacy into haute horlogerie. Initial thoughts Last year, Louis Vuitton launched a new line of high-end movements built and decorated to the standards of industrial-haute horlogerie automatics from the likes of Vacheron Constantin or Patek Philippe. These movements debuted in the Tambour Taiko Spin Time, a complication requiring a small-diameter movement - 23 mm in that case. Though finely made, these movements were arguably too small for a ~40 mm watch, as seen with the otherwise excellent Monterey re-issue. Demonstrating the impressive capacity of La Fabrique du Temps (LFT), Louis Vuitton has filled that void in its movement portfolio with a li...

Fratello’s Top 5 Surprising Watches Of 2025 - Featuring Richard Mille, Louis Vuitton, And More Fratello
Richard Mille Louis Vuitton Jan 2, 2026

Fratello’s Top 5 Surprising Watches Of 2025 - Featuring Richard Mille, Louis Vuitton, And More

Happy New Year, everyone! We hope you had a great end to 2025 and a fresh start to 2026. On this first Friday of the year, we continue our series of lists covering the best watches of 2025. Today’s list highlights watches that you may have overlooked last year. Here are the five watches that […] Visit Fratello’s Top 5 Surprising Watches Of 2025 - Featuring Richard Mille, Louis Vuitton, And More to read the full article.

Announced: The Finalists For The Louis Vuitton Watch Prize For Independent Creatives 2025 - 2026 Fratello
Louis Vuitton Watch Prize Dec 25, 2025

Announced: The Finalists For The Louis Vuitton Watch Prize For Independent Creatives 2025 - 2026

The final round of the second Louis Vuitton Watch Prize competition will commence in the spring of 2026. The initiative aims to support and celebrate independent watchmakers who challenge convention. It highlights creativity, technical mastery, and a strong personal vision. That’s not just a clever way of connecting the brand name to some serious horological […] Visit Announced: The Finalists For The Louis Vuitton Watch Prize For Independent Creatives 2025–2026 to read the full article.

News - The Finalists and Jury Members for the 2026 Louis Vuitton Watch Prize for Independent Creatives Monochrome
Louis Vuitton Watch Prize Dec 16, 2025

News - The Finalists and Jury Members for the 2026 Louis Vuitton Watch Prize for Independent Creatives

For the second time, following the inaugural edition won by Raúl Pagès, La Fabrique du Temps Louis Vuitton will host a biennial prize that celebrates the creative talent, savoir-faire and audacity of the independent watchmaking industry, to support and encourage artisans and entrepreneurs and accompany future generations, the Louis Vuitton Watch Prize for Independent Creatives. […]

Introducing Temporal Works, a New Brand from the Armoury’s Mark Cho Worn & Wound
Louis Vuitton Dec 4, 2025

Introducing Temporal Works, a New Brand from the Armoury’s Mark Cho

For those familiar with New York-by-way-of-Hong Kong menswear retailer The Armoury, Mark Cho’s move into watches won’t come as any major shock. His brand has long flirted with watchmakers and collaboration over the years, including with H. Moser & Cie., UNIMATIC, and Paulin. Now, Temporal Works, co-founded with The Armoury’s creative director, Elliot Hammer, is the natural progression for the brand. Their inaugural collection, Series A, reflects the same approach that has defined The Armoury since it opened in 2010 (and why the store has recently been named one of New York Times’ top 50 menswear stores in the country). Taking inspiration from a bygone era of tailoring, The Armoury is all wood-paneled, brick-walled masculinity that celebrates an inherent grace when dressing well.  The Series A has this same throughline, using Cho’s singular vision of his retail store – masculine, elegant, and minimalist. In fact, the connection between Temporal Works and his existing brand is a throughline explicitly made by the founder, who noted, “Our goal was straightforward: create watches as thoughtfully designed and effortlessly wearable as a perfectly tailored navy blazer.” This jumping-off point seems to work in both Hammer and Cho’s favor, as the Series A clearly shows an unwavering vision of a brand identity that feels complementary without being derivative (something other lifestyle-to-watch brands like Louis Vuitton and Montblanc sometimes struggle with). This...

Fratello Favorites: The Best Watches Of 2025 - Thomas’s Picks From Berneron, Louis Vuitton, Angelus, And More Fratello
Louis Vuitton Angelus Dec 2, 2025

Fratello Favorites: The Best Watches Of 2025 - Thomas’s Picks From Berneron, Louis Vuitton, Angelus, And More

It’s that time of year again! I have the pleasure of kicking off a new series of Fratello Favorites. This time, our writers will cover their selections of the best watches of 2025. We’ll each pick our five favorites from the hundreds of watches released this year. Naturally, this makes our lists completely personal and […] Visit Fratello Favorites: The Best Watches Of 2025 - Thomas’s Picks From Berneron, Louis Vuitton, Angelus, And More to read the full article.

Hands-On With The Louis Vuitton Escale Malachite: A Soft-Rock Watch With A Touch Of Platinum Fratello
Louis Vuitton Escale Malachite Nov 27, 2025

Hands-On With The Louis Vuitton Escale Malachite: A Soft-Rock Watch With A Touch Of Platinum

As much as I would have loved to call the Louis Vuitton Escale Malachite a hard-rocking watch, I can’t. That’s because malachite has a Mohs hardness between 3.5 and 4.0, and that’s considered soft. So, there you have it: the Escale Malachite is a soft-rocking watch, but that’s okay. The exclusive character of this watch, […] Visit Hands-On With The Louis Vuitton Escale Malachite: A Soft-Rock Watch With A Touch Of Platinum to read the full article.

Louis Vuitton’s Escale Dons Turquoise and Malachite SJX Watches
Louis Vuitton s Escale Dons Turquoise Nov 25, 2025

Louis Vuitton’s Escale Dons Turquoise and Malachite

Louis Vuitton expands the Escale line with a pair of limited editions featuring turquoise and malachite stone dials – and unusually, matching stone mid-cases. By integrating the case band in the same material as the dial, the brand elevates the familiar Escale silhouette into something more sculptural, while retaining the signature riveted form inspired by its historic trunks. The result is one of the more distinctive takes on the current stone-dial trend. The platinum-and-titanium construction allows for a double-walled case with a stone ring on the outside, giving the watch proper water resistance, while the larger 40 mm case creates space for colour and texture to shine. With only 30 pieces in each colourway, the editions reinforce Louis Vuitton’s ambition in high-end watchmaking. Initial thoughts This year has been a strong one for Louis Vuitton, an ambitious trunk maker seeking to prove itself as a serious watchmaker. It certainly has the industrial means to accomplish that through its control of Geneva-based La Fabrique du Temps and what is clearly a deep bench of design talent. The latest pair of Escales takes the stone dial trend to its logical next step: stone cases. Thanks to the upscale construction, it avoids the trap of feeling gimmicky, unlike, say, the Tissot Rockwatch. The quality is outstanding which helps rationalise the steep price tag. The distinctive construction of the Escale case makes it an almost ideal platform for the stone case band, so it is...

Introducing - The Gérald Genta Gentissima Oursin Goes Bold, With a 41mm Case and Meteorite Dials Monochrome
Louis Vuitton Nov 20, 2025

Introducing - The Gérald Genta Gentissima Oursin Goes Bold, With a 41mm Case and Meteorite Dials

Gérald Genta, the famed creator of some of the most influential and daring watch designs, founded his eponymous brand in 1969, and in 2023, it was relaunched. Guided by La Fabrique du Temps Louis Vuitton and Artistic Director Matthieu Hegi, Genta’s creations were revisited with both reverence and ambition. The Gentissima Oursin series, introduced last […]

First Look - The New Louis Vuitton Escale Malachite and Turquoise, With Stone Dials and Cases Monochrome
Louis Vuitton Escale Malachite Nov 19, 2025

First Look - The New Louis Vuitton Escale Malachite and Turquoise, With Stone Dials and Cases

It’s worth recalling that Louis Vuitton, the colossal French luxury emporium, was forged on luggage and steamer trunks. Appointed trunk-maker to Napoleon III’s wife, Louis Vuitton (1821-1892) struck gold with his invention of the flat-topped stackable traveller’s trunk. Since then, the brand has been consistently associated with the Art of Travel, a theme that extends […]

Louis Vuitton Dresses Up Its New Escale In Turquoise Or Malachite Fratello
Louis Vuitton Dresses Up Nov 19, 2025

Louis Vuitton Dresses Up Its New Escale In Turquoise Or Malachite

Louis Vuitton introduced its time-only Escale dress watch last year to mark the collection’s 10th anniversary. We found the rose gold and platinum models with their trunk-inspired design and attractive grainy dials quite charming. RJ characterized them as dress watches that didn’t look like your typical grandfather’s watch. Well, the same is true of the […] Visit Louis Vuitton Dresses Up Its New Escale In Turquoise Or Malachite to read the full article.

Highlights: Independent Watchmaking at Phillips Hong Kong Fall 2025 SJX Watches
Louis Vuitton resurrected Nov 17, 2025

Highlights: Independent Watchmaking at Phillips Hong Kong Fall 2025

A window into the early days of contemporary independent watchmaking, the upcoming Phillips Hong Kong auction offers an unexpectedly diverse line-up, including a single-owner collection of 1990s watches. The indie selection ranges from Daniel Roth in the late 1980s to Philippe Dufour’s influential finissage. And the historically-minded enthusiast will also notice the catalog includes work from an era when star independent watchmakers, such as Louis Cottier, counted brands as their clients. Lot 982 – Daniel Roth Ref. 2187 Tourbillon “Double Face” After helping establish Breguet as a Swiss watchmaker, Daniel Roth established his eponymous brand in 1988 with his inaugural model being the ref. C187/2187, a tourbillon wristwatch with two faces. The front indicates the time and showcases the tourbillon at six o’clock, while the reverse is home to the date and power reserve indicator. Despite the strikingly exotic look for the time – remember this was the late 1980s – the tourbillon actually employs the familiar Lemania tourbillon calibre, unsurprising given that Mr Roth helped with the construction of the calibre while he was at Breguet. While the bones are Lemania, the aesthetic is uniquely Daniel Roth. The grey dial has a pinstripe guilloche while the three-armed seconds hand indicates the time on a three-layer scale. Just last year, Louis Vuitton resurrected the Daniel Roth marque with a new generation of the iconic tourbillon powered by an all-new calibre deve...

LVMH Acquires Stake in Movement Maker La Joux-Perret SJX Watches
Louis Vuitton LVMH just announced Nov 12, 2025

LVMH Acquires Stake in Movement Maker La Joux-Perret

The world’s largest luxury group, Moët Hennessy Louis Vuitton (LVMH), just announced that it has taken a minority stake in Swiss movement manufacturer La Joux-Perret, an important supplier to the group’s watch brands as well as the industry at large. Owned by Citizen of Japan, La Joux-Perret also controls a few of its own brands, including Arnold & Son and Angelus, that will remain independent. The solar-powered TAG Heuer Formula 1 that relies on technology licensed from Citizen Initial thoughts LVMH’s investment in La Joux-Perret marks a logical next step in its long-term effort to consolidate movement production within the group. Such arrangements are becoming increasingly common - Hermès and Chanel, for instance, have taken similar minority stakes in movement makers Vaucher and Kenissi, respectively. LVMH, which owns TAG Heuer, Bulgari, Zenith, Hublot, and of course Louis Vuitton, had already hinted at this direction. Last year, Frédéric Arnault, son of Bernard Arnault and then the head of LVMH’s watch division, proposed expanding Zenith’s manufacture to supply movements to other group brands. That plan has been partly realised with Zenith now producing Bulgari’s Solotempo calibre. However, the idea of Zenith supplying a high-volume brand like TAG Heuer always seemed unlikely, which helps explain this latest move. La Joux-Perret’s solar technology for movements is particularly important to TAG Heuer, the most important watch brand in LVMH in terms o...

SJX Podcast: Primetime for Fashion Brands? SJX Watches
Louis Vuitton Monterey Oct 15, 2025

SJX Podcast: Primetime for Fashion Brands?

On episode 14 of the SJX Podcast, Brandon Moore and SJX unpack the new Louis Vuitton Monterey and discuss where fashion brands fit in the contemporary fine watchmaking landscape. Are collectors who ignore these kinds of products intellectually lazy? We also cover the latest from Lange, which just added a stone onyx dial to the Saxonia Thin – is it the perfect watch for your next soiree? Listen on Apple Podcasts, Spotify, and Youtube.  

Louis Vuitton Revisits First Watch with the Monterey SJX Watches
Louis Vuitton Revisits First Watch Oct 6, 2025

Louis Vuitton Revisits First Watch with the Monterey

Louis Vuitton returns to its watchmaking roots with a recreation of its first-ever wristwatch, the Monterey. The remake sticks closely to the aesthetics of the original designed by architect Gae Aulenti in 1988, but is made to modern standards. While the original was a design-oriented creation with a high-tech (for the time) quartz movement, today’s Monterey is high-end in every way – case, dial, and movement are all contemporary high horology. Initial Thoughts The Monterey is an unapologetically nostalgic watch, and a yardstick against which Louis Vuitton measures its progress. In 1988, the Parisian malletier made its first foray into the watch market with Montre I, a private label affair produced by IWC and designed by Gae Aulenti. The 1988 watch was an impressive in terms of design and concept, but somewhat dinky in terms of tech: a multifunction quartz watch in gold powered by an IWC quartz movement that is no longer reparable. (It is also worth nothing that follow-up Montre II was clad in ceramic, possibly hinting at a sequel to this limited edition.) Now, Louis Vuitton wants the world to know it can make make a watch itself, only relying on external suppliers for the very most specialised components – and to a much higher standard than the Montre of the past. And the Monterey (a play on the American mispronunciation of montre, French for watch) completely eclipses the original in quality – much like the recent revival of Daniel Roth by Louis Vuitton. The Mont...

Introducing - The New Gérald Genta Gentissima Oursin Black Onyx and Burgundy Monochrome
Louis Vuitton s La Fabrique du Sep 5, 2025

Introducing - The New Gérald Genta Gentissima Oursin Black Onyx and Burgundy

Regarded as the most influential 20th-century watch designer and a key figure in the revival of mechanical watchmaking, Gérald Genta (1931-2011) is the name behind countless icons that still hold sway today. In 2023, Louis Vuitton’s La Fabrique du Temps (LFT) haute horlogerie division announced the return of Gérald Genta as a standalone brand. Overseen […]