SJX Watches
Minase Teams Up with Fratello for the M-3 “Nori”
Minase has once again joined forces with the Fratello Watches for the Dutch media outfit’s most recent collaboration, the M-3 “Nori”. The Japanese watch brand has pared back its typical styling for this model, while adopting a unique tonneau-shaped case paired with a dégradé dark green dial transitioning to black at the edges, a hue inspired inspired by seaweed, an important food in Japanese culture. Initial thoughts Minase’s watches sometimes feel over designed, so the M-3 is a refreshing, restrained design in comparison. At the same time, the Nori further refines a design first seen on Fratello’s previous Minase edition, the M-3 “Very Peri”, which had a vibrant purple dial that was not for everyone. The dark green dégradé dial with its unusual radial finish stands out. The orange-tipped seconds hand appears a touch mismatched within the overall muted aesthetic. However, the colour is there for a reason: it’s a subtle nod to the Fratello’s home country, adding a unique charm to the watch. The €2,470 retail price of the Nori is a modest increase over last year’s M-3 “Very Peri”, but reasonable compared to other models from Minase such as the Divido, which costs more than double. Also, it is worth nothing that whilst not officially a limited edition, the Nori will be available for order only for a limited time, so it will be limited to a degree. Last year’s M-3 “Very Peri” Inspired by Japanese seaweed The Nori is inspired by nori, a unive...
