Worn & Wound
Watches, Stories, & Gear: Rolex Acquires Legacy Retailer Bucherer, India’s Historic Moon Landing, and the New Observer Collection O.C’s
“Watches, Stories, and Gear” is a roundup of our favorite content, watch or otherwise, from around the internet. Here, we support other creators, explore interesting content that inspires us, and put a spotlight on causes we believe in. Oh, and any gear we happen to be digging on this week. We love gear. Share your story ideas or interesting finds with us by emailing tcalara@wornandwound.com Header Image Via: Rolex The Crown Expands Their Empire Via Siam Swiss In somewhat stunning watch industry news this week, Rolex announced they have acquired the enduring retailer, Bucherer. Both Swiss companies have been closely working together for nearly 100 years, as Bucherer retailers have served as authorized dealers for Rolex and their sibling brand Tudor. Considering the behemoth that Rolex is, it’s safe to say that the average watch enthusiast has a fair understanding of how The Crown operates. Bucherer however, has a tendency to move in relative silence, so here’s a bit of background. Bucherer is based in Lucerne, Switzerland but has a network of retail stores that span worldwide. They only furthered their reach when in 2018, the Bucherer Group acquired Tourneau, a fellow retailer with rich heritage rooted in the United States. But that’s not all. Bucherer has also built a catalog of in-house brands including their very own line of watches, Carl F. Bucherer. According to Rolex, the opportunity to acquire such a prestigious name came when Jorg Bucherer, the senior lea...
