SJX Watches
Hands On: Audemars Piguet Royal Oak Malachite 37 mm
Audemars Piguet expands its stone‑dial lineup with the new Royal Oak Self-Winding 37 mm and 41 mm in yellow‑gold featuring malachite dials, continuing the brand’s cautious re-exploration of trendy stone dials. Initial thoughts Last month Bad Bunny, the most-streamed musician in the western hemisphere, took the field for the Super Bowl LX halftime show wearing this yellow gold Royal Oak Selfwinding 37mm. A design as recognisable as any in watchmaking, worn on the wrist of the “King of Latin Trap” in front of over a hundred million viewers - a significant marketing coup for Audemars Piguet. It was also an implicit endorsement from Bad Bunny’s stylist Storm Pablo, who procured the watch within days of its announcement. Bad Bunny during the Apple Music Super Bowl LX halftime show. Image – Apple Pricing remains surprisingly reasonable, with the 37 mm pegged to the same price as the turquoise-dialled sibling from a few years ago, while the 41 mm model is priced just 4% higher than a regular production Royal Oak in pink gold. That’s a large step up in absolute terms, but that comes with the (price) territory. It is important to point out that despite the premiums brands often attach to stone dials, most are not particularly expensive to make. When it comes to malachite, the raw material cost is negligible, with African mines in and around the Copperbelt producing gemstone-quality malachite by the literal ton. Audemars Piguet made the right choice by avoiding t...
