SJX Watches
The Rebellious Watchmaking of Ondřej Berkus
While the industry resumes normal operations following Geneva Watch Days, we’re taking a quick detour to the Italy to see what Ondřej Berkus has been up to. The Deadbeat Seconds 2.0 is the latest delivery from the self-taught watchmaker and is a good example of how far his watchmaking has come in recent years. As the name suggests, the DS 2.0 is the second watch Mr Berkus has made in this style, but like all of his creations, the two are remarkably different in execution. Initial thoughts There’s a reassuring degree of predictability to the luxury watch industry. It’s a conservative industry built on tradition, which reinforces unspoken norms about what counts as a high end watch. The result is conformity; most watchmakers march to a similar beat and stick to their respective niches. This uniformity helps customers understand the products, but as a consequence many of the products can be criticised as homogenous and impersonal. In contrast, the watchmaking of Ondřej Berkus is refreshingly human. He has no formal website, and conducts business via Instagram. He does not release collections, and no two pieces are entirely alike; each watch is created in dialogue with a collector. A self-taught watchmaker, Mr Berkus manages to pull this off thanks in part to his distinctive approach to finishing. While most contemporary independent watchmakers focus on simple movements executed to a high level, Mr Berkus flips the script, and strives to deliver watches that are unique...
