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The Eight Best Italian Watch Brands in 2026 Teddy Baldassarre
Nov 1, 2025

The Eight Best Italian Watch Brands in 2026

Watchmaking is a trade that draws artisans and enthusiasts from around the globe, though as an industry it has taken root in only a relative handful of nations. Switzerland, of course, is widely recognized as the world leader in the horological arts, but nations including Japan and Germany have also made a name for themselves on the world watchmaking stage. As watch connoisseurship grows in the 21st century, former watchmaking powers like Great Britain, the United States, and France have started increasing their footprint in the industry. Italy, another country historically renowned for its meticulous craftsmanship and bold, stylish design language, has exerted its own small but impactful influence on the world of watches: it’s the birthplace of Panerai, for example, a brand that essentially opened the door for old-school military tool watches to enter the rarefied air of luxury. It’s also the ancestral home of Bulgari, which, despite being more famous for its jewelry, has earned awestruck respect in the watch world for its record-breaking, boundary-pushing ultra-thin complications. Even Italy’s world-famous luxury sports-car marques - Ferrari, Lamborghini, Maserati - have exerted a muse-like influence on watchmakers worldwide, in both design and technology, often through direct partnerships. Watches actually made in Italy, however, are relatively few - Panerai and Bulgari are far too rooted in Switzerland nowadays to be considered for this list - but each co...

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The Most Expensive Watch Brands: From Mainstream To Niche Teddy Baldassarre
Oct 31, 2025

The Most Expensive Watch Brands: From Mainstream To Niche

The world of high-end watches is a bit mysterious, and that is largely by design. Flagship pieces are produced in limited quantities, and pricing generally falls into the "contact us for details" realm for many of the most expensive watch brands. New mechanical innovations make headlines and push the industry and its trends forward, but this comes at a cost, with the best in the game building a certain reputation by doing this consistently over the course of generations. The ultimate value that buyers and enthusiasts will perceive in these watches is created in time, and it goes without saying that this value is quite subjective in nature.  There are a multitude of details that become more apparent, and are even demanded, at the higher end of watchmaking, however. There are vast differences in materials, finishing techniques, and even mechanical aspects such as an uncommon escapement design or power reserve delivery that separate the very top brands from what you might find at your local jeweler. Understanding the world’s most expensive brands will mean having a grasp on these differences. This is the kind of knowledge that will also go a long way in appreciating watchmaking as the art form that it is.  As great art is more than some canvas over a wood frame, a mechanical watch is far more than some screws, springs, and gears. Within a watch, each of these components offer the watchmaker an opportunity for creative expression in the kinds of materials they chose to use...

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Fratello Dress Watch Season: Round 1, Match 2 - Chopard L.U.C Qualité Fleurier 20th Anniversary Edition Vs. Jaeger-LeCoultre Reverso Tribute Monoface Small Seconds Fratello
Jaeger-LeCoultre Reverso Tribute Monoface Small Oct 31, 2025

Fratello Dress Watch Season: Round 1, Match 2 - Chopard L.U.C Qualité Fleurier 20th Anniversary Edition Vs. Jaeger-LeCoultre Reverso Tribute Monoface Small Seconds

Welcome to the second match in the Fratello Dress Watch Season contest, our effort to identify the best new dress watch of 2025. The series continues with a duo of proper heavy hitters. Match two in round one sees Jorg defending the Chopard L.U.C Qualité Fleurier 20th Anniversary Edition. Daan will make his case for […] Visit Fratello Dress Watch Season: Round 1, Match 2 - Chopard L.U.C Qualité Fleurier 20th Anniversary Edition Vs. Jaeger-LeCoultre Reverso Tribute Monoface Small Seconds to read the full article.

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Introducing: The Three-Watch-Strong Lebois & Co Heritage Small Seconds Collection Fratello
Oct 30, 2025

Introducing: The Three-Watch-Strong Lebois & Co Heritage Small Seconds Collection

After a series of chronographs, the Dutch-based brand Lebois & Co returns with a trio of three-handers. Please welcome the Heritage Small Seconds collection. The silver Script, blue Baton, and black Numeral Founder’s Launch editions are COSC-certified chronometers with perks for early adopters. A “Chronomètre Lebois & Co” sweater inspired by Parisian streetwear is waiting […] Visit Introducing: The Three-Watch-Strong Lebois & Co Heritage Small Seconds Collection to read the full article.

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Fratello Talks: The Tales Of Former Watch Retailers Fratello
Oct 30, 2025

Fratello Talks: The Tales Of Former Watch Retailers

Most of us have some level of experience with watch retailers and ADs from a customer perspective. However, few watch enthusiasts can claim to have worked behind the counter, let alone owned a watch shop. Today, Nacho and Thomas are joined by Gerard, a long-time Fratello team member and former owner of Horloge Platform Nederland, […] Visit Fratello Talks: The Tales Of Former Watch Retailers to read the full article.

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Fratello Dress Watch Season: Round 1, Match 1 - A. Lange & Söhne 1815 34mm Vs. Grand Seiko SBGH368 Fratello
Grand Seiko SBGH368 Welcome Oct 28, 2025

Fratello Dress Watch Season: Round 1, Match 1 - A. Lange & Söhne 1815 34mm Vs. Grand Seiko SBGH368

Welcome to the first round of the Fratello Dress Watch Season contest, our effort to identify the best new dress watch of 2025. If you thought we’d kick the series off quietly, you are mistaken. The first match in round 1 immediately sees a major clash of entirely different watchmaking philosophies. Lex defends the Grand […] Visit Fratello Dress Watch Season: Round 1, Match 1 - A. Lange & Söhne 1815 34mm Vs. Grand Seiko SBGH368 to read the full article.

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