SJX Watches
TAG Heuer’s Monaco Gets a La Fabrique du Temps Tune-Up
The recent management changes at TAG Heuer and the wider LVMH Watch Division have given birth to a surprising collaboration: the Monaco Speed 12, an avant-garde take on TAG Heuer’s iconic square wristwatch that’s powered by the Spin Time movement made by La Fabrique du Temps Louis Vuitton (LFT). Instead of cubes, hours are indicated by a dozen rotating pistons – the concept is a homage to the V12 engine – that seemingly float in a concentric ring around the dial. Inside the titanium case is a self-winding movement that retains the signature recessed frosting of LFT. Initial thoughts TAG Heuer has been having a good run with technically interesting watches – the Monaco Evergraph is a recent example – and the Speed 12 continues the momentum. Admittedly, the Spin Time movement is not in-house, but it is surprisingly coherent despite the drastically different characters of TAG Heuer and Louis Vuitton. The Spin Time complication translates well into TAG Heuer’s automotive-inspired style, both in terms of concept and execution. Also in its favour is the restyled Monaco case that TAG Heuer has employed in other recent launches. Thought still a little chunky, it is sleeker and more ergonomic than earlier iterations of the design. The price tag of US$87,000 is similar to that of the Louis Vuitton Spin Time Air, which unfortunately makes this just a little expensive. Given the case material and TAG Heuer’s traditional price focus, a price that’s 15-20% lower would ...
