SJX Watches
Dubai Watch Week 2025 Panel Highlights and Rolex CEO Keynote
In less than two months, industry leaders will gather in Dubai for Dubai Watch Week (DWW), an event that has become a focal point of the industry since launching a decade ago. The 2025 edition will take place from November 19-23 in a new 200,000 sq ft venue next to Dubai Mall in order accommodate a slate of 90 brands; the largest line-up in its history, up nearly 50% compared to the 2023 edition. As ever, a highlight of DWW is the opportunity to hear directly from industry leaders during the various panel discussions. This year’s line-up includes some of the biggest names in watchmaking with a keynote from Rolex chief executive Jean-Frédéric Dufour, in conversation with Abdul Hamied Seddiqi, provocatively titled, ‘The Time to Act is Now – a note to the watch industry.” Mr Dufour rarely speaks publicly at a watch event, so this is one of the most significant happenings at DWW. In total, more than 50 sessions will take place across the five days of the event covering a variety of topics ranging from luxury and legacy in the age of algorithms and virality, to the reality of future-proofing founder-led independent brands; the latter will be a fireside chat with Max Büsser and Kari Voutilainen. There will also be a new chief executive roundtable featuring Georges Kern, Ilaria Resta, Karl-Friedrich Scheufele, and Julien Tornare, the heads of Breitling, Audemars Piguet, Chopard, and Hublot, respectively. DWW takes place from November 19-23, 2025 in Burj Park adjacent t...
